Norwegian Cruise Line and Nintendo Expand Partnership to Bring Wii U Gaming Fun to Ships

  Norwegian Cruise Line and Nintendo Expand Partnership to Bring Wii U Gaming
  Fun to Ships

      Wii U Games Will be the Focus of On-Board Gaming and Competitions

Business Wire

REDMOND, Wash. -- November 11, 2013

Norwegian Cruise Line and Nintendo of America announced today that they are
expanding their partnership to offer Wii U^™ video game systems and Wii U
games fleetwide. As part of the partnership expansion, the line will feature
Nintendo’s newest video game console in all ships’ atriums and youth and teen
centers. In addition, the new HD Wii U systems will be featured at various
competitions and events on board each ship.

Norwegian first partnered with Nintendo in March 2007, when Wii^™ systems were
introduced fleetwide. Now, with the introduction of Wii U, the successor to
Wii, the gaming experience is being elevated to new levels. The interactive
Wii U gaming system complements Norwegian’s Freestyle Cruising^® by offering
gaming opportunities to guests of all ages. The new consoles give guests the
chance to experience a variety of new action, adventure, party, racing,
strategy, puzzle and sports games. Upcoming game rollouts will include The
Legend of Zelda^™: The Wind Waker HD, a high-definition re-release of one of
the greatest Nintendo games of all time; Super Mario^™ 3D World, the first
multiplayer 3D Mario game for Wii U; New Super Luigi U^™, starring Mario’s
green-clad brother; Pikmin^™ 3, which asks players to command an army of
colorful creatures; and The Wonderful 101^™, which puts players in control of
a band of superheroes fighting off an alien invasion.

Wii U delivers great video game experiences with exclusive Nintendo characters
in HD. Wii U also features the GamePad controller, which removes the
traditional barriers between players, their favorite games and the television
by giving one player a second touch screen, while other players use
traditional controllers. That lets different players experience the same game
in different ways. It’s perfect for the kinds of multiplayer game-playing
parties found on board cruise ships.

“The Wii consoles have always been extremely popular among our guests,” said
Richard Ambrose, Norwegian Cruise Line’s vice president of entertainment. “The
new Wii U systems are guaranteed to take gaming on board to the next level,
and will surely be a hit.”

“Wii U provides one of the most social video game experiences you can have,
whether you’re playing with family members or friends,” said Scott Moffitt,
Nintendo of America’s executive vice president of Sales & Marketing. “The
ships in Norwegian Cruise Line’s fleet give people a great opportunity to
experience Wii U for themselves, have fun playing Nintendo games and make some
new friends.”

For more information on Norwegian Cruise Line, visit www.ncl.com. To book a
cruise on Norwegian, contact a travel professional, call Norwegian at
800-327-7030 or visit www.ncl.com.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii U^™ and Wii^™ home consoles, and Nintendo
3DS^™ and Nintendo DS^™ families of portable systems. Since 1983, when it
launched the Nintendo Entertainment System^™, Nintendo has sold more than 4.1
billion video games and more than 655 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as
well as the Game Boy^™, Game Boy Advance, Nintendo DS, Nintendo DSi^™ and
Nintendo DSi XL^™, Super NES^™, Nintendo 64^™, Nintendo GameCube^™ and Wii
systems. It has also created industry icons that have become well-known,
household names such as Mario^™, Donkey Kong^™, Metroid^™, Zelda^™ and
Pokémon^™. A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, please visit the
company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at
http://press.nintendo.com, a password-protected site. To obtain a login,
please contact Deanna Avila at 213-438-8742 or davila@golinharris.com. Users
can receive instant Nintendo information by subscribing to the site’s RSS
feed.

About Norwegian Cruise Line: Norwegian Cruise Line is the innovator in cruise
travel with a 47-year history of breaking the boundaries of traditional
cruising, most notably with the introduction of Freestyle Cruising which
revolutionized the industry by giving guests more freedom and flexibility.
Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 12
purpose-built Freestyle Cruising ships, providing guests the opportunity to
enjoy a relaxed, resort style cruise vacation on some of the newest and most
contemporary ships at sea. Recently, the line was named “Europe’s Leading
Cruise Line” for the sixth consecutive year, as well as “Caribbean’s Leading
Cruise Line” and “World’s Leading Large Ship Cruise Line” by the World Travel
Awards.

The Company took delivery of its most innovative ship to date, the
4,000-passenger Norwegian Breakaway on April 25, 2013 and was named “Best New
Ship” by the editors of Cruise Critic and  received six gold Travel Weekly
Magellan Awards including the Contemporary, Large Cruise Ship and Pool Design
categories. Known as New York’s ship, Norwegian Breakaway is the largest
vessel to homeport year-round in the city and includes hull art by legendary
artist Peter Max; seafood restaurant Ocean Blue by famed New York Iron Chef
Geoffrey Zakarian; bakery by Buddy Valastro, star of the TLC series “Cake
Boss;” and fitness classes and a retrospective display from the ship’s iconic
godmothers, the Rockettes®. The entertainment lineup includes three Broadway
shows: Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle
Fantasy.

Sister ship Norwegian Getaway, currently under construction at Meyer Werft,
will be the largest ship to homeport year-round in Miami and will sail Eastern
Caribbean voyages beginning in February. The Company also has two larger
vessels on order: Norwegian Escape with delivery scheduled in the fall of
2015; and Norwegian Bliss with delivery in the spring of 2017.

The Company’s largest ship, the 4,100 passenger Norwegian Epic has been named
“Best Overall Cruise Ship” by the readers of Travel Weekly two years in a row
and “Best Ship for Sea Days” by Cruise Critic.

Norwegian Cruise Line is the official cruise line of the Miami Dolphins/Sun
Life Stadium, Blue Man Group and Legends in Concert; and the official cruise
line partner of The GRAMMY Awards and is an official partner of the Rockettes
and Radio City Music Hall.

High resolution, downloadable images are available at www.ncl.com/pressroom.
For further information on Norwegian Cruise Line, visit www.ncl.com, follow us
on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest,
watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE
(625-2784).

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Contact:

GOLIN HARRIS
Grace Chang, 213-438-8708
grace.chang@golinharris.com
or
NORWEGIAN CRUISE LINE
Vanessa Lane, 305-436-4144
publicrelations@ncl.com