Nikon Releases D5300 Digital SLR Camera

                   Nikon Releases D5300 Digital SLR Camera

  PR Newswire

  DUBAI, UAE, November 10, 2013

DUBAI, UAE, November 10, 2013 /PRNewswire/ --

The new Nikon D5300 with built-in Wi-Fi® and GPS makes it simple to share high
quality images

Nikon Singapore Pte Ltdis pleased to announce the release of the D5300,
Nikon's latest entry-level DX-format digital SLR camera.

 (Photo: http://photos.prnewswire.com/prnh/20131110/652912 )

The D5300 offers an effective pixel count of 24.2-million pixels and is
equipped with a Nikon DX-format CMOS sensor with no optical low-pass filter,
as well as the new high-performance EXPEED 4 image-processing engine. It is
Nikon's first digital SLR camera to offer built-in wireless LAN (Wi-Fi®) and
GPS functions, so users can easily share high-quality images captured with the
D5300 and NIKKOR lenses via a smart device. These functions also allow users
to look back on routes taken on vacation or with outdoor activities using a
log feature that is part of the built-in GPS function.

The D5300 is designed with a structure made of a new material to bring about a
smaller and lighter body while maintaining the necessary strength and
durability. The camera is also equipped with a number of features that support
various shooting situations, including a 3.2-inch, approximately 1037k-dot
vari-angle monitor with a wide viewing angle for shooting from a variety of
angles, a full-HD movie recording function that supports recording of smooth
1920 × 1080/60p movies, and a Special Effects mode with nine options that can
be applied to photos and movies with shooting for a variety of creative
effects.

The Zoom/Focus Assist Lever NAL-1 for exclusive use with NIKKOR lenses will
also be released at the same time as the D5300. The NAL-1 is a lever that
enables smoother zooming and focusing when attached to the zoom ring or focus
ring on a NIKKOR lens and is especially convenient for movie recording.

D5300  Primary Features

1. A n effective pixel count of 24. 2 -million pixels  and a  Nikon
DX-format CMOS sensor with no optical low-pass filter, and the latest
image-processing engine, EXPEED 4, for superior image quality and definition

The D5300 offers an effective pixel count of 24.2-million pixels and is
equipped with a DX-format CMOS image sensor developed exclusively by Nikon. It
supports a broad range of standard sensitivities from ISO 100 to 12800, as
well as an additional expansion of up to ISO 25600 equivalent (Hi 1) for
high-definition images exhibiting very little noise with shooting at a broad
range of sensitivities. In addition, the high-speed performance of the latest
image-processing engine, EXPEED 4, optimized for high-performance digital SLR
cameras, provides superior results with noise reduction (NR), auto white
balance, color reproduction characteristics, tone processing, and image
quality at high sensitivities. The absence of a low-pass filter maximizes the
superior resolution of the high pixel count and rendering capabilities of
NIKKOR lenses.

2. Built-in Wi-Fi for transferring high-quality images to a smart device for
ease of sharing

As Nikon's first digital SLR camera equipped with a built-in Wi-Fi function,
high-quality images with an effective pixel count of 24.2-million pixels
captured from a variety of angles using the flexible vari-angle monitor can be
transferred to a smart device for sharing with others ^[ ^*1 ^] . This expands
the ways in which images are enjoyed after they are taken by enabling
immediate image transfer for sharing photos with family and friends via blogs
or social networking sites anytime, anywhere.

  *Transfer function: Images captured by the D5300, or already saved to a
    memory card inserted in the D5300, can be transferred to a smart device
    over a wireless connection. These images can then be viewed in the smart
    device display, or uploaded to a blog or social networking site. In
    addition, the size at which images are transferred to a smart device can
    be selected from two options to fit the storage capacity of the smart
    device.

  *Remote shooting function: The camera's live view shooting display can be
    shown on the display of the smart device in real time, allowing users to
    accurately frame photos and predict results with remote control while
    shooting ^[ ^*2 ^] .

  *Manual upload function: Users can select images to be uploaded to a smart
    device using the D5300 monitor display. In situations or environments that
    do not sufficiently support immediate image upload, or when a smart device
    is not readily available, the camera can be used to specify images, and
    image file size, to be uploaded to the smart device at a later time.

^[ ^*1 ^] The Wireless Mobile Utility app must first be installed on the smart
device (the app can be downloaded free of charge from the smart device's app
store).

^[ ^*2 ^] Effective only when AF-area mode is set to "Normal-area AF" or
"Wide-area AF".

3. A built-in GPS function that records location data and tracks movement

The D5300 is Nikon's first digital SLR camera with a built-in GPS function,
enabling recording of location data (longitude, latitude, altitude) with
images. It also works seamlessly with ViewNX 2, NIKON IMAGE SPACE, and
commercial mapping software enables display of images where they were captured
on maps, as well as sharing of images with location data. The A-GPS function
also makes detection of location data smoother. This capability allows users
to look back on memories or track their movement, on vacations or with outdoor
activities by shooting location, and date and time of capture.

4. Designed using a new material for a smaller and lighter body that is strong
and durable

The D5300 is designed using a new material. As the camera cover and body are
formed with a rigid, integrated structure, there are fewer joints. This
enables a smaller and lighter camera with a width of 125 mm, height of 98 mm,
and depth of 76 mm, and weighing just 530 g ^[ ^* ^] , all while maintaining
the necessary strength and durability.

* Including battery and SD memory card; excluding body cap.

5. A 3.2-inch, 10 37 k-dot vari-angle LCD monitor with wide viewing angle for
simple shooting from any angle

The D5300 features a larger 3.2-inch (approximately 1037k-dot) LCD monitor
with wide viewing angle for a crisp and clear display. The side-hinged
vari-angle monitor opens from 0 to 180° at the side, and can be rotated up to
90° clockwise and up to 180° counter-clockwise. This enables shooting from a
wide variety of angles, from low to high, making even self-portraits possible.

6. D-Movie function for recording full-HD 1920 × 1080 60p movies

The D5300 is equipped with a D-Movie function that supports recording of 1920
× 1080/60p movies. The combination of NIKKOR lenses, a high pixel-count CMOS
image sensor unit which does not include an optical low-pass filter, and an
effective pixel count of 24.2-million pixels, enables recording of
high-definition movies exhibiting superior rendering characteristics. In
addition, autofocusing during movie recording is possible using
contrast-detect AF. When the focus mode is set to full-time-servo AF (AF-F)
and AF-area mode is set to Subject-tracking AF, the camera automatically
maintains focus on moving subjects. Manual movie settings are also available,
allowing users to choose the desired shutter speed and ISO sensitivity in live
view mode and with movie recording. Movie frame rate with full-HD recording
can be selected from 24p, 25p, 30p, 50p, and 60p. In addition to recording of
high-quality sound via the built-in stereo microphone, the optional Stereo
Microphone ME-1 can also be used to record stereo sound.

7. Toy Camera Effect and HDR Painting added to Special Effects mode (total of
9 effects) for more creative expression with still images and movies

The D5300 is equipped with a Special Effects mode, with which effects can be
selected and applied with recording of both still images and movies. The
effects can also be previewed in the camera monitor in real time before
shooting or recording begins. A total of nine special effects are available,
including the seven built into the D5200 (Selective Color, Color Sketch,
Miniature Effect, Night Vision, Silhouette, High Key, Low Key), as well as the
new Toy Camera Effect and HDR Painting*. This allows users to easily utilize
dramatic effects like those seen in art and the movies. This mode was
incorporated into the D5300 to respond to the creative intent of users who
were searching for a way to express their own unique style and creativity.

  *Toy Camera Effect: Create photos and movies in which colors have been
    changed and edges have been shaded so that they appear to have been
    recorded with a toy camera. Users can adjust the vividness and degree of
    vignetting (peripheral shading) from three options each to suit their
    individual preferences.

  *HDR Painting ^[* ^] : The camera shoots two frames at different exposures
    and combines them, with processing that changes color tones, for HDR
    images with a painterly effect.

* HDR Painting cannot be applied to movies. Further, results of the HDR
Painting effect cannot be previewed in the camera monitor.

8. Designed with a firm grip using just one hand and available in 3 colors,
including a new gray option

The grip on the D5300 is designed to fit comfortably in the palm of the hand
for a firm hold using just one hand, making framing via both the optical
viewfinder and the monitor's live view display easier. In addition to the
popular black and red colors, the D5300 is also available in a new gray
option. Metal parts on the D5300, such as the microphone cover and plate over
the mode dial, have also been designed with a surface finish that gives the
camera an elegant appearance.

Pricing and Availability

The Nikon 5300 will be available in three colors (Black, Red and Gray),
starting in November 2013 at the suggested retail price (SRP) of AED 3,999.
For more information on the new Nikon D5300 and other Nikon products, please
visit http://www.nikon-mea.com .

About Nikon

Nikon, At the Heart of the Image. Nikon is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognised for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon
Singapore Pte Ltd distributes consumer and professional digital SLR cameras,
NKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact
digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras
with interchangeable lens system in over 50 countries.

For more information, visit http://www.nikon-mea.com . Connect with Nikon and
other photographers on Facebook at http://www.facebook.com/NikonMEA and get
the latest news and information from Twitter by following @NikonMEA.

Contact: For further information, please contact: Madhavi Ravi, Hill+Knowlton
Strategies, +971-4-3344-930, Madhavi.ravi@hkstrategies.com; Blossom Furtado,
Nikon Middle East FZE, +971-4-8840-947, Blossom.Furtado@nikon.com
 
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