McDonald's Reports October Comparable Sales
OAK BROOK, Ill., Nov. 8, 2013
OAK BROOK, Ill., Nov. 8, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales increased 0.5% in October. Performance
by segment was as follows:
oU.S. up 0.2%
oEurope up 0.8%
oAsia/Pacific, Middle East and Africa (APMEA) down 2.8%
"Around the world, we are focused on providing the menu quality and choice,
customer service and affordability that are the hallmarks of the McDonald's
experience," said McDonald's President and Chief Executive Officer Don
Thompson. "We remain confident in the fundamental strength of the McDonald's
System and our ability to drive initiatives that will deliver the greatest
benefit for our customers."
In October, U.S. comparable sales increased 0.2% with results for the month
supported by the featured Mighty Wings and Pumpkin Spice Latte limited-time
offers and introduction of the new Premium Southwest McWrap. Performance for
the month was dampened by comparison against the October 2012 Monopoly
promotion and ongoing competitive activity. Moving forward, the U.S. is
intent on strengthening its underlying business momentum by evolving its
everyday value options and balancing that with proven core favorites and
relevant promotions that will add excitement and variety.
In Europe, October's comparable sales increased 0.8% as positive performance
in the U.K., France and Russia was somewhat offset by negative results in
Germany and other markets within the challenging eating-out industry.
Europe's overall performance continues to be supported by a comprehensive
approach to driving demand through reinvigorated value platforms, rotation of
popular seasonal food events and enhancement of key daypart opportunities.
Comparable sales in APMEA declined 2.8% in October driven primarily by
negative results in Japan. Across the region, McDonald's is striving to
improve performance by providing consistent value offerings, accelerating
growth at breakfast and leveraging brand extensions - drive-thru, delivery,
kiosks and McCafé - to enhance the service and convenience of the customer
Systemwide sales for the month increased 1.5%, or 3.0% in constant currencies.
Percent Increase/(Decrease) Comparable Sales Systemwide Sales
Month ended October 31, 2013, 2013 2012 Reported Currency
McDonald's Corporation 0.5 (1.8) 1.5 3.0
U.S. 0.2 (2.2) 1.2 1.2
Europe 0.8 (2.2) 6.9 3.6
APMEA (2.8) (2.4) (6.0) 2.1
Year-To-Date October 31, 2013,
McDonald's Corporation 0.3 3.5 1.2 2.9
U.S. 0.2 3.7 1.2 1.2
Europe (0.2) 2.9 4.3 2.6
APMEA (1.8) 2.0 (4.1) 3.2
oComparable sales represent sales at all restaurants, whether operated by
the Company or by franchisees, in operation at least thirteen months
including those temporarily closed. Some of the reasons restaurants may be
temporarily closed include reimaging or remodeling, rebuilding, road
construction and natural disasters. Comparable sales exclude the impact of
currency translation. Comparable sales are driven by changes in guest
counts and average check, which is affected by changes in pricing and
product mix. Management reviews the increase or decrease in comparable
sales compared with the same period in the prior year to assess business
oThe number of weekdays and weekend days can impact our reported comparable
sales. In October 2013, this calendar shift/trading day adjustment
consisted of one less Monday and one more Thursday compared with October
2012. The resulting adjustment varied by area of the world, ranging from
approximately 0.2% to 0.6%. In addition, the timing of holidays can impact
oInformation in constant currency is calculated by translating current year
results at prior year average exchange rates. Management reviews and
analyzes business results excluding the effect of foreign currency
translation and bases incentive compensation plans on these results
because they believe this better represents the Company's underlying
oSystemwide sales include sales at all restaurants, whether operated by the
Company or by franchisees. While franchised sales are not recorded as
revenues by the Company, management believes the information is important
in understanding the Company's financial performance because these sales
are the basis on which the Company calculates and records franchised
revenues and are indicative of the financial health of the franchisee
McDonald's Corporation will webcast its November 14, 2013 investor meeting.
For more information on presentation times and links to the live webcast,
please access www.investor.mcdonalds.com. There will also be an archived
webcast and podcast available for a limited time.
The Company plans to release November 2013 sales on December 9, 2013.
McDonald's is the world's leading global foodservice retailer with
approximately 35,000 locations serving more than 69 million customers in more
than 100 countries each day. More than 80% of McDonald's restaurants
worldwide are owned and operated by independent local men and women.
This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.
SOURCE McDonald's Corporation
Contact: Investors, Kathy Martin, 630-623-7833, or Media, Heidi Barker,
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