Photo Release -- rue21 Launches New e-Commerce Site,

Photo Release -- rue21 Launches New e-Commerce Site,

Meet the New Kids on the e-Block!

WARRENDALE, Pa., Nov. 8, 2013 (GLOBE NEWSWIRE) -- rue21, Inc., a leading
specialty apparel retailer, today announced the highly anticipated launch of
their online shopping site, The online shopping site brings the
newest fashions at the lowest prices to teens and young adults across the

  Now Open: Shop Online offers a wide assortment of apparel, accessories, and footwear for
girls and guys at the same affordable prices as their in-store locations. "The
launch of our new e-Commerce site marks a new chapter for our company and will
be key to building our brand for the future," stated Bob Fisch, rue21's
President and Chief Executive Officer. "We have experienced great success
through the growth of our brick & mortar stores, and we look forward to
building on that success by providing our customers with the same trendy
merchandise at competitive prices right at their fingertips."

The launch of rue21's online shop will allow rue21 customers across the United
States access to the affordable fashion they crave. "It's no secret that the
business landscape is changing," states Mark Chrystal, Senior Vice President
of e-Commerce, Planning, and Allocation. "This is just the first step for
rue21 toward a complete omni-channel experience. We are building the
foundation that is required to reposition rue21 in today's marketplace."

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five
lucky winners will receive a $50 gift card by talking about their favorite
rue21 items on the internet. Using hashtag, fans can post
pictures or comments on facebook, twitter, tumblr, instagram, pinterest, and
google+. To keep in touch with "all that's rue" fans can follow the company
for exclusive promotions and coupons, fashion tips, new arrivals, and behind
the scenes access by signing up on

To browse the new website and for more information about rue21, please visit

A photo accompanying this release is available:

About rue21: rue21 is a leading specialty apparel retailer offering exclusive
branded merchandise and the newest trends at a great value. rue21 currently
operates 994 stores in 47 states.

The photo is also available via APPhotoExpress.

CONTACT: Joseph Teklits / Jill Gaul
         ICR, Inc
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