Alaska Airlines Passengers Can Now Use Personal Electronic Devices Gate to Gate

  Alaska Airlines Passengers Can Now Use Personal Electronic Devices Gate to
                                     Gate

PR Newswire

SEATTLE, Nov. 8, 2013

SEATTLE, Nov. 8, 2013 /PRNewswire/ -- Passengers on Alaska Airlines flights
can begin enjoying the use of their tablets, book readers, games and other
personal electronic devices from gate to gate starting Saturday morning.

(Photo: http://photos.prnewswire.com/prnh/20131108/SF14019)

"Our customers have long wanted to be able to read a book, listen to music or
watch a movie on their electronic devices whenever they're onboard one of our
flights," said Joe Sprague, Alaska Airlines' vice president of marketing.
"We're thrilled to have FAA approval giving our customers the flexibility and
better onboard experience they want."

Passengers on Alaska Airlines flights operated by Horizon Air are expected to
be able to use their electronic devices during all phases of their flight next
week and on flights operated by SkyWest Airlines soon after, pending FAA
approval.

Under FAA rules, passengers need to place their electronic devices in airplane
mode. Cell phones may not be used for calls and all devices must be turned off
in rare cases when instructed by crew members. Laptops and other larger
devices must be stowed during takeoff and landing so they do not pose a safety
hazard. Customers will be able to connect to Wi-Fi once the aircraft reaches
10,000 feet.

Note to editors: A high-resolution image is available for download from the
Alaska Airlines Newsroom image gallery. Here is a suggested caption: Alaska
Airlines will start flying its first aircraft with 110-volt and USB power
outlets at every seat next month. Most of the fleet will be equipped with
power outlets by the end of 2014.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves nearly 100 cities through an expansive
network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines
has ranked "Highest in Customer Satisfaction Among Traditional Network
Carriers" in the J.D. Power and Associates North America Airline Satisfaction
Study^SM for six consecutive years from 2008 to 2013. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Air Group

Website: http://www.alaskaair.com
Contact: Bobbie Egan, Alaska Airlines, (206) 392-5101