Saks Fifth Avenue Set to Unveil Holiday Windows and State-of-the-Art Snowflake Spectacular Projection

  Saks Fifth Avenue Set to Unveil Holiday Windows and State-of-the-Art
  Snowflake Spectacular Projection

     Saks partners with Cadillac and MasterCard to create innovative and
                     interactive holiday window displays

Business Wire

NEW YORK -- November 8, 2013

On Monday, November 25, Saks Fifth Avenue’s flagship store comes alive with
the unveiling of its iconic holiday windows and the debut of its Snowflake
Spectacular, a dramatic light show projected onto the façade of the building.
Performing for guests this year will be Grammy Award-winning violinist Joshua
Bell, singer Frankie Moreno and the Young People’s Chorus of New York City led
by Artistic Director Francisco Nunez, followed by an exclusive performance to
“Carol of the Bells” by young dancers from the Jacqueline Kennedy Onassis
School at American Ballet Theatre.

"It gives every one of us at Saks Fifth Avenue great joy to share our iconic
holiday windows with the city of New York," saidRichard Baker, Governor & CEO
of Hudson’s Bay Company, parent of Saks Fifth Avenue. "The window unveiling is
the official start to the holiday season here at Saks, and I am honored to
carry the tradition forward with this celebration. Everyone—from resident New
Yorkers to tourists—will be dazzled by this year's display."


Saks Fifth Avenue’s annual holiday light show will turn the façade of the
iconic luxury retailer into a traffic-stopping festive 3D spectacle.
Snowflakes, ice skaters, gifts and a Yeti all interact through a custom-built,
six-projector system. Iris Worldwide has developed the dramatic light show,
which utilizes state-of-the-art imaging technology to create a vivid 3D
projection that maps the holiday story onto the building’s exterior. After the
debut, the show will continue every evening throughout the holiday season.


For the first time ever, the six animated Fifth Avenue windows will feature
the story of the legendary Yeti, who is rumored to live on the Saks Fifth
Avenue roof, making snow during the holiday season. Each window depicts a
scene from The Yeti Story—from the Yeti’s life as an under-appreciated
snowmaker in Siberia to his starring role as a true snowflake artist in New

An interactive window created in collaboration with MasterCard gives everyone
a chance to be a part of the celebration. Beginning on the evening of the
unveiling, guests who visit will be able to create their own
personal Yeti name and snowflake, which can be ‘flicked’ from a phone or
tablet onto digital displays in the windows. The mobile site was created by
The Science Project, featuring artwork from renowned designers Marian Bantjes
and Stefan Bucher.

Another special window features a holiday Cadillac. The “Frozen Escalade”
prominently features the front clip of a White Diamond 2015 Escalade—a limited
edition model offered exclusively to Saks customers. The display’s vehicle
will have functioning LED running lamps, which appears to be embedded and
breaking through a block of ice.

Other Fifth Avenue windows will feature blueprint architectural drawings of
the 32 Marian Bantjes snowflakes that have become synonymous with the holidays
at Saks Fifth Avenue and will serve as the backdrop to the fashion featured in
this year’s windows.


For years, it’s been rumored that a Yeti lives on the roof of Saks Fifth
Avenue, making snowflakes during the holiday season. He’s inspired Yeti
trackers around the world. He’s reportedly been spotted by security cameras.
Now, he’s a holiday superstar, with a starring role in Saks Fifth Avenue’s
windows and light show, a plush toy ($55) and a furry book by Stephan Bucher


Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is
renowned for its superlative American and international designer collections,
its expertly edited assortment of handbags, shoes, jewelry, cosmetics and
gifts, and the first-rate fashion expertise and exemplary client service of
its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks
operates 41 full-line stores in 20 states, five international licensed stores,
72 Saks Fifth Avenue OFF 5TH stores and, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012
Customer Service Champion and is only one of 50 U.S. companies so named.


Hudson's Bay Company(HBC), founded in 1670, isNorth America'slongest
continually operated company. Today, HBC offers customers an unparalleled
range of retailing categories and shopping experiences internationally.
InCanada, HBC operates Hudson's Bay,Canada'slargest department store with
90 locations as well, unsurpassed in its fashion, beauty, home
and accessory designers and brands. HBC also operates Home
Outfitters,Canada'slargest home specialty superstore with 69 locations
across the country.

Inthe United States, HBC operatesSaks Fifth Avenue, one of the world's
pre-eminent specialty retailers, renowned for its superlative designer
collections and first-rate fashion expertise. Saks Fifth Avenue comprises 41
full-line stores in 22 states, five international licensed stores,,
72 Saks Fifth Avenue OFF 5TH stores HBC also operatesLord
& Taylor, a leading department store chain with 49 full-line store locations
throughout the northeasternUnited Statesand in two major cities in the
Midwest,'s Bay Company banners provide stylish,
quality merchandise with a dedicated focus on service excellence.Hudson's Bay
Companytrades on theToronto Stock Exchangeunder the symbol "HBC".


Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is
growing globally, driven by an expanding product portfolio featuring dramatic
design and technology. More information on Cadillac appears at Cadillac's media website with information, images and video
can be found at


MasterCard (NYSE: MA),, is a technology company in the
global payments industry. We operate the world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest


Saks Fifth Avenue
Emily Keret, 212-940-5017
Heather Hertz, 212-451-3649
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