Saks Fifth Avenue Set to Unveil Holiday Windows and State-of-the-Art Snowflake Spectacular Projection Saks partners with Cadillac and MasterCard to create innovative and interactive holiday window displays Business Wire NEW YORK -- November 8, 2013 On Monday, November 25, Saks Fifth Avenue’s flagship store comes alive with the unveiling of its iconic holiday windows and the debut of its Snowflake Spectacular, a dramatic light show projected onto the façade of the building. Performing for guests this year will be Grammy Award-winning violinist Joshua Bell, singer Frankie Moreno and the Young People’s Chorus of New York City led by Artistic Director Francisco Nunez, followed by an exclusive performance to “Carol of the Bells” by young dancers from the Jacqueline Kennedy Onassis School at American Ballet Theatre. "It gives every one of us at Saks Fifth Avenue great joy to share our iconic holiday windows with the city of New York," saidRichard Baker, Governor & CEO of Hudson’s Bay Company, parent of Saks Fifth Avenue. "The window unveiling is the official start to the holiday season here at Saks, and I am honored to carry the tradition forward with this celebration. Everyone—from resident New Yorkers to tourists—will be dazzled by this year's display." THE SNOWFLAKE SPECTACULAR Saks Fifth Avenue’s annual holiday light show will turn the façade of the iconic luxury retailer into a traffic-stopping festive 3D spectacle. Snowflakes, ice skaters, gifts and a Yeti all interact through a custom-built, six-projector system. Iris Worldwide has developed the dramatic light show, which utilizes state-of-the-art imaging technology to create a vivid 3D projection that maps the holiday story onto the building’s exterior. After the debut, the show will continue every evening throughout the holiday season. THE WINDOWS For the first time ever, the six animated Fifth Avenue windows will feature the story of the legendary Yeti, who is rumored to live on the Saks Fifth Avenue roof, making snow during the holiday season. Each window depicts a scene from The Yeti Story—from the Yeti’s life as an under-appreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York. An interactive window created in collaboration with MasterCard gives everyone a chance to be a part of the celebration. Beginning on the evening of the unveiling, guests who visit saks.com/snow will be able to create their own personal Yeti name and snowflake, which can be ‘flicked’ from a phone or tablet onto digital displays in the windows. The mobile site was created by The Science Project, featuring artwork from renowned designers Marian Bantjes and Stefan Bucher. Another special window features a holiday Cadillac. The “Frozen Escalade” prominently features the front clip of a White Diamond 2015 Escalade—a limited edition model offered exclusively to Saks customers. The display’s vehicle will have functioning LED running lamps, which appears to be embedded and breaking through a block of ice. Other Fifth Avenue windows will feature blueprint architectural drawings of the 32 Marian Bantjes snowflakes that have become synonymous with the holidays at Saks Fifth Avenue and will serve as the backdrop to the fashion featured in this year’s windows. THE YETI For years, it’s been rumored that a Yeti lives on the roof of Saks Fifth Avenue, making snowflakes during the holiday season. He’s inspired Yeti trackers around the world. He’s reportedly been spotted by security cameras. Now, he’s a holiday superstar, with a starring role in Saks Fifth Avenue’s windows and light show, a plush toy ($55) and a furry book by Stephan Bucher ($25). ABOUT SAKS FIFTH AVENUE Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 20 states, five international licensed stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. ABOUTHUDSON'S BAY COMPANY Hudson's Bay Company(HBC), founded in 1670, isNorth America'slongest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. InCanada, HBC operates Hudson's Bay,Canada'slargest department store with 90 locations as well asthebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters,Canada'slargest home specialty superstore with 69 locations across the country. Inthe United States, HBC operatesSaks Fifth Avenue, one of the world's pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise. Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores,saks.com, 72 Saks Fifth Avenue OFF 5TH stores andsaksoff5th.com. HBC also operatesLord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeasternUnited Statesand in two major cities in the Midwest, andlordandtaylor.com.Hudson's Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence.Hudson's Bay Companytrades on theToronto Stock Exchangeunder the symbol "HBC". ABOUT CADILLAC Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com. ABOUT MASTERCARD MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news. Contact: Saks Fifth Avenue Emily Keret, 212-940-5017 firstname.lastname@example.org or Heather Hertz, 212-451-3649 Heather_hertz@s5a.com
Saks Fifth Avenue Set to Unveil Holiday Windows and State-of-the-Art Snowflake Spectacular Projection
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