Harry Potter™: The Exhibition Extends Global Tour With European Premiere In Sweden

 Harry Potter™: The Exhibition Extends Global Tour With European Premiere In
                                    Sweden

Exhibition Opening in May 2014

Tickets on sale November 11, 2013 at www.harrypotterexhibition.se

PR Newswire

GLENDALE, Calif., Nov. 8, 2013

GLENDALE, Calif., Nov. 8, 2013 /PRNewswire/ -- Warner Bros. Consumer Products
(WBCP) and Global Experience Specialists (GES) are thrilled to announce the
extension of the global tour of Harry Potter: The Exhibition with the first
European stop in Norrkoping, Sweden, at Nya Parken. This marks the first of
multiple new stops for the globally touring exhibition.

(Photo: http://photos.prnewswire.com/prnh/20131108/LA12365)

Experienced by more than 2.5 million fans, Harry Potter: The Exhibition made
its world premiere in Chicago in April 2009, followed by stops in Boston,
Toronto, Seattle, New York, Sydney, Singapore and Tokyo. The tour was
previously scheduled to conclude in Edmonton, Alberta, where the exhibition
will be on display from November 23, 2013 through March 9, 2014.

"In its 5-year run, Harry Potter: The Exhibition has been experienced by
millions around the world and we are thrilled to extend the tour to Sweden,
offering fans in Europe the opportunity to experience all of the incredible
elements of Harry Potter's world," said Karen McTier, Executive Vice
President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer
Products.

"We are delighted to extend the exhibition's tour and bring it to Sweden,"
said Robin Stapley, VP design and creative, GES. "Harry Potter: The
Exhibition has excited millions of fans around the globe and we couldn't be
happier to offer fans in Europe the unique opportunity to experience this
truly magical exhibition."

"We are honored to be the first city in Europe to host this stunning
exhibition," said Stefan Papangelis, CEO, Experience Norrkoping. "We couldn't
be more excited to welcome all Harry Potter fans to Norrkoping next summer."

GES is partnering with Experience Norrkoping to bring this exhibition to Harry
Potter fans in Sweden. In collaboration with Warner Bros. Consumer Products,
GES created the 15,000 square-foot (1,400 square-meter) experiential
exhibition, where visitors are able to enjoy dramatic displays inspired by the
Hogwarts™ film sets and see the amazing craftsmanship behind authentic
costumes, props and creatures from the films.

Experience the world of Harry Potter!
From the moment you enter Harry Potter: The Exhibition you are immediately
immersed in the world of Harry Potter. Guests are greeted by an exhibit host
who sorts several lucky fans into Hogwarts™ houses, then leads them inside the
exhibition where their journey begins. The exhibition features settings from
the films' most popular locations—including the Gryffindor™ common room and
dormitory, classrooms like Potions and Herbology and the Forbidden
Forest—which are filled with hundreds of authentic props, costumes, and
creatures used in the filming of the iconic series. 

In addition to the beautiful environments and displays, the exhibition
features several interactive elements. Guests can enter the Quidditch™ area
and toss a Quaffle, pull their own Mandrake in the Herbology classroom
vignette, and even tour a re-creation of Hagrid's hut and sit in his
giant-sized armchair.

The exhibition opens at Nya Parken in Norrkoping in May 2014 and will remain
on display through September 2014. Early reservation tickets will be
available beginning November 11, 2013 online at www.harrypotterexhibition.se.

About Experience Norrkoping
Experience Norrkoping is the municipality's destination management company,
and its task is to reinforce and encourage the tourism industry. The company
has in recent years organized Dinosaurium and Titanic - The Exhibition, and
participated in Bravalla festival, Women's EURO Championship and the
Eurovision Song Contest.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is
a leading marketing agency that produces exhibitions, events, exhibits and
retail environments. GES provides a wide range of services, including turn-key
official show services, cutting-edge creative and design, marketing and
measurement services—all with an unrivaled global reach. GES partners with
leading shows and brands, including Spring Fair Birmingham, International
Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L'Oreal, Warner
Bros., and Simon Property Group. GES' National Servicenter® has been
recognized with certification under the J.D. Power and Associates Certified
Call Center Program℠for the past five years, and for the fourth year in a row
Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For
more information, visit ges.com or the GES blog at defyingconvention.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

Inquiries
Stefan Papangelis, MD, Experience Norrkoping
011-15 50 25

Media Inquiries
Sofia Faldt (Experience Norrköping)
Tel: 011-15 50 53
E-mail: sofia.faldt@norrkoping.se

Jesse Phillips (GES)
Tel: +1-818-638-5944
E-mail: jphilips@ges.com

Katie Kotchka (Warner Bros. Consumer Products)
Tel: +1-818-954-7119
E-mail: katie.kotchka@warnerbros.com

HARRY POTTER, characters, names and related indicia are trademarks of and
©Warner Bros. Entertainment Inc. Harry Potter Publishing Rights ©JKR.
(s13)

SOURCE Global Experience Specialists, Inc.