suretap™ wallet will include a co-branded virtual Rogers Prepaid MasterCard
and Gift Cards from national retailers
Approximately one third of Canadian smartphone owners made a mobile payment in
the past year
TORONTO, Nov. 7, 2013 /CNW/ - Rogers announced today that its suretap™
wallet, the first mobile wallet from a carrier in Canada, will be available to
customers in the coming weeks. suretap™ wallet will be available on select
NFC-enabled smartphones and will offer a co-branded virtual Rogers Prepaid
MasterCard and gift cards from select national retailers as the first cards
available for download.
"The arrival of our mobile wallet is a major step towards our vision of a
mobile experience, where Canadians will quickly and securely access cards they
carry in their physical wallet on their smartphone," said David Robinson, Vice
President of Emerging Business at Rogers. "We have built a strong foundation
to deliver financial services and mobile commerce solutions, and we will
continue to deliver mobile payments experiences that are beneficial for
consumers and retailers across Canada."
Rogers has entered into various strategic relationships within the mobile
payment industry, including officially joining forces with MasterCard Canada
through a multi-year strategic agreement to support innovation and drive
adoption of mobile payments technology across Canada. Through these
initiatives, customers who download the suretap Wallet™ will have the
ability to add a co-branded virtual Rogers Prepaid MasterCard that can be
loaded with funds to use at their favourite retailers across Canada.
The suretap™ wallet will deliver a secure mobile payment experience, safely
storing payment card information and passcodes on the secure SIM card in
select NFC-enabled smartphones. Customers will have access to additional
features within the suretap™ wallet including gifting of gift cards,
reloading of prepaid cards, the ability to check account balances, view recent
transactions and use location services to find contactless payment terminals
nearby. In the near future, additional cards will become available for
download including payment cards from multiple banks and payment networks and
"We designed the suretap™ wallet to deliver a secure mobile payments
experience, with an emphasis on the end user and features which enable our
customers to take advantage of all the capabilities of today's smartphones,"
said Jeppe Dorff, Vice-President, Transaction Services. "We see this milestone
as the first in a series of innovative transactional services we will be
offering to our customers in the coming years".
Last year, Rogers facilitated the first point-of-sale mobile credit card
transaction in Canada with CIBC, using the secure SIM card inside an
NFC-enabled smartphone. Since then, Canadian's attitudes towards mobile
payments have evolved. According to new Rogers commissioned research from
Harris Decima, approximately one third of Canadian smartphone owners have made
a mobile payment in the past year and the majority believe mobile payments
will save them time in their day.
Additional findings include:
-- Canadians with NFC-enabled smartphones are quick to adopt
mobile payment technology. Over half (51%) of NFC-enabled
smartphone users stated that they made a mobile payment in the
-- Generation Y is leading the mobile wallet revolution. Almost
half (46%) of Generation Y admitted to making a financial
transaction using their smartphone in the past 12 months.
-- Canadians want more information about mobile payments. Almost
half (47%) of Canadian smartphone owners want more information
on how to use mobile payments.
-- Canadians want mobile payments to be tied to loyalty programs.
Almost half (46%) of Canadian smartphone owners would be more
likely to use mobile payment applications if a loyalty program
were tied to the payment.
-- Canadians believe mobile payments could save them over 18 hours
a year (over 3 minutes a day). The majority (51%) of Canadian
smartphone owners estimate that they could save time by using a
mobile payment app with an average time-savings of over three
minutes a day.
suretap™ wallet will be available for download in the coming weeks on select
Android and BlackBerry devices. To learn more about the suretap™services,
compatible devices and to order a suretap-ready SIM Card, visit
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high speed internet and telephony services. Through Rogers Media
we are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital media. We
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and
on the New York Stock Exchange (NYSE: RCI). For further information about the
Rogers group of companies, please visit rogers.com.
SOURCE Rogers Communications Inc.
For media inquiries, please contact: Stuart Terry Rogers Communications
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