Cubic Opal Card System's Reader Wins Third Award; Now Featured at Sydney's
Cubic Transportation Systems, a leading integrator of transportation
technology and related services for intelligent travel solutions, announced
today that its Opal smart card system, which is now being rolled out across
Sydney's public transportation systems, won a third award for its Opal card
SAN DIEGO, Calif., Nov. 7, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Cubic
Transportation Systems, a leading integrator of transportation technology and
related services for intelligent travel solutions, announced today that its
Opal smart card system, which is now being rolled out across Sydney's public
transportation systems, won a third award for its Opal card reader. The smart
card system is now on display at the Powerhouse Museum  in Sydney.
The newest design award for the Transport category of the Sydney Design Awards
follows previous wins, including the Australian International Design Award and
Powerhouse Museum Design Award in June.
Cubic's managing director for Australasia, Tom Walker, said it was gratifying
to see how far the Opal reader has come since Cubic was given the concept in
"We are extremely pleased with the results. Transport for New South Wales
(TfNSW) and 4Design have produced a stunning design that Sydneysiders can be
proud of -- a sleek, modern unit that is absolutely unique," said Walker.
Cubic took the design concept by Sydney-based 4DESIGN for customer TfNSW and
produced a working model – a silver cigar-shaped card reader designed for easy
use by commuters, which can also stand up to Sydney's harsh and corrosive
maritime environment. The final product is a futuristic looking unit – a
sleek, silver cylinder with recessed reader heads and an LED light ring on top
to show where commuters can tap on and off their Opal cards.
The Opal readers were manufactured by Cubic at its Tullahoma, Tenn. factory in
the U.S., and spearheaded by Cubic's production operations vice president,
John Madeiros, who said manufacturing the reader posed new engineering
challenges and hurdles.
"The project was completely different than any we had been involved with
because we were working with new materials to produce a design that was unique
and unlike anything we normally supply," Madeiros said.
Powerhouse Museum Science and Industry Curator Angelique Hutchison said part
of the attraction of featuring the Opal reader in the exhibit was that people
can appreciate the simplicity, while still knowing a lot of work went on
behind the scenes.
"That's the beauty of it; it's quite an elegant looking design, and then
there's the technology behind it all that makes it work," Hutchison said. "A
good design is something that solves a real problem and makes a difference to
the world – so something functional and easy to use. It's something that will
be ubiquitous, and that's what makes it interesting for people – to find out
more about the design behind something that you pass every time you get on a
bus, ferry or train."
The Opal card reader and design model will be on display in the Australian
International Design Awards exhibition at the Powerhouse Museum until June
Exhibition: Australian International Design Awards 2013
Dates: Until June 2014
Address: 500 Harris St., Ultimo, Sydney
Admission: Free with general admission: $12 adult, $6 child and $30 family
About Cubic Corporation
Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic
Corporation is the parent company of three major business segments: Defense
Systems, Mission Support Services and Transportation Systems. Cubic Defense
Systems is a leading provider of realistic combat training systems and secure
communications systems. Mission Support Services is a leading provider of
training, operations, maintenance, technical and other support services for
U.S. and allied nations.
Cubic® Transportation Systems, Inc., is a leading integrator of payment and
information solutions and related services for intelligent travel
applications. Cubic delivers integrated systems for transportation and traffic
management, delivering tools for travelers to choose the smartest and easiest
way to travel and pay for their journeys, and enabling transportation
authorities and agencies to manage demand across the entire transportation
network – all in real-time. Cubic specializes in design, development,
manufacture, supply, installation, integration, services and information.
Services provided by Cubic include on-site management, central systems,
operations support, patron support, business support and field services.
Every year, nearly 7 billion rides are taken worldwide using Cubic payment and
information systems. Cubic has delivered over 400 projects in 40 major markets
on five continents. Active projects include London; Brisbane (Southeast
Queensland) region, Australia; New York/New Jersey region; Washington, D.C.
/Baltimore/Virginia region; Los Angeles region; San Diego region; San
Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South
Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales),
Australia; Germany; and Scandinavia.
For more information about Cubic, see the company's website at
 The Powerhouse Museum is a public museum operated by the NSW Government
and is home to a diverse collection covering history, science, technology,
design, industry, decorative arts, music, transport and space exploration.
Timothy A. Hill
Director of Corporate Communications
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: Cubic Corporation
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