Pioneer DDJ-SB Further Expands Line of Performance Controllers Designed for Serato Software Users

  Pioneer DDJ-SB Further Expands Line of Performance Controllers Designed for
  Serato Software Users

Business Wire

LONG BEACH, Calif. -- November 7, 2013

Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today
unveiled a new addition to its “DDJ-S” Serato® based line of controllers, the
DDJ-SB, which features similar operability as Pioneer’s extremely popular
DDJ-SX and recently announced DDJ-SR. More compact and portable than the other
models, the DDJ-SB 2-channel DJ controller is designed for the entry-level DJ
who wants the same look and feel as the two upper models but with more basic
operability and at a more affordable price. The DDJ-SB uses the Serato DJ
Intro software and incorporates multiple performance pads, large jog wheels,
and a new Filter Fade function that assists users in smoothly blending
together tracks of different styles.

Pioneer DDJ-SB Serato Based Controller (Photo: Business Wire)

Pioneer DDJ-SB Serato Based Controller (Photo: Business Wire)

“Serato continues to rise in popularity due to its ease-of-use and intuitive
user interface, and we’re continuing to support the software with an extended
lineup of controllers,” said David Arevalo, director of marketing,
Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “The
new DDJ-SB is a great way for beginners to start learning how to DJ using
software like Serato DJ Intro, and once they’ve mastered this combo of
hardware and software, they can easily move up to the more advanced level of
products.”

Excelled Performance with DDJ-SB

The DDJ-SB offers a range of advanced functions including the popular
Performance Pads and new Filter Fade.

  *Dynamic and Intuitive DJ Play – The DDJ-SB is designed as an all-in-one
    system utilizing a 2-channel mixer and two decks that each feature a large
    jog wheel for great control while mixing and scratching. Each jog wheel’s
    resistance was fine-tuned to provide users with the best “feel” and the
    shortest latency. Four large rubber “performance pads” are found under
    each jog wheel to provide HOT CUE, AUTO LOOP, MANUAL LOOP and SAMPLER
    functions, while a second row of rubberized pads offers the basic DJ
    functions, Play, Cue, Sync and Shift.

  *New Filter Fade Function – For extremely smooth blending transitions when
    using the cross-fader, a new “Filter Fade” function can be turned on (via
    a button in the center of the mixer) even with music that has vastly
    different styles. The high-pass filter of the left and right decks is
    linked with the actions of the cross-fader, and the deck’s volume output
    automatically adjusts while applying the bass filter, resulting in natural
    sounding mix effects.
  *Professional Design – For a stylish and sophisticated look and feel, the
    DDJ-SB sports the same premium look as its big brothers, including large
    aluminum jog plates.
  *Serato DJ Intro Software – The controller is packaged with Serato DJ Intro
    software to provide basic DJ functionalities. An out-of-the-box experience
    with the software includes HOT CUE, SAMPLER and other cool effects. For
    expanded functionalities and effects, the controller can be used with
    Serato DJ (optional, paid software) offering users the ability to arrange
    tracks using Slip Mode, access various effect functions available from
    iZotope®, and record tracks with DJ mixes using the record function.

Additional Features

  *USB Power – The controller can  be powered using a USB connection from a
    laptop^1.
  *Built-in Sound Card (audio interface) – Simple connection to a laptop with
    a single USB cable.
  *Integrated Handles – For added convenience and portability, the DDJ-SB
    features grip handles on each side of the controller.

The DDJ-SB will be available in January 2014 with a suggested retail price of
$299.

DDJ-SB Demo Video Link

Pioneer offers a complete line of professional DJ equipment through its
Professional Sound and Visual Division. Its DJ products are industry standards
at clubs, studios, mobile rigs and homes around the world, known for their
high quality sound and reliability. For more information, visit
www.pioneerdjusa.com.

^1 Limitations apply to some functions. Note that it may not be possible to
charge this device with bus power depending on the power supply rating of the
laptop’s USB port. In such cases, please connect the device with the enclosed
AC adapter.

PIONEER is a registered trademark of Pioneer Corporation.
SERATO is a registered trademark of Serato Audio Research Ltd.
iZotope is a registered trademark of iZotope Inc.

For more information follow us on:
Twitter  at twitter.com/PioneerDJ
Facebook at facebook.com/PioneerDJusa
YouTube at youtube.com/pioneerdjglobal

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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
Cara Smith, 310-496-4454
cara@allisonpr.com