RadioShack Invites Neighbors to "Tech the Halls" This Christmas with Great
Deals on Top Brands, New Protection Plan and Refreshed Stores
Customers Can Name Their Own Deal; Sales Start Online on Thanksgiving; Most
Stores to Open Black Friday at 8 a.m.
FORT WORTH, Texas, Nov. 7, 2013
FORT WORTH, Texas, Nov. 7, 2013 /PRNewswire/ --As shoppers start thinking
about how to deck their halls, RadioShack invites consumers to "Tech the
Halls" this holiday season. From delivering great prices on the hottest tech
brands, to rolling out a new product protection plan, and even giving
consumers a chance to name their own deals, RadioShack intends to celebrate
the creative spirit that keeps the holiday season bright.
RadioShack continues to find ways to give consumers what they want:
oBlack Friday / Cyber Monday Deals: Black Friday deal seekers will find
reasons to celebrate with great deals on top brands such as Kindle, Beats
by Dr. Dre, SOL REPUBLIC and Samsung. RadioShack will give shoppers a
chance to shop online Thanksgiving night to grab deals while most retail
locations will open at 8 a.m. on Black Friday. And for Cyber Monday,
RadioShack again will roll out "24 Deals in 24 Hours" that are all
available online while quantities last.
o"Name Your Deal" Promotion: RadioShack is giving shoppers the power to
name their own deals with an interactive application at
www.radioshack.com/holidaywhere consumers can select the product and
pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem
a limited number of coupon codes for "Name Your Deal" products at amazing
oTech the Halls Idea Centers: Building on its heritage as a DIY destination
and expert resource for tech know-how, RadioShack has created holiday Idea
Centers in its stores, featuring easy-to-follow instructions cards for how
to create some holiday fun using products from the surrounding shelves.
oNew "It Happens" Protection Plan: New this year, RadioShack launched its
new stress-free "It Happens" protection plan on Nov. 1 to protect holiday
purchases against accidents and "it happens" moments. The plan protects
products from accidental damage, and the simple claim process comes with
same-day in-store instant replacement for many items, or a repair option
for devices $300 or more.
oTimes Square Pop-Up Stores: Just in time for the holiday shopping season,
two RadioShack pop-up stores will launch in Times Square. Stores will open
later this week and will offer interactive experiences and free charging
stations. These locations will be open for a limited time in 2014 to
showcase the reinvigorated brand and offer a great mix of products for
holidays and for visitors who may pass through the "Crossroads of the
"We're excited to invite shoppers to experience the new RadioShack this
holiday season and discover all the ways we can help them 'Tech the Halls,'"
said Jennifer Warren, chief marketing officer of RadioShack. "We've updated
our stores and refreshed our merchandise to include even more from hot brands
like SOL REPUBLIC, Beats by Dr. Dre, Skullcandy, Fitbit, Apple and Samsung."
Watch for Deals on Black Friday, Cyber Monday, Green Monday
A modern holiday tradition, consumers will find Black Friday deals of up to
80% off starting online at 12:01 a.m. Eastern time for shopping all day on
Thanksgiving Day at www.radioshack.com. Most RadioShack locations will be open
from 8 a.m. – 9 p.m. on Black Friday.* Mall stores will follow posted hours.
*Opening time and date may vary for certain shopping centers where stores will
follow posted hours.
Select Black Friday specials include:
oSavings of up to 50% off Bluetooth speakers, including JBL, Beats Pill and
RadioShack's exclusive AUVIO line
oSelect toys up to 50% off including the Micro Indoor Helicopter for $14.99
(Reg.29.99, save 50%)
oSanDisk 32GB Flash Drive for $7.99 (Reg. $49.99, Save 80%)
oAUVIO Bluetooth Portable Speaker for $39.99 (Reg. 79.99, Save 50%)
oSamsung Galaxy S4 for $49.99 with a qualifying 2-year plan (Save $150)
oFree $50 online Visa with any mobile phone with a qualifying 2-year plan
(New activations only)
Starting this week, consumers can visit www.radioshack.com/holiday to stay
updated on all of RadioShack's holiday offers and upcoming Black Friday deals.
RadioShack will once again offer "24 Deals in 24 Hours" on Cyber Monday, with
nine deals going live online at 12:01 a.m. Eastern time on Monday, Dec. 2, and
then additional deals offered every hour 9:00 a.m. – 11:00 p.m. that day. All
"24 Deals" will be available online while quantities last. And RadioShack will
offer a special one-day only online sale along with free shipping on
qualifying purchases on Green Monday, Dec. 9.
A Chance to "Name Your Deal"
For those who'd like to have some fun and help RadioShack choose additional
hot holiday offers, the company invites consumers to "Name Your Deal" now
through Nov. 25. At www.radioshack.com/holiday visitors can pick a favorite
product and a discounted price, and then submit their deal. Consumers will be
encouraged to share and vote to help push the deals up the leaderboard. Then
on Nov. 27, RadioShack will release the top five vote-getting products with
the selected discounts, and deal seekers can race to grab a coupon code for
one of the limited quantity of the "Name Your Deal" products made available.
In-store Idea Centers Encourage Shoppers to "Take One. Make One."
Everyone could use help adding some happy to their holidays, and RadioShack's
new in-store Idea Centers are ideal for grabbing a takeaway card with
instructions on how to easily make LED Place Cards to light up a holiday
dinner, create a "Santa Cam" to capture footage of the jolly one under the
tree, or soup-up those RC toys for fun games with friends and family. Stop by
any neighborhood RadioShack to pick up a few ideas and get the goods to make
Plan to Protect Precious Gifts
RadioShack's unmatched "It Happens" protection plan launched Nov. 1 and is
perfect for heading off holiday hazards like soggy snow banks and rambunctious
relatives. Features include:
oSame-day in-store replacement for products priced less than $300*
oRepair on devices $300 or more
oCoverage from accidental damage
oUnlimited battery replacement
oSimple in-store claim process
*Excluding contract phones. See store or website for details.
Visit www.radioshack.com for more information on the "It Happens" protection
New Stores Popping Up in Times Square – And Beyond
To celebrate the official start of the holiday season, RadioShack will open
two pop-up stores in New York's Times Square later this week. Located at 1441
Broadway (41^st & Broadway) and 1565 Broadway (inside the former Roxy
Delicatessen) in Manhattan, the two limited-time only locations feature a
special mix of top brands, great gifts and top tech for travelers. RadioShack
plans the pop-up stores to remain open through New York's hosting of "the big
game" in February.
The new experience isn't limited to the company's pop-up stores, however; by
the end of 2013 the company will have also made improvements to nearly all
4,300 U.S. stores. This includes more than 100 concept and brand statement
stores, which feature bright, completely redesigned interiors and the new
exterior signage featuring the new logo, which launched in July 2013. All of
these improvements underscore the company's strides toward reinvigorating its
stores, revamping its product assortment and repositioning the brand.
Helping Consumers "Tech the Halls" This Season
RadioShack stores nationwide will get into the holiday spirit the week of Nov.
4 with holiday window graphics, in-store displays and new product assortment –
including the season's hottest RC vehicles, many of which are RadioShack
exclusives – such as the return of the company's XMODs custom RC cars. Be sure
to check out newly configured displays highlighting in-demand mobile brands,
as well as new headphone demo stations where consumers can find and compare
leading brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre.
Advertising throughout the holiday season will carry through the "Tech the
Halls" theme and showcases technology being used in fun, creative ways to
celebrate with family and friends. RadioShack even created its own "Tech the
Halls" remix of the beloved "Deck the Halls" carol using sounds from the tech
products found on RadioShack's shelves.
TV ads are set to begin airing Nov. 10, with digital banners and custom online
creative, mall advertising and mobile activations running throughout November
and December. The company will also launch a holiday hub at
www.radioshack.com/holiday where shoppers and media will find a holiday gift
center, deals and featured products.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit
www.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com. RadioShack^® is a registered trademark licensed by
News Media Contact: Media Relations, +1-817-415-3300,
SOURCE RadioShack Corporation
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