Majesco Entertainment Brings Motion-Based Zumba(R) Dance to Smartphones

Majesco Entertainment Brings Motion-Based Zumba(R) Dance to Smartphones 
First Fitness Game for Tablets Now Available for iOS and Android
Smartphones 
EDISON, NJ -- (Marketwired) -- 11/07/13 --  Majesco Entertainment
Company (NASDAQ: COOL), an innovative provider of video games for the
mass market, in conjunction with global lifestyle brand Zumba
Fitness, launched Zumba(R) Dance for iOS and Android smartphones
today, bringing the popular motion-based tablet game to millions of
mobile phones for the first time. Zumba Dance launched on tablets in
July 2013 to critical acclaim as the first mobile fitness game to use
the built-in camera for tracking movements.  
The game brings all of the original Zumba Dance features to
smartphones, including motion-tracking technology that uses the
phone's front-facing camera; global dance styles coupled with
chart-topping hits; a progress tracker that counts calories burned;
class customization; tutorials and a live class locator. In the
updated version, players also can experience new added benefits: 


 
--  Additional songs - The update also adds two new songs to the initial
    starter pack for free, letting players rock out to "Zumba" by Don Omar
    and "Activao," a Zumba original track, in addition to the original six
    pre-loaded songs
    
    
--  Group goal setting - Using Facebook Groups, players can create their
    own workout groups, set goals and challenges, and encourage each other
    to reach their fitness goals
    
    
--  Tracking live class participation - Players will also be able to input
    time spent in live classes into the app's progress tracker to help
    meet their fitness goals

  
"As a leading dance-fitness company, we work hard to make the Zumba
program easily accessible so we can continue to change lives and
promote a healthy lifestyle," said Joan Blackwood, chief marketing
officer, Zumba Fitness. "With the introduction of Zumba Dance to
mobile phones, we can bring new consumers to the Zumba space and
continue to promote exercise and happiness on a global scale, with
the ultimate goal of driving more people to Zumba classes." 
"The response to Zumba Dance has been overwhelmingly positive since
launching on tablet devices," said Jesse Sutton, chief executive
officer, Majesco Entertainment. "We're excited to translate the
entertaining and healthy fitness experience of Zumba Dance for
smartphone owners so they can work out with Zumba Fitness anytime and
anywhere." 
Zumba Dance can be downloaded on smartphones via the App Store and
Google Play, with Windows 8 devices to follow. For assets, including
a game fact sheet, screenshots, trailer, logo and icon, please visit
http://bit.ly/16nvAOA. 
About Majesco Entertainment Company
 Majesco Entertainment Company is
a provider of video games for the mass market. Building on more than
20 years of operating history, the company is focused on developing
and publishing a wide range of casual and family oriented video games
on all leading console and handheld platforms as well as mobile
devices. Product highlights include Zumba(R) Fitness and Cooking
Mama(TM). Majesco is headquartered in Edison, NJ and the company's
shares are traded on the Nasdaq Stock Market under the symbol: COOL.
More info can be found online at majescoent.com or on Twitter at
twitter.com/majesco.  
About Zumba(R) Fitness, LLC
 Zumba Fitness is a global lifestyle
brand that fuses fitness, entertainment and culture into an
exhilarating dance-party workout. Known as the ultimate
"fitness-party", Zumba(R) classes blend upbeat world rhythms with
easy-to-follow choreography, for an effective, total-body workout.
Founded in 2001, the company is the largest branded fitness program
in the world -- reporting more than 15 million weekly participants,
in over 200,000 locations across more than 180 countries. In addition
to its original Zumba(R) program, the company also offers a variety
of specialty classes, including: Zumba(R) Step; Zumba Gold(R) (active
older adults); Aqua Zumba(R); Zumba(R) Kids/Zumba(R) Kids Jr. (ages
4-11); and Zumbini(TM) (ages 0-3). The Zumba(R) fitness lifestyle is
rounded out by the company's many consumer product offerings,
including DVD sets, music collections, multi-seasonal apparel and
footwear, video games and Fitness-Concert(TM) events. For more
information about Zumba Fitness programs and products, or to find a
live class, visit zumba.com. Find us on Facebook, Twitter.  
Press Contacts for Majesco Entertainment:
Chan Lim / Johner Riehl
Wonacott Communications, LLC
(310) 477-2871, Ext. 670
clim@wonacottpr.com / jriehl@wonacottpr.com