Company adopts new name and new identity to better reflect evolving business.
TORONTO, Nov. 7, 2013 /CNW/ - Corby Distilleries Limited announced today that,
effective immediately, it will begin operating under the name Corby Spirit and
Wine Limited. The new name was approved yesterday at the Company's annual
general meeting, and reflecting the change, Corby will now trade on the TSX
under the symbols CSW.A and CSW.B effective at the start of trading on
Tuesday, November 12, 2013.
"We made this change because "Distilleries" had become too narrow a
description," said Patrick O'Driscoll, President and CEO. "Corby can trace its
roots back over 100 years, and this is the third time we've changed our name.
As with the previous changes, our new name and identity do a better job of
telling the world who we are and what we do. Today, we are brand-builders of
spirits and wine, with a growing premium portfolio, a strong focus on product,
service and marketing, and a culture that is aspirational, not industrial."
"Our dynamic new logo is built upon our name and history," observed
Communications Manager Amandine Robin. "Its colours reflect our partnership
with Pernod Ricard, and the design conveys momentum and conviviality. It works
with our new name, Corby Spirit and Wine - notice that there is no "s" after
"Spirit" - to provide the foundation for a brand that captures our
company-wide sense of spirit, communicates our values, and brings clarity to
our core business activities."
The new name was accompanied by a completely redesigned corporate identity.
The night before the launch, the Company worked with suppliers to change
signage and update the corporate website, which included adding a video that
introduces the new name and logo. As a crowning touch, inspired by the new
logo's colours, a blue cocktail will specially mark the debut of Corby's new
corporate identity: the Absolut Blue Cosmopolitan.
Please enjoy our products responsibly.
Corby is a leading Canadian marketer and distributor of spirits and imported
wines. Corby's portfolio of owned-brands includes some of the most renowned
brands in Canada, including Wiser's(®), Lot 40(®), and Pike Creek(®)
Canadian whiskies as well as Lamb's(®) rum, Polar Ice(®) vodka and
McGuinness(®) and Criollo(®) liqueurs. Through its affiliation with Pernod
Ricard S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT(®) vodka, Chivas
Regal(®), The Glenlivet(®) and Ballantine's(®) Scotch whiskies, Jameson(®)
Irish whiskey, Beefeater(®) gin, Malibu(®) rum, Kahlúa(®) liqueur,
Mumm(®) champagne, and Jacob's Creek(®), Wyndham Estate(®), Stoneleigh(®),
Campo Viejo(®) and Graffigna(®) wines. Corby was named one of the 50 Best
Workplaces in Canada by The Great Place to Work(®) Institute Canada in both
2012 and 2013. The existing Voting Class A Common Shares and Non-voting Class
B Common Shares of the Company are traded on the Toronto Stock Exchange under
the symbols CDL.A and CDL.B, respectively. For further information, please
visit our website: www.corby.ca.
SOURCE Corby Spirit and Wine Limited
Amandine Robin Manager, Communications
Email:firstname.lastname@example.org Telephone: 416-479-2492
Image with caption: "New brand identity for Corby Spirit and Wine. (CNW
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