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Corby Distilleries changes its name to Corby Spirit and Wine.

Company adopts new name and new identity to better reflect evolving business. 
TORONTO, Nov. 7, 2013 /CNW/ - Corby Distilleries Limited announced today that, 
effective immediately, it will begin operating under the name Corby Spirit and 
Wine Limited. The new name was approved yesterday at the Company's annual 
general meeting, and reflecting the change, Corby will now trade on the TSX 
under the symbols CSW.A and CSW.B effective at the start of trading on 
Tuesday, November 12, 2013. 
"We made this change because "Distilleries" had become too narrow a 
description," said Patrick O'Driscoll, President and CEO. "Corby can trace its 
roots back over 100 years, and this is the third time we've changed our name. 
As with the previous changes, our new name and identity do a better job of 
telling the world who we are and what we do. Today, we are brand-builders of 
spirits and wine, with a growing premium portfolio, a strong focus on product, 
service and marketing, and a culture that is aspirational, not industrial." 
"Our dynamic new logo is built upon our name and history," observed 
Communications Manager Amandine Robin. "Its colours reflect our partnership 
with Pernod Ricard, and the design conveys momentum and conviviality. It works 
with our new name, Corby Spirit and Wine - notice that there is no "s" after 
"Spirit" - to provide the foundation for a brand that captures our 
company-wide sense of spirit, communicates our values, and brings clarity to 
our core business activities." 
The new name was accompanied by a completely redesigned corporate identity. 
The night before the launch, the Company worked with suppliers to change 
signage and update the corporate website, which included adding a video that 
introduces the new name and logo. As a crowning touch, inspired by the new 
logo's colours, a blue cocktail will specially mark the debut of Corby's new 
corporate identity: the Absolut Blue Cosmopolitan. 
Please enjoy our products responsibly. 
About Corby 
Corby is a leading Canadian marketer and distributor of spirits and imported 
wines. Corby's portfolio of owned-brands includes some of the most renowned 
brands in Canada, including Wiser's(®), Lot 40(®), and Pike Creek(®) 
Canadian whiskies as well as Lamb's(®) rum, Polar Ice(®) vodka and 
McGuinness(®) and Criollo(®) liqueurs. Through its affiliation with Pernod 
Ricard S.A., a global leader in the spirits and wine industry, Corby also 
represents leading international brands such as ABSOLUT(®) vodka, Chivas 
Regal(®), The Glenlivet(®) and Ballantine's(®) Scotch whiskies, Jameson(®) 
Irish whiskey, Beefeater(®) gin, Malibu(®) rum, Kahlúa(®) liqueur, 
Mumm(®) champagne, and Jacob's Creek(®), Wyndham Estate(®), Stoneleigh(®), 
Campo Viejo(®) and Graffigna(®) wines. Corby was named one of the 50 Best 
Workplaces in Canada by The Great Place to Work(®) Institute Canada in both 
2012 and 2013. The existing Voting Class A Common Shares and Non-voting Class 
B Common Shares of the Company are traded on the Toronto Stock Exchange under 
the symbols CDL.A and CDL.B, respectively. For further information, please 
visit our website: www.corby.ca.
 

SOURCE  Corby Spirit and Wine Limited 
Amandine Robin Manager, Communications 
Email:canada.communications@pernod-ricard.com Telephone: 416-479-2492 
Image with caption: "New brand identity for Corby Spirit and Wine. (CNW 
Group/Corby Spirit and Wine Limited)". Image available at:  
http://photos.newswire.ca/images/download/20131107_C5105_PHOTO_EN_33091.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2013/07/c5105.html 
CO: Corby Spirit and Wine Limited
ST: Ontario 
-0- Nov/07/2013 13:30 GMT
 
 
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