Kindle Fire HDX 8.9” Ships Today

  Kindle Fire HDX 8.9” Ships Today

   A premium product at a non-premium price—Fire HDX 8.9” features the best
             performing tablet display, according to DisplayMate

    Fire HDX 8.9” is startlingly light—at 13.2 ounces, it is the lightest
                             large-screen tablet

Business Wire

SEATTLE -- November 7, 2013

(NASDAQ: AMZN)—Amazon.com today announced that the new 8.9” Kindle Fire
HDX—the lightest large-screen tablet—is now shipping. Kindle Fire HDX 8.9”
combines groundbreaking hardware, Fire OS 3.0 “Mojito,” and exclusive new
features like X-Ray for Music, Prime Instant Video downloads and the
revolutionary new Mayday button—and is available for just $379. Order now at
www.amazon.com/hdx.

“The 8.9” Fire HDX is startlingly light—at just 13.2 ounces, it’s the lightest
large-screen tablet. This is combined with a 339 ppi, perfect-color HDX
display, 3x the processing power, 2x the memory, 4x the graphics performance,
and backed by Fire OS 3.0, with exclusive features like the revolutionary new
Mayday button—and all of this is just $379, much less than you’d pay for a
comparable tablet,” said Peter Larsen, Vice President, Amazon Kindle. “This is
the best tablet we’ve ever built, and we can’t wait to see what our customers
think.”

Fire HDX 8.9” has the most advanced display on any tablet—Dr. Raymond Soneira
at DisplayMate Technologies says: “Most impressive of all is the Kindle Fire
HDX 8.9, which has leapfrogged into the best performing Tablet display that we
have ever tested, significantly out-performing the iPad Air in Brightness,
Screen Reflectance, and high ambient light contrast, plus a first place finish
in the very challenging category of Absolute Color Accuracy.”

The reviews are in:

  *“..the HDX 8.9 is light. Absurdly light. Dumb light. It makes the already
    featherweight one-pound iPad Air feel like it's made out of lead by
    comparison.” – Gizmodo
  *“Amazon is clearly waging a battle on the display front. The company keeps
    upping its game, and indeed, the screen here dazzles, with 2,560 x 1,600
    resolution and a pixel density of 339 pixels per inch.” – Engadget
  *“The Amazon Kindle Fire HDX 8.9 is a performance monster that speeds
    through Web sites and UI navigation at a frantic pace. Its screen is
    impressively sharp and its body amazingly light for a larger tablet. The
    Mayday feature gives personal and near-instant customer service.” – CNet
  *“For full-sized consumer tablets you’re really going to be choosing
    between two models (three if you feel adventuresome): the Apple iPad Air
    and the fully redesigned and quite exquisite Amazon Kindle Fire HDX 8.9.”
    – Mashable
  *“What’s most striking about the HDX 8.9 is just how light it is. At 13.2
    ounces, it’s 34 percent lighter than last year’s model (Amazon shaved off
    nearly 7 ounces), and a full 20 percent lighter than the iPad Air.” – The
    Verge
  *“…it [Kindle Fire HDX 8.9”] is emerging as the strongest challenger yet to
    Apple's device.” – Associated Press
  *“The Fire HDX beat out the new iPad Air in brightness, screen reflectance,
    and absolute color accuracy – all of which are key to a enjoyable tablet
    experience.” – Wired
  *“This is probably the best screen I own for watching movies.” – TechHive
  *“On the LAPTOP Battery Test – continuous Web surfing over Wi-Fi on 40
    percent brightness-- the HDX 8.9-inch lasted an epic 13 hours and 42
    minutes.” – Laptop
  *“At the end of the day, the Kindle Fire HDX offers the best raw hardware
    performance.” – CNN Money

For high-resolution images, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the world’s best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen, Prime Instant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br,
www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,”
“our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless
the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com’s financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline: 206-266-7180
www.amazon.com/pr
 
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