RoadNinja Mobile App Announces Partnership with to Help Travelers Save Time and Money this Holiday Season

 RoadNinja Mobile App Announces Partnership with to Help Travelers
                   Save Time and Money this Holiday Season preferred provider of hotel pricing, reservation functionality and
content to help travelers pinpoint the best hotel for their needs.

PR Newswire

BATON ROUGE, La., Nov. 7, 2013

BATON ROUGE, La., Nov. 7, 2013 /PRNewswire/ -- RoadNinja, one of the best
travel apps that shows users what's coming up at the next exit, today
announced its hospitality partnership with^®, a leading online
accommodation booking brand. Now, in addition to helping travelers discover
new places, plan road trips, connect through social media and save money with
location-specific promotions, users can view hotel prices and book
accommodations directly from this travel app.


Here's how it works:

  oHotels appear in a list of convenient options for each road exit based on
    proximity and rates; the hotel with the lowest room rate is displayed
  oBy tapping any hotel in the exit list, travelers can also view the Guest Review rating, available room types and prices, photos,
    amenities, directions and more.
  oTravelers simply click "Book Now" and will be redirected to the
    mobile website for easy booking at the lowest guaranteed rate.

"We want to make sure RoadNinja is there to make road trips easier and to help
travelers save time and money along the way," said Chris Landry, RoadNinja
brand manager. " offers one of the widest selections of
accommodations on the net. When you combine that with RoadNinja's
functionality, the result is a better experience for travelers. Now road
trippers can use RoadNinja to find the best exit and the best hotel for their

"This is a natural partnership to provide on-the-go travelers easy access to
hotel accommodations and travel deals for both their last-minute and road-trip
planning needs," said Steven Quach, online marketing for "The
majority of mobile app users make last-minute hotel reservations,
and now this integration with RoadNinja offers even more road warriors access
to our more than 20,000 exclusive mobile hotel deals daily."

Lamar Advertising Company's media space, located across more than 200 markets
nationwide, will be used to promote the RoadNinja - partnership. A
variety of graphics highlighting in-app hotel prices from on the
RoadNinja app will be running on digital billboards nationwide. The
advertising campaign starts today and will run through the end of the year.

About RoadNinja

RoadNinja is the ultimate interstate travel app that shows users what's coming
up at the next exit. Discover new places, save money with location-specific
promotions, plan stops by comparing gas prices and book the cheapest hotel
room along your route.View directions, reviews, ratings and photos of
business listings.Designate your favorites and choose from over 30 categories
to customize your exit list. Connect through social media by sharing
promotions and reviews on Facebook, Twitter and Google+.Lamar Advertising
Company developed the mobile app for iOS and Android devices. Follow RoadNinja
on, on Twitter @road_ninja or
visitwww.roadninja.comfor additional information.®

Hotels.comis a leading online accommodation booking brand.Through the
Expedia, Inc. global network of websites,, LP connects travelers
with more than 240,000 properties around the world, ranging from international
chains and all-inclusive resorts to local favorites and bed & breakfasts,
together with all the information needed to book the perfect stay.,
LP benefits from one of the largest hotel contracting teams in the industry,
obtaining the best rates for its customers, and offers frequent sales, special
deals and promotions. There are more than 7 millionGuest Reviewson the
websites from users who have actually stayed in the hotels to ensure customers
can make an informed choice when booking. Through,
LP'sindustry-leading loyalty programWelcome Rewards^®, customers can earn a
free* night for every 10 nights stayed at more than 90,000 hotels. Under
itsBest Price Guarantee**, if a customer can find the same deal for less on a
prepaid hotel,, LP will refund the difference.Travelers can book
online or by contacting one of the multilingual call centers. Special apps for
mobile phones and tablets can also be downloaded customers to book on the go with
access to 20,000 last minute deals. publishes an award-winning
twice-yearly review of international hotel room price trends called the Hotel Price Index™, which is now produced in 31 individual country
editions, with North American data available
Follow on Facebook, on Twitter and on YouTube
at, LP is part of
Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands., Finding You the Perfect Place and the logo are either
registered trademarks or trademarks of, LP. All other trademarks
are property of their respective owners. © 2013, LP. All rights
reserved.CST # 2083949-50

*Your free night is good at any Welcome Rewards eligible property. The maximum
value of your free night is the average daily rate of your ten (10) nights.
Your free night does not include taxes and fees.

** Best Price Guarantee on hotel bookings. If you find a lower price on
exactly the same stay elsewhere, we'll match it or let you cancel your booking
without a penalty. Terms and conditions apply.

Press Contacts:

Allie McAlpin
Marketing Communications Director, Lamar Advertising Company
Phone: (225) 237-0016

Taylor L. Cole, APR
Director Public Relations, North America
Phone: (469) 335-8442


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