Local Corporation Launches Pre-Roll Video Network
Drives Reach for Advertisers and Ad Revenue for Publishers
ad:tech New York 2013
IRVINE, Calif. -- November 6, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced the launch of its new pre-roll video network for advertisers and
The company’s new pre-roll video network provides advertisers with additional
reach and exposure for their brands through distribution of customized
pre-roll ads through a network of industry-leading video content publishers
The growing pre-roll network distributes relevant and targeted pre-roll video
content from hundreds of advertisers to consumers through over 350 top sites,
including Local Corp.’s flagship Local.com site. The network provides
advertisers with impression-level targeted buying, brand-safe inventory access
and advanced audience personalization capabilities.
“Our new pre-roll video ad network represents yet another way that we are
connecting advertisers and brand marketers with targeted consumers through
relevant advertising,” said Michael Sawtell, Local Corporation president and
COO. “The relationships we’ve built over the years with top advertising and
publishing partners allow us to leverage targeted video advertising to reach
relevant consumer audiences at scale to drive incremental revenue.”
The company will be showcasing its new pre-roll video network this week at
ad:tech New York in booth #1117.
Estimates from eMarketer indicate that US digital video ad spending will
nearly double in only four years, climbing from $4.14 billion this year to
$8.04 billion in 2016.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
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alone for a period should not be viewed as demonstrative of our financial
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