Local Corporation Launches Pre-Roll Video Network

  Local Corporation Launches Pre-Roll Video Network

          Drives Reach for Advertisers and Ad Revenue for Publishers

ad:tech New York 2013

Business Wire

IRVINE, Calif. -- November 6, 2013

Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced the launch of its new pre-roll video network for advertisers and
publishers.

The company’s new pre-roll video network provides advertisers with additional
reach and exposure for their brands through distribution of customized
pre-roll ads through a network of industry-leading video content publishers
and sites.

The growing pre-roll network distributes relevant and targeted pre-roll video
content from hundreds of advertisers to consumers through over 350 top sites,
including Local Corp.’s flagship Local.com site. The network provides
advertisers with impression-level targeted buying, brand-safe inventory access
and advanced audience personalization capabilities.

“Our new pre-roll video ad network represents yet another way that we are
connecting advertisers and brand marketers with targeted consumers through
relevant advertising,” said Michael Sawtell, Local Corporation president and
COO. “The relationships we’ve built over the years with top advertising and
publishing partners allow us to leverage targeted video advertising to reach
relevant consumer audiences at scale to drive incremental revenue.”

The company will be showcasing its new pre-roll video network this week at
ad:tech New York in booth #1117.

Estimates from eMarketer indicate that US digital video ad spending will
nearly double in only four years, climbing from $4.14 billion this year to
$8.04 billion in 2016.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

Contact:

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com
 
Press spacebar to pause and continue. Press esc to stop.