Dr. Temple Grandin in Montreal for the Launch of the See Things my Way Campaign

Dr. Temple Grandin in Montreal for the Launch of the See Things my Way Campaign 
Miriam Foundation's first major fundraising and awareness campaign to help 
those affected with autism spectrum disorder (ASD) and developmental 
MONTREAL, Nov. 6, 2013 /CNW Telbec/ - Dr. Temple Grandin, Professor at 
Colorado State University and world-renowned speaker on autism spectrum 
disorder (ASD), took the stage with Aldo Bensadoun and Jean Coutu for the 
launch of the See Things my Way campaign. The ambitious $25 
millionfundraising and awareness campaign aims at providing a broader array 
of high quality services in Quebec and across Canada to the people and the 
families touched by ASD and developmental disabilities. The commitment made by 
these two prominent figures from Quebec's business community reinforces the 
urgent need for action in this important social cause. Dr. Grandin, a leading 
advocate for the cause and for the importance of early intervention for ASD, 
has been instrumental in increasing ASD awareness around the world. 
The press conference held today marked the official launch of the See Things 
my Way major fundraising campaign. The campaign also calls for greater ASD 
awareness by asking people to visit the dedicated website 
www.SeeThingsMyWay.org where they can modify their photos by adding virtual 
glasses and share "how they see things" with their friends and social 
networks. The campaign will expand to include a social media fundraising 
initiative to launch in April 2014, during Autism Awareness Month, when people 
will be invited to don real glasses, goggles, or eyewear of any kind, in order 
to spark the conversation about ASD and to raise funds to support a broader 
array of high quality services. 
"It is essential to reach out and to help people with autism in our society. I 
am happy to lend my voice to the concerned families whose increasing needs are 
not always met because their voices are not being heard. ASDs and 
developmental disabilities affect everyone, and it is imperative to act to 
improve the situation," said Mr. Aldo Bensadoun, Founder and Executive 
Chairman, The ALDO Group. 
"As a pharmacist, I am sensitive to the cause of autism. I sincerely believe 
that it is unacceptable and unthinkable for families to wait over a year and a 
half to receive a diagnosis. We all need to come together to fight for better 
access to services, which are insufficient to cope with the tragic increasing 
number of diagnosed children, which is around 1/88," said Mr. Jean Coutu, 
Chairman of the Board, The Jean Coutu Group. 
For Diane Guerrera, Chairperson of the Miriam Foundation, "the success of this 
campaign depends on our collective listening and understanding of the 
increasing needs of families affected by ASD and developmental disabilities. 
We hope to count on everyone's engagement to collect the necessary funds to 
offer better access to the services and comprehensive care for the people 
living with ASD and developmental disabilities," she explained. 
About the See Things My Way campaign 
See Things My Way, a Miriam Foundation initiative, is an innovative campaign 
with a novel concept - a pair of glasses - to portray how different 
individuals, can see the world in their own way. The campaign reflects the 
importance of empathy and individuality in treatment, support, care, 
awareness, advocacy, and mobilization. 
The social fundraising campaign, to be launched in April 2014 during Autism 
Awareness Month, will invite every Quebecer and Canadian to wear a pair of 
glasses or eyewear of any kind, to spark the conversation about ASD and 
development disorders with the people around them. The campaign will strive to 
bring about changes that will enable the creation of a larger array of higher 
quality services in Quebec and Canada. Visit www.SeeThingsMyWay.org to join 
the movement. 
About the Miriam Foundation 
The Miriam Foundation has been dedicated for over 40 years to ensuring that 
greater insight and new research improve the quality of life for all those 
affected with autism spectrum disorders (ASDs) and developmental disabilities. 
The Foundation is committed to raising and investing funds and providing the 
leadership required to: 

    --  Create and support developmental, clinical, vocational,
        residential and respite programs for children and adults living
        with ASDs and developmental disabilities.
    --  Offer education and training to professionals, caregivers and
        family members.
    --  Foster specialized research focusing on improving diagnosis and
        developing new treatments and interventions for people with
        ASDs and developmental disabilities.
    --  Deliver social and recreational activities to promote


SOURCE  Miriam Foundation 
Olivier Gagnon Cohn & Wolfe | Montreal 514-845-7087 olivier.gagnon@cohnwolfe.ca 
Image with caption: "Warren Greenstone, Chief Executive Officer, Miriam 
Foundation / Jean Coutu, Chairman of the Board, Jean Coutu Group / Dr. Temple 
Grandin, professor at Colorado State University / Aldo Bensadoun, Founder and 
Chairman of the Board, Aldo Group / Diane Proulx-Guerrera, Chairperson of the 
Board, Miriam Foundation. (CNW Group/Miriam Foundation)". Image available at:  
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CO: Miriam Foundation
ST: Quebec
-0- Nov/06/2013 20:48 GMT
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