Dr. Temple Grandin in Montreal for the Launch of the See Things my Way Campaign

 Dr. Temple Grandin in Montreal for the Launch of the See Things my Way Campaign  Miriam Foundation's first major fundraising and awareness campaign to help  those affected with autism spectrum disorder (ASD) and developmental  disabilities  MONTREAL, Nov. 6, 2013 /CNW Telbec/ - Dr. Temple Grandin, Professor at  Colorado State University and world-renowned speaker on autism spectrum  disorder (ASD), took the stage with Aldo Bensadoun and Jean Coutu for the  launch of the See Things my Way campaign. The ambitious $25  millionfundraising and awareness campaign aims at providing a broader array  of high quality services in Quebec and across Canada to the people and the  families touched by ASD and developmental disabilities. The commitment made by  these two prominent figures from Quebec's business community reinforces the  urgent need for action in this important social cause. Dr. Grandin, a leading  advocate for the cause and for the importance of early intervention for ASD,  has been instrumental in increasing ASD awareness around the world.  The press conference held today marked the official launch of the See Things  my Way major fundraising campaign. The campaign also calls for greater ASD  awareness by asking people to visit the dedicated website  www.SeeThingsMyWay.org where they can modify their photos by adding virtual  glasses and share "how they see things" with their friends and social  networks. The campaign will expand to include a social media fundraising  initiative to launch in April 2014, during Autism Awareness Month, when people  will be invited to don real glasses, goggles, or eyewear of any kind, in order  to spark the conversation about ASD and to raise funds to support a broader  array of high quality services.  "It is essential to reach out and to help people with autism in our society. I  am happy to lend my voice to the concerned families whose increasing needs are  not always met because their voices are not being heard. ASDs and  developmental disabilities affect everyone, and it is imperative to act to  improve the situation," said Mr. Aldo Bensadoun, Founder and Executive  Chairman, The ALDO Group.  "As a pharmacist, I am sensitive to the cause of autism. I sincerely believe  that it is unacceptable and unthinkable for families to wait over a year and a  half to receive a diagnosis. We all need to come together to fight for better  access to services, which are insufficient to cope with the tragic increasing  number of diagnosed children, which is around 1/88," said Mr. Jean Coutu,  Chairman of the Board, The Jean Coutu Group.  For Diane Guerrera, Chairperson of the Miriam Foundation, "the success of this  campaign depends on our collective listening and understanding of the  increasing needs of families affected by ASD and developmental disabilities.  We hope to count on everyone's engagement to collect the necessary funds to  offer better access to the services and comprehensive care for the people  living with ASD and developmental disabilities," she explained.  About the See Things My Way campaign  See Things My Way, a Miriam Foundation initiative, is an innovative campaign  with a novel concept - a pair of glasses - to portray how different  individuals, can see the world in their own way. The campaign reflects the  importance of empathy and individuality in treatment, support, care,  awareness, advocacy, and mobilization.  The social fundraising campaign, to be launched in April 2014 during Autism  Awareness Month, will invite every Quebecer and Canadian to wear a pair of  glasses or eyewear of any kind, to spark the conversation about ASD and  development disorders with the people around them. The campaign will strive to  bring about changes that will enable the creation of a larger array of higher  quality services in Quebec and Canada. Visit www.SeeThingsMyWay.org to join  the movement.  About the Miriam Foundation  The Miriam Foundation has been dedicated for over 40 years to ensuring that  greater insight and new research improve the quality of life for all those  affected with autism spectrum disorders (ASDs) and developmental disabilities.  The Foundation is committed to raising and investing funds and providing the  leadership required to:        --  Create and support developmental, clinical, vocational,         residential and respite programs for children and adults living         with ASDs and developmental disabilities.     --  Offer education and training to professionals, caregivers and         family members.     --  Foster specialized research focusing on improving diagnosis and         developing new treatments and interventions for people with         ASDs and developmental disabilities.     --  Deliver social and recreational activities to promote         inclusion.  http://www.miriamfoundation.ca/    SOURCE  Miriam Foundation  Olivier Gagnon Cohn & Wolfe | Montreal 514-845-7087 olivier.gagnon@cohnwolfe.ca  Image with caption: "Warren Greenstone, Chief Executive Officer, Miriam  Foundation / Jean Coutu, Chairman of the Board, Jean Coutu Group / Dr. Temple  Grandin, professor at Colorado State University / Aldo Bensadoun, Founder and  Chairman of the Board, Aldo Group / Diane Proulx-Guerrera, Chairperson of the  Board, Miriam Foundation. (CNW Group/Miriam Foundation)". Image available at:   http://photos.newswire.ca/images/download/20131106_C4950_PHOTO_EN_33062.jpg  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/November2013/06/c4950.html  CO: Miriam Foundation ST: Quebec NI: EDU HEA HEA CHARITY  
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