Dr. Temple Grandin in Montreal for the Launch of the See Things my Way Campaign
Miriam Foundation's first major fundraising and awareness campaign to help
those affected with autism spectrum disorder (ASD) and developmental
MONTREAL, Nov. 6, 2013 /CNW Telbec/ - Dr. Temple Grandin, Professor at
Colorado State University and world-renowned speaker on autism spectrum
disorder (ASD), took the stage with Aldo Bensadoun and Jean Coutu for the
launch of the See Things my Way campaign. The ambitious $25
millionfundraising and awareness campaign aims at providing a broader array
of high quality services in Quebec and across Canada to the people and the
families touched by ASD and developmental disabilities. The commitment made by
these two prominent figures from Quebec's business community reinforces the
urgent need for action in this important social cause. Dr. Grandin, a leading
advocate for the cause and for the importance of early intervention for ASD,
has been instrumental in increasing ASD awareness around the world.
The press conference held today marked the official launch of the See Things
my Way major fundraising campaign. The campaign also calls for greater ASD
awareness by asking people to visit the dedicated website
www.SeeThingsMyWay.org where they can modify their photos by adding virtual
glasses and share "how they see things" with their friends and social
networks. The campaign will expand to include a social media fundraising
initiative to launch in April 2014, during Autism Awareness Month, when people
will be invited to don real glasses, goggles, or eyewear of any kind, in order
to spark the conversation about ASD and to raise funds to support a broader
array of high quality services.
"It is essential to reach out and to help people with autism in our society. I
am happy to lend my voice to the concerned families whose increasing needs are
not always met because their voices are not being heard. ASDs and
developmental disabilities affect everyone, and it is imperative to act to
improve the situation," said Mr. Aldo Bensadoun, Founder and Executive
Chairman, The ALDO Group.
"As a pharmacist, I am sensitive to the cause of autism. I sincerely believe
that it is unacceptable and unthinkable for families to wait over a year and a
half to receive a diagnosis. We all need to come together to fight for better
access to services, which are insufficient to cope with the tragic increasing
number of diagnosed children, which is around 1/88," said Mr. Jean Coutu,
Chairman of the Board, The Jean Coutu Group.
For Diane Guerrera, Chairperson of the Miriam Foundation, "the success of this
campaign depends on our collective listening and understanding of the
increasing needs of families affected by ASD and developmental disabilities.
We hope to count on everyone's engagement to collect the necessary funds to
offer better access to the services and comprehensive care for the people
living with ASD and developmental disabilities," she explained.
About the See Things My Way campaign
See Things My Way, a Miriam Foundation initiative, is an innovative campaign
with a novel concept - a pair of glasses - to portray how different
individuals, can see the world in their own way. The campaign reflects the
importance of empathy and individuality in treatment, support, care,
awareness, advocacy, and mobilization.
The social fundraising campaign, to be launched in April 2014 during Autism
Awareness Month, will invite every Quebecer and Canadian to wear a pair of
glasses or eyewear of any kind, to spark the conversation about ASD and
development disorders with the people around them. The campaign will strive to
bring about changes that will enable the creation of a larger array of higher
quality services in Quebec and Canada. Visit www.SeeThingsMyWay.org to join
About the Miriam Foundation
The Miriam Foundation has been dedicated for over 40 years to ensuring that
greater insight and new research improve the quality of life for all those
affected with autism spectrum disorders (ASDs) and developmental disabilities.
The Foundation is committed to raising and investing funds and providing the
leadership required to:
-- Create and support developmental, clinical, vocational,
residential and respite programs for children and adults living
with ASDs and developmental disabilities.
-- Offer education and training to professionals, caregivers and
-- Foster specialized research focusing on improving diagnosis and
developing new treatments and interventions for people with
ASDs and developmental disabilities.
-- Deliver social and recreational activities to promote
SOURCE Miriam Foundation
Olivier Gagnon Cohn & Wolfe | Montreal 514-845-7087 firstname.lastname@example.org
Image with caption: "Warren Greenstone, Chief Executive Officer, Miriam
Foundation / Jean Coutu, Chairman of the Board, Jean Coutu Group / Dr. Temple
Grandin, professor at Colorado State University / Aldo Bensadoun, Founder and
Chairman of the Board, Aldo Group / Diane Proulx-Guerrera, Chairperson of the
Board, Miriam Foundation. (CNW Group/Miriam Foundation)". Image available at:
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-0- Nov/06/2013 20:48 GMT
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