BURGER KING® Introduces the new BIG KING™ Sandwich
MIAMI -- November 6, 2013
Burger King Worldwide, Inc. (NYSE: BKW) today announced the introduction of
the new BIG KING™ sandwich to its menu. The new sandwich features two savory
100% pure beef fire-grilled patties, freshly cut lettuce, crisp onions and
signature King Sauce, all on a three-layer warm, toasted, sesame seed bun.
Since opening in 1954, the core of the BURGER KING® business has been focused
on serving delicious fire-grilled burgers and irresistible French fries.
Having recently introduced an exciting French fry innovation in SATISFRIES™,
BURGER KING® restaurants will now bring a mouth-watering new burger option to
“What makes the new BIG KING^TM different than any other burger on the market
is the unique fire-grilling that BURGER KING® has been known for, for almost
60 years,” said Eric Hirschhorn, Chief Marketing Officer, North America. “With
our flavorful, signature King Sauce and the fulfilling bite of two savory
fire-grilled patties layered between three toasted buns, the BIG KING^TM
delivers a stacked burger experience that we know everyone loves.”
The BIG KING™will be available in BURGER KING® restaurants nationwide
beginning today for only $3.69.
About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 13,000 locations serving more than 11 million
guests daily in 91 countries and territories worldwide. Approximately 99
percent of BURGER KING^® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at www.bk.com or follow us on Facebook and Twitter.
ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
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