Crock-Pot® Brand Launches Hook Up™ Customizable Entertaining System

  Crock-Pot® Brand Launches Hook Up™ Customizable Entertaining System

   And Kicks Off 2014 Ultimate Crock-Pot Crock-Star Contest with Some Real

Business Wire

BOCA RATON, Fla. -- November 6, 2013

As the centerpiece of American meals for decades, Crock-Pot®, the original and
leading slow cooker brand, is revolutionizing the way consumers entertain. The
brand has cooked up something spectacular with the launch of its new
Crock-Pot® Hook Up™ Connectable Entertaining System, a scalable specialty slow
cooking system that enables consumers to create entertaining spreads that can
be tailored to large or small soirees. Whether cooking for a few or hosting a
large crowd, consumers can now create a custom entertaining spread like no
other with the Crock-Pot® Hook Up™ Connectable Entertaining System!

This new “must-have” entertaining gadget for hosts features individual
connectable slow cooker units that plug into each other to create an
impressive spread to suit any gathering. Up to six units can hook up using a
single outlet, and all may be used together or apart. Connectable units are
sold individually so consumers can mix and match colors and slow cookers to
create their own system. Each unit has individual low, high and warm manual
settings for added convenience, and all removable stoneware and lids are
dishwasher safe. Choose from five available colors – charcoal, copper, red,
blue and green – and configurations, including a round 2-Qt slow cooker, an
oval 3.5-Qt slow cooker, and an oval 2 x 1-Qt double slow cooker. (MSRP:
$39.99 - $49.99).

Home entertaining continues to be a popular and cost-effective way to create
memories with friends and family. And, the same benefits that make slow
cooking convenient for everyday make it the most ideal cooking method when
entertaining, freeing up hosts to spend quality time with their guests,
instead of in the kitchen.

Celebrity Entertaining Expert and TV personality, Courtney Cachet, is one of
the brand’s most high-profile fans. Noted for sharing all things fabulous on
hit shows from New York to Miami and on top lifestyle websites, Courtney is
lending her own cachet to the Crock-Pot® brand! A fan of the effortless
entertaining experience the Crock-Pot® Hook Up™ Connectable Entertaining
System provides, Cachet will engage Crock-Pot® brand fans online in the coming
months providing entertaining tips and recipes, specifically geared for her
new favorite entertaining gadget.

“A fabulous hostess needs to spend time with her guests, not camped out in the
kitchen over a hot stove! By using the Crock-Pot® Hook Up™ Connectable
Entertaining System, I can get my cooking started before everyone arrives. The
house smells delicious, I'm relaxed with my guests, and everyone is having a
good time. Now, that's how you create a fabulous party!” said Courtney Cachet.

Celebrate the Hook-Up!

From holiday entertaining and family gatherings to bridal and baby showers,
tailgating or homegating, the latest innovation from the Crock-Pot® brand is
designed to make entertaining even more convenient and fun.  Hosts can even
create themed slow cooked meals featuring multiple dishes in one spread to
look like it was catered by a professional! Build a Tailgating Station
complete with Spicy Buffalo Wings, Cheesy Potato Soup, and BBQ Ribs; or a
Seafood Feast with Warm Blue Crab Bruschetta, Shrimp & Pepper Bisque, and
Saffron-Scented Shrimp Paella.

Brand to Search for 2014 Ultimate Crock-Pot Crock-Star

To coincide with the launch of the Crock-Pot® Hook Up™ Connectable
Entertaining System, the Crock-Pot® brand is launching its  second-annual 
nationwide search for the Ultimate Crock-Pot Crock-Star, this time with a
little ‘Cachet.’ Aspiring Crock-Stars with a knack for entertaining should
visit from Nov. 6, 2013 – Dec. 6, 2013 to submit their
best original party recipe, a photo of the dish, and a headshot of themselves
for a chance to be named as the Ultimate Crock-Pot Crock-Star, win $5,000, and
be featured on! Celebrity Entertaining Expert, Courtney Cachet
and Crock-Pot® brand representatives will select the winner among qualified

While on, consumers also have the opportunity to play the
“Create Your Party with the Crock-Pot® Hook Up™ System to win a variety of
daily instant-win prizes, including Crock-Pot® branded Cookbooks, Crock-Pot®
Dinner Kits, Crock-Pot® Warm Dip Mixes, and Crock-Pot® Seasoning Blends. Here,
consumers create a virtual party, selecting a theme and décor, the
configuration and color of their Crock-Pot® Hook Up™ Connectable Entertaining
System, and then share and invite friends via social media!

Join the Conversation

Be sure to follow the Crock-Pot® brand on Facebook, Pinterest and Instagram
for special product offers, delectable recipes and upcoming news and
information about the Ultimate Crock-Pot Crock-Star Contest. Crock-Pot® Slow
Cookers can be purchased online at the all-new and at retailers
including Wal-Mart, Target and Bed Bath & Beyond.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 120 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®,
Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®,
K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®,
Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®,
Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y.,
Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide.
For further information about Jarden, please visit

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Hill + Knowlton Strategies
Hanna Thompson, 305-443-5454
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