Vision Critical Appoints Kobi Ofir as CTO

Vision Critical Appoints Kobi Ofir as CTO 
Vision Critical Expands Executive Team with Seasoned Technology
Expert to Drive Product Strategy 
TORONTO, ONTARIO -- (Marketwired) -- 11/06/13 -- Vision Critical, the
leading provider of insight community technologies, today announced
that software industry veteran Kobi Ofir has joined the company as
chief technology officer (CTO). Working closely with the executive
management team, Ofir will play a key role in shaping the company's
product innovation and technology strategy as Vision Critical scales
its insight community solutions suite and global footprint. 
As a recognized technology leader, Ofir brings more than two decades
of experience to Vision Critical. Prior to joining, Ofir served as
the vice president of product development for Eloqua, a wholly-owned
subsidiary of Oracle. Eloqua, recognized for its marketing automation
and revenue performance management technology, was acquired by Oracle
in December 2012 for $871 million, where Ofir played a key role in
the technology and product due diligence and integration processes
involved in the transition. Previous to Eloqua, Ofir held numerous
CTO roles with companies including Rypple, later acquired by, Virgin Gaming and the Internet Division of First Data
"We're excited to have Kobi Ofir join Vision Critical as chief
technology officer and know that he is the ideal person to lead the
product and technology innovation charge for the business," said
Scott Miller, group CEO of Vision Critical. "At the heart of
successful technology companies are proven CTOs who help drive
innovation and product development and for Vision Critical, now is
the most opportune time to have Kobi on board to help take us to the
next level." 
"Kobi brings years of marketing technology related experience-an
asset to Vision Critical and our customer engagement and insight
software. His talent and knowledge are key to accelerating the
company's global mass market potential as the adoption of insight
community technologies continues to increase," said Andrew Reid,
president, founder and chief product officer of Vision Critical. "We
are eager to see Kobi apply his technical vision and strategic
expertise to our fast-growing business." 
In addition to his posts as CTO, Ofir has held various software
development and leadership roles at software firms including Architel
Systems, which was acquired by Nortel Networks, and SNS Systems,
later purchased by Bell Canada Enterprises. Ofir currently sits on
the advisory board of KEV Group, which more than 6,300 schools use
for school-level accounting, online payments and auditing. Ofir is a
graduate of York University and the University of British Columbia,
where he received a master's degree in computer science.  
"I am thrilled to be joining Vision Critical, a fast-growing leader
in insight communities. The company has a great opportunity to use
technology to redefine and grow the global consumer engagement and
insights marketplace," said Kobi Ofir, CTO of Vision Critical. "I
look forward to bringing the power of Vision Critical Insight
Communities to a broader set of industries and markets and extending
the company's market leadership position." 
About Vision Critical 
Vision Critical is the world's leading provider of insight
communities, currently supporting over 650 brands worldwide. We build
software and provide comprehensive services that empower
organizations to engage groups of customers and stakeholders on a
continuous basis for the express purpose of extracting and managing
insight to drive better, faster decisions. Learn more about the
fastest-growing solution in market intelligence, meet our global
partners and view our client stories at
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Media Contact
Jenny Smelyanets
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