Independent Bookstores Can Now Sell Kindles and Earn 10% from Future Kindle Books Sold

  Independent Bookstores Can Now Sell Kindles and Earn 10% from Future Kindle
  Books Sold

Amazon Source makes it easy for independent bookstores and small retailers to
                  earn additional revenue by selling Kindles

 Booksellers can receive 10% of the price of Kindle books purchased from the
                              devices they sell

The first order is worry-free for retailers—Amazon will buy back the inventory
  for up to six months after the first order, no questions and no penalties

Business Wire

SEATTLE -- November 6, 2013

(NASDAQ:AMZN)— today introduced Amazon Source, a new program that
enables independent bookstores and other retailers to sell Kindle devices and
accessories, and earn money while doing so. In addition to a discount on
purchasing Kindles and Kindle accessories for resale, retailers will have the
option of receiving 10% of every Kindle book purchased on Kindle devices sold
by the bookstore for the first two years after a customer buys a device. Learn
more at

“We believe that retailers, online or offline, small or large, should be
striving to offer customers what they want—and many customers want to read
both digital and print books,” said Russ Grandinetti, Vice President, Amazon
Kindle. “For many years, bookstores have successfully sold print books on
Amazon—now Amazon Source extends this opportunity to digital. With Amazon
Source, customers don’t have to choose between e-books and their favorite
neighborhood bookstore—they can have both.”

Amazon Source builds on the technology and sales integration launched with
Waterstones in 2012.

“We are committed to offering the best possible book buying experience. It is
a truly exciting prospect to harness the respective strengths of Waterstones
and Amazon to provide a dramatically better digital reading experience for our
customers. Alongside Amazon, we have married the best digital readers, the
Kindle family, to the singular pleasures of browsing a curated bookshop. With
the combination of our talents we are on our way to offering the exceptional
customer proposition to which we both aspire,” said James Daunt, Managing
Director of Waterstones.

Several bookstores have already been using Amazon Source in a pilot program.

“This is a natural fit. Amazon and University of Puget Sound both offer
educational resources to students, and it’s always better to work together.
Being a small store sometimes hinders our options to sell technology devices,
but Amazon Source made it very easy to sign up and place our first order. We
think our students will be really happy to be able to touch and try Kindle
tablets and e-readers in their campus store. Having the products right in
front of them makes buying decisions easier and more convenient,” said Barbara
Racine, Bookstore Manager at the University of Puget Sound Campus Bookstore,
Tacoma, WA.

“JJ Books is excited to expand our selection to now include Kindle devices for
our customers. We are selling Kindle e-readers, tablets, and accessories in
our store to expand our customer base and build toward the future bookstore
model. We feel that Amazon is the leader for e-readers. Teaming up with Amazon
to bridge the move to electronic books will help us find a means of long-term
viability for our independent bookstore. Kindle will help us bridge the
evolution of the bookstore into the Internet age,” said Jason Bailey, Co-Owner
of JJ Books, Bothell, WA.

Retailers that are part of the program can use Amazon Source
( to purchase Kindle devices and accessories for
resale. Retailers can choose between two programs:

1) Bookseller Program: Earn 10% of the price of every Kindle book purchased by
their customers from their Kindle devices for two years from device purchase.
This is in addition to the discount the bookseller receives when purchasing
the devices and accessories from Amazon.

2) General Retail Program: Receive a larger discount when purchasing the
devices from Amazon, but do not receive revenue from their customers’ Kindle
book purchases.

The first order from Amazon Source is worry-free for retailers—if a retailer
decides they no longer want to sell Kindle, Amazon will buy back the inventory
for up to six months after their first order, with no questions asked.

To learn more about Amazon Source visit, or contact
Amazon Source at:

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the world’s best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen, Prime Instant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect’s financial results is included in’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline: 206-266-7180
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