New Additions To The AT&T Syn248 Phone System Give Greater Flexibility To The Small Business

New Additions To The AT&T Syn248 Phone System Give Greater Flexibility To The
                                Small Business

Two Deskset Phone Options Deliver New Capabilities Including Built-in DECT 6.0
for Ease of Use with Cordless Headsets

PR Newswire

BEAVERTON, Ore., Nov. 6, 2013

BEAVERTON, Ore., Nov. 6, 2013 /PRNewswire/ -- Small-and medium-sized
businesses (SMB) now have two versatile and affordable AT&T Syn248^® phone
models to choose between, thanks to enhancements announced today by Advanced
American Telephones (AAT), which manufactures AT&T-branded telephones under a
license agreement with AT&T Intellectual Property. Upgrades include more
features for SMBs, including built-in DECT 6.0 technology, music on hold
capabilities and paging compatibility support. These additions build on the
simple do-it-yourself installation and intuitive web-based administration that
already make the Syn248 phone system a popular choice for business owners.

"In response to customers' feedback, we've expanded our basic Syn248 portfolio
by enhancing our basic deskset with new features and providing a second
higher-end option to deliver the functionality and user experiences small
businesses need," said Graham Williams, vice president of the SMB group at
Advanced American Telephones. "Not only is the system easy to set up and use,
but it offers the professional look and tools that inspire more confidence
from customers."

The Syn248 system components include the SB35010 Analog Gateway (MSRP $219), a
basic deskset and feature deskset. Together, the pieces integrate with the
existing SMB local area network (LAN) so there's no additional hardware or
extra cabling involved. Combining two gateways and 24 desksets expands the
system to its fullest, bringing scalability and comprehensive office
communications right out of the box.

The SB35025 Basic Deskset (MSRP $199) is the standard model that now includes
a music on hold source, an external paging source and built-in DECT 6.0
technology to pair a cordless accessory headset for hands-free convenience up
to 500 feet away. DECT 6.0 technology delivers the best sound quality and
range when using a wireless headset, while also ensuring other networks and
devices don't interfere or permit eavesdropping. The new paging functionality
allows the system to more effectively serve larger environments such as
warehouses and fitness centers by joining with an external overhead paging
system. With music on hold support businesses can connect an external music
source such as an MP3 player to improve the customer's on hold experience.

The SB35031 Feature Deskset (MSRP $249) adds more easy-to-use navigation and
on-screen call handling and context-sensitive help on a 5-inch LCD display
that almost doubles the size of the basic model. It's perfect for the busy
executive who values a higher-end look and straightforward call experience. It
also includes built-in DECT 6.0 technology for headset pairing; allowing users
to move throughout the office with confidence. The feature deskset can handle
up to 5 calls at the same time and boasts six quick dial keys for one-button
access to common calling features.

The Syn248 system remains an industry-leader; providing comprehensive features
at the lowest cost for small businesses. The independent installation process
means no ongoing support contracts or fees. With built-in features like an
auto attendant with day and night schedules and voicemail with 30 minutes of
recording time per deskset; small business owners avoid the hassles of
purchasing add-on components, licenses and software upgrades. Plus the phones
support Power over Ethernet (PoE) and have dual Ethernet ports so offices do
not need to rewire LAN or power outlets to accommodate the system. Other
helpful features include:

  oSophisticated call routing, including the ability to set up ring groups;
    ensuring no call goes unanswered and no support or sales opportunities are
  oCustom recording of on-hold messages and greetings for each department or
    time of day (e.g., before, during, after business hours).
  oThe ability to store up to 100 contacts on the system phonebook and 50
    contacts per station for efficient calling.

Syn248 is also backed by free customer service, free software upgrades and a
limited two-year warranty, including advanced replacements to reduce
interruptions of business operations.

For more information on the new Syn248 telephone system and the complete line
of AT&T SMB telephony products, please visit

Syn248 Product Specifications


  oSupport for 24 users out-of-the-box
  oUp to eight analog lines (four per SB35010 Analog Gateway)
  oBuilt-in DECT 6.0 technology with up to 500 feet of range*
  oMulti-line appearances
  oLarge backlit displays
  oEasy web-based administration
  oPower over Ethernet, with dual Ethernet ports on phone
  oBuilt-in voicemail, with 30 minutes recording time
  oBuilt-in auto attendant with custom recording of on-hold messages
  oDial-by-name (first or last) functionality and operator selectable day and
    night modes
  oThree-party call conferencing
  oDo-not-disturb functionality to avoid meeting interruptions
  oDeskset paging with paging zones
  oLimited two-year warranty
  oSB35025 Deskset: Music on Hold (MoH) support using an external source,
    paging output for external paging equipment
  oSB35031 Feature Deskset: extra-large 5" LCD screen, context-sensitive
    soft-key call handling, six quick-dial keys for one-touch calling.
  oAvailable at: select online retailers (for more information visit
  oList Price: SB35010 Analog Gateway is $219 MSRP, SB35025 Deskset is $199
    MSRP and SB35031 Feature Deskset is $249 MSRP

About Advanced American Telephones
Advanced American Telephones (AAT) designs, manufactures and distributes
AT&T-branded telephone products in the United States and Canada under a brand
license agreement with AT&T Intellectual Property II, L.P. AAT is owned by
VTech Holdings Ltd. VTech is a widely recognized leader in corded and cordless

*Open range test was performed by Wyle Laboratories, an independent commercial
test facility. 'Up to 500 feet' range refers to the maximum open field range.
Actual range may vary depending on intervening obstacles.

Syn248^® is a registered trademark of Advanced American Telephones.

© 2013 Advanced American Telephones. All rights reserved.

AT&T, the AT&T logo and all other AT&T-related marks shown herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies and
are used herein by permission. All other marks contained herein are the
property of their respective owners. This press release is not issued by AT&T
and AT&T and its affiliates assume no responsibility for the preparation,
content or use of this announcement.

SOURCE Advanced American Telephones

Contact: Ryan Smith, GolinHarris, 714-918-8231,
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