Millennial Media Completes Acquisition of Jumptap

  Millennial Media Completes Acquisition of Jumptap

  Combined company offers the largest and most complete suite of solutions,
enabling brands to connect to consumers in highly engaging and measurable ways

Business Wire

BALTIMORE -- November 6, 2013

Millennial Media (NYSE:MM), the independent leader in mobile advertising,
today announced it has completed its acquisition of Jumptap. The acquisition
further strengthens Millennial Media as it aims to redefine advertising using
mobile as the foundation.

With the completed acquisition, Millennial Media will integrate Jumptap’s
assets into the company’s existing technology platform, including cross-screen
targeting, comprehensive third-party data assets, and advanced real-time
bidding technology. Millennial Media’s enhanced position in the programmatic
market now includes one of the most mature mobile DSP bidders (at over 1.5
billion bids per day), and one of the world’s largest mobile exchanges, MMX.

“With the acquisition of Jumptap, we are excited to extend our
industry-leading mobile ad platform to better serve the needs of our brand and
performance advertisers and intensify our innovation on their behalf,” said
Paul Palmieri, Chairman and CEO, Millennial Media. “Jumptap’s assets are
incredibly complementary to what we have built at Millennial Media, and our
combined team will have the technology, products, and expertise to help define
what the future of digital advertising can be – which undeniably has its
foundation in mobile.”

Millennial Media’s strengths in brand advertising, supply side scale and
international business will be complemented by Jumptap’s strengths in
third-party data, cross-screen reach and programmatic buying. Jumptap has
partnerships with more than 20 third-party data providers, and the new
Millennial Media offering will have more than 480 million consumer profiles.

The acquisition strengthens the Millennial Media executive team and brings an
influx of sales, engineering, and technology talent. Frank Weishaupt, Bob
Hammond and Adam Soroca have all joined the Millennial Media senior executive
team.

Millennial Media will also acquire 62 issued patents and more than 50
additional patent applications owned by Jumptap covering fundamental aspects
of mobile advertising targeting.

Millennial Media will discuss the acquisition, along with its 2013 third
quarter financial results, on its quarterly conference call on Wednesday,
November 13, 2013, at 5:00 p.m. ET. Please note the new dial-in number for the
conference call as follows: 866-700-6293 (U.S.) or 617-213-8835
(international) using passcode 88255794. The conference call will also be
available via live webcast under the Investor Relations section of Millennial
Media’s website at http://investors.millennialmedia.com.

If you are unable to listen to the live conference call, a replay will be
available through November 20, 2013, and can be accessed by dialing
888-286-8010 (U.S.) or 617-801-6888 (international) using passcode 15389664.
An archived version of the webcast will also be available at
http://investors.millennialmedia.com.

About Millennial Media

Millennial Media is the leading independent audience platform in digital
advertising. The company’s mobile-first approach to audience targeting helps
brands connect to consumers in powerful ways and helps developers maximize
their revenue. Its robust cross-screen targeting capabilities, enabled by its
unique data asset and full technology stack, deliver meaningful results for
advertisers and developers.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and
uncertainties and are made pursuant to the Private Securities Litigation
Reform Act of 1995. These statements are subject to known and unknown risks,
uncertainties and assumptions, and if any such risks or uncertainties
materialize or if any of the assumptions prove incorrect, Millennial’s actual
results could differ materially from those expressed or implied by such
statements. These risks and uncertainties include but are not limited to the
ability to integrate the two businesses and the ability to realize the
expected benefits from the acquisition. Further information on these and other
factors is included in Millennial’s filings with the Securities and Exchange
Commission, including the Quarterly Report on Form 10-Q for the quarter ended
June 30, 2013, the definitive proxy statement related to the issuance of
Millennial shares in connection with the acquisition of Jumptap, and the
Quarterly Report on Form 10-Q that will be filed for the quarter ended
September 30, 2013. These documents are available on the ‘SEC Filings’ section
of the Investor Relations page of Millennial’s website at
http://investors.millennialmedia.com. All forward-looking statements are based
on information available to Millennial as of the date hereof, and Millennial
does not assume any obligation and does not intend to update any
forward-looking statements, except as required by law.

Contact:

Millennial Media, Inc.
Investor Relations
Joe Wilkinson, 443-681-6238
IR@millennialmedia.com
or
Media Relations
Matthew Lindberg, 203-682-8214
press@millennialmedia.com
 
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