Donuts Adds Seven Generic Top-Level Domains To The Internet, Signs 13 Registrars

    Donuts Adds Seven Generic Top-Level Domains To The Internet, Signs 13
                                  Registrars

  PR Newswire

  BELLEVUE, Washington, Nov. 6, 2013

-- Domain Name Expansion Now Well Under Way As Largest Applicant Moves
Actively Into Marketplace; "Sunrise" Period Approaching

BELLEVUE, Washington, Nov. 6, 2013 /PRNewswire/ -- Donuts Inc. , a registry
for new generic top-level domains (gTLDs), took major strides this week toward
broadening choices in the domain name system (DNS) and will introduce seven
gTLDs. Further, Donuts now has received signed Registry-Registrar Agreements
(RRAs) from some of the world's largest registrars, dramatically expanding
registration availability.

The Internet's addressing system is significantly widening choices beyond
current offerings, such as .COM. Donuts has applied for hundreds of these new
extensions—the initial set will be followed by weekly launches of other gTLDs.

The company said its "Sunrise" period for the first seven Donuts names—the
window during which trademark rights holders have exclusive access to
registrations—will begin November 26, and close January 24, 2014. Donuts will
forego a traditional land-rush and move directly to general availability to
all registrants on January 29, 2014. Donuts' gTLDs are available for
registration by anyone without restriction.

The first gTLDs opening for Sunrise are:

.BIKE.CLOTHING.GURU.HOLDINGS.PLUMBING.SINGLES.VENTURES

Leading Registrars Will Distribute Names

Donuts has signed registry-registrar agreements (RRAs) with some of the
world's most prestigious domain name registrars with worldwide reach, who will
make the names available during Sunrise and general availability. Signatories
include:

  *GoDaddy
  *1&1 Internet , part of United Internet (GR: UTDI)
  *Web.com (NASDAQ: WWWW)
  *Tucows (NYSE MARKET: TCX)
  *Host Europe Group
  *Key Systems
  *CSC Digital Brand Services
  *MarkMonitor , part of Thomson Reuters
  *NetNames , part of Net Benefit PLC (LSE: NBT)
  *Gandi
  *united-domains AG
  *Melbourne IT (ASX: MLB)
  *101domain .com

Donuts co-founder and Executive Vice President for Sales and Marketing Dan
Schindler said, "Having top-tier registrars such as these prepared to bring
our new gTLDs to their customers is a significant step forward for anyone
looking for better, more relevant identities for their products, services,
companies, and other interests."

GoDaddy Vice President Domains Rich Merdinger echoed Schindler. "Domain names
are 21st century real estate and, as a registry, Donuts has the broadest
selection of names about to hit the market," he said. "This is a historic time
for the Internet and this new era of domain names provides new opportunities
for anyone looking to get online. GoDaddy looks forward to helping small
businesses take advantage of this new online real estate."

Donuts has focused efforts as well on registrar services in Europe and
elsewhere. A critical new partner for that market with its clear European
Market leadership, its high profile in North America andwith its further
worldwide reach, is 1&1 Internet. "Donuts is coming tothe marketstrongly
with a large and varied set of gTLDs that will behighly relevant to our
customers in allowing them great new potential for capturing traffic and
developing their digital branding", saidRichard Stevenson, Head of PR at 1&1
Internet."Donuts'new gTLDs will be some of the very first availableand
comprise some of the most exciting options for website owners to consider."

Web.com, one of the largest of United States-based registrars, also applauded
the milestone. "We look forward to working with Donuts to ensure the
successful launch and promotion of its gTLDs to our small business customer
base," said Web.com Senior Vice President Bob Wiegand.

About Donuts Inc. Donuts is a domain name registry that is widening
competition and choice in Internet identities through hundreds of new
top-level domain name choices, securely operated in multiple languages and
character sets. Donuts is headquartered in Bellevue, Wash., with offices in
Southern California, Washington, D.C. and London. For more information, please
visit www.donuts.co .

Website: http://www.donuts.co
Contact: Mason Cole, Donuts Inc., mason@donuts.co, +1 503 407 2555 (cell)
 
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