Constant Contact Introduces Digital Coupons

  Constant Contact Introduces Digital Coupons

Along with local deals, small businesses now have the power to run the perfect
                 offer to accompany any promotional campaign

Business Wire

WALTHAM, Mass. -- November 5, 2013

Over 100 million US adults are forecasted to use digital coupons in 2014, and
92 percent of American consumers say local deals are here to stay. Constant
Contact^®, Inc.(NASDAQ: CTCT) now gives small businesses the power to offer
both with today’s launch of fully trackable and customizable digital coupons.
Complemented by deals from SaveLocal, the digital coupons launch presents
Constant Contact customers with the most robust and intelligent offers service
for small businesses on the market.

The combination of deals and digital coupons gives small businesses the
ability to offer the perfect type of discount mapped to their particular goals
and objectives from one central and integrated resource. Whether they are
looking for upfront sales with a deal (larger discounts requiring advanced
purchase) or a steadier stream of profit over time with a coupon
(traditionally smaller discounts which do not require advance purchase), small
businesses can tap into the increasing consumer demand for offers of all kinds
within their Constant Contact account.

“Offers have become an essential tool for small businesses looking to attract
and retain customers,” said Dave Wachtendonk, product manager, SaveLocal at
Constant Contact. “We recently found that small businesses find deals to be
the most effective tool to attract new customers, and coupons are a classic
and proven revenue-boosting technique. Managing them both from one place
ensures that small businesses can test to see what works for their brand and
track results for future campaigns.”

Like deals, the digital coupons will be fully trackable. Small businesses will
be able to see the number of claims, how and where they were shared, and when
claims are redeemed. Additionally, they can determine which claims came from
new customers and where new customers found the promotion. Contact information
for everyone who claims a coupon is added directly into the small business’s
Constant Contact account, opening up the opportunity to engage with coupon
users in the future.For the small businesses owner on the go, coupon tracking
will also be available via the SaveLocal mobile app.

“Two of the most important results from running coupon and deal campaigns are
revenue boosts and new potential for long-term customers,” said Wachtendonk.
“And full tracking capabilities means the difference between ‘spray and pray’
marketing tactics of the past and intelligent, targeted marketing. For
example, seeing whether Facebook or email drives more coupon redemptions gives
small businesses valuable insights into where they should focus future
marketing efforts.”

To learn more about Constant Contact’s offers-creation products, visit
SaveLocal here.

About Constant Contact®, Inc.

Constant Contact wrote the book on Engagement Marketing® – the new marketing
success formula that helps small organizations create and grow customer
relationships in today’s socially connected world. More than half a million
small businesses, nonprofits and associations worldwide use the company’s
online marketing tools to generate new customers, repeat business, and
referrals through email marketing, social media marketing, event marketing,
local deals, digital storefronts, and online surveys. Only Constant Contact
offers the proven combination of affordable tools and free KnowHow®, including
local seminars, personal coaching and award-winning product support. The
company further supports small organizations through its extensive network of
consultants/resellers, technology providers, franchises and national
associations.

Constant Contact and the Constant Contact Logo are registered trademarks of
Constant Contact, Inc. All Constant Contact product names and other brand
names mentioned herein are trademarks or registered trademarks of Constant
Contact, Inc. All other company and product names may be trademarks or service
marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act
of 1995, including but not limited to, statements regarding Constant Contact’s
launch of digital coupons. These forward-looking statements are made as of the
date they were first issued and were based on current expectations, estimates,
forecasts and projections as well as the beliefs and assumptions of
management. Words such as "expect," "anticipate," "should," "believe," "hope,"
"target," "project," "goals," "estimate," "potential," "predict," "may,"
"will," "might," "could," "intend," variations of these terms or the negative
of these terms and similar expressions are intended to identify these
forward-looking statements. Forward-looking statements are subject to a number
of risks and uncertainties, many of which involve factors or circumstances
that are beyond Constant Contact's control. Constant Contact's actual results
could differ materially from those stated or implied in forward-looking
statements due to a number of factors, including but not limited to, the
company's ability to attract new customers and retain existing customers, the
company's dependence on the market for email marketing services for small
organizations, adverse economic conditions in general and adverse economic
conditions specifically affecting the markets in which the company operates,
the company's ability to successfully develop and introduce new products and
add-ons or enhancements to existing products, including digital coupons,
adverse regulatory or legal developments, the company's ability to continue to
promote and maintain its brand in a cost-effective manner, changes in the
competitive environment, the company's ability to compete effectively, the
company's ability to attract and retain key personnel, the company's ability
to protect its intellectual property and other proprietary rights, and other
risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q
filed with the Securities and Exchange Commission as well as other documents
that may be filed by the company from time to time with the Securities and
Exchange Commission. Past performance is not necessarily indicative of future
results. The forward-looking statements included in this press release
represent Constant Contact's views as of the date of this press release. The
company anticipates that subsequent events and developments will cause its
views to change. Constant Contact undertakes no intention or obligation to
update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise. These forward-looking statements
should not be relied upon as representing Constant Contact's views as of any
date subsequent to the date of this press release.

(CTCT-F)

Contact:

Media Contact:
Constant Contact
Erika Tower, 781-482-7039
pr@constantcontact.com
or
Investor Contact:
Constant Contact
Jeremiah Sisitsky, 339-222-5740
ir@constantcontact.com
 
Press spacebar to pause and continue. Press esc to stop.