Work Your Body, Rock Your World With 'Zumba(R) Fitness World Party,' Available
Now on Kinect for Xbox 360, Wii U and Wii
Xbox One Version to Release November 22nd
EDISON, NJ -- (Marketwired) -- 11/05/13 -- Majesco Entertainment
Company (NASDAQ: COOL), publisher of the Zumba(R) Fitness video game
franchise that has sold more than nine million copies worldwide,
announced today the release of Zumba(R) Fitness World Party on Kinect
for Xbox 360, Wii(TM) U and Wii(TM). The game will also be available
November 22nd as part of the day-one launch lineup for Xbox One, the
all-in-one games and entertainment system from Microsoft.
"Bringing World Party to market is a tremendous achievement for our
team," said Jesse Sutton, Chief Executive Officer, Majesco
Entertainment. "We are incredibly proud of the new visual style,
engaging global content and depth of play that this experience
offers. What's more, World Party is more than just a fun interactive
game; it's a tool that will help players reach their personal fitness
goals, complete with a robust video reward system that keeps them
motivated along the way."
To complement the launch, Majesco Entertainment revealed the Zumba(R)
Fitness World Party television spot airing this month (click to watch
or download), and noted that playable demos for Kinect for Xbox 360
and Xbox One will be available for download soon from the Xbox Live
online entertainment network from Microsoft. Fans will also benefit
from new items in the Zumba(R) wear Avatar Collection now available
on Xbox Live.
Zumba(R) Fitness World Party invites you to escape on a global
fitness journey to exotic locations including Hawaii, Brazil and
India -- set to 40+ new high-energy routines and more than 30
international dance styles. Players can immerse themselves in an
exhilarating at-home workout packed with fitness features to maximize
results, while jamming out to a world-class soundtrack highlighted by
Lady Gaga, Pitbull, Marc Anthony, Daddy Yankee and Zumba originals.
Additional new features include the World Tour mode and an incredible
visual presentation that parallels a real-life experience on location
alongside Zumba's celebrity instructors.
"World Party unites the player with the global community of dance
through an interactive journey that delivers explosive physical and
emotional benefits," said Joan Blackwood, Chief Marketing Officer,
Zumba Fitness. "We have created a game that explores different dance
cultures from around the world for a truly remarkable Zumba
experience for fans everywhere."
Developed by Zoe Mode, Zumba(R) Fitness World Party is rated E for
Everyone and is available now on Kinect for Xbox 360 and Wii(TM) at
$39.99 SRP, and Wii(TM) U at $49.99 SRP. The Xbox One version will
release on November 22nd at $49.99 SRP. To watch the launch trailer
and find out more, please visit the official site at
zumbafitnessgame.com. Press assets are available for download here.
ABOUT MAJESCO ENTERTAINMENT COMPANY
Majesco Entertainment Company is
a provider of video games for the mass market. Building on more than
20 years of operating history, the company is focused on developing
and publishing a wide range of casual and family oriented video games
on all leading console and handheld platforms as well as mobile
devices. Product highlights include Zumba(R) Fitness and Cooking
Mama(TM). Majesco is headquartered in Edison, NJ, and the company's
shares are traded on the Nasdaq Stock Market under the symbol: COOL.
More info can be found online at majescoent.com or on Twitter at
ABOUT ZUMBA(R) FITNESS, LLC
Zumba Fitness is a global lifestyle
brand that fuses fitness, entertainment and culture into an
exhilarating dance-party workout. Known as the ultimate
"fitness-party", Zumba(R) classes blend upbeat world rhythms with
easy-to-follow choreography, for an effective, total-body workout.
Founded in 2001, the company is the largest branded fitness program
in the world -- reporting more than 15 million weekly participants,
in over 200,000 locations across more than 180 countries. In addition
to its original Zumba(R) program, the company also offers a variety
of specialty classes, including: Zumba(R) Step; Zumba Gold(R) (active
older adults); Aqua Zumba(R); Zumba(R) Kids/Zumba(R) Kids Jr. (ages
4-11); and Zumbini(TM) (ages 0-3). The Zumba(R) fitness lifestyle is
rounded out by the company's many consumer product offerings,
including DVD sets, music collections, multi-seasonal apparel and
footwear, video games and Fitness-Concert(TM) events. For more
information about Zumba Fitness programs and products, or to find a
live class, visit zumba.com. Find us on Facebook, Twitter.
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