High Abandonment Rate for Mobile Shopping Carts is Attributed to Slow Load Times, According to Radware: Warning to Retailers

High Abandonment Rate for Mobile Shopping Carts is Attributed to Slow Load
Times, According to Radware: Warning to Retailers Depending on Cyber Monday

Annual Study Reveals Increasingly Savvy Mobile Shoppers Expect Mobile Sites to
Load in 4 Seconds or Less, With Slow Load Times Critically Impacting Business

MAHWAH, N.J., Nov. 5, 2013 (GLOBE NEWSWIRE) -- To help online retailers better
prepare for Cyber Monday 2013, Radware^® (Nasdaq:RDWR), a leading provider of
application delivery and application security solutions for virtual and cloud
data centers, today released its annual "2013 State of the Union: Mobile
Ecommerce Performance." The comprehensive report reveals mobile users are
unhappy with mobile site performance status quo and are increasingly demanding
on mobile experience expectations. By the end of 2013, mCommerce is expected
to generate 16% of all online sales, an increase of 68% from 2012. Yet despite
the promise of mobile, the majority of online retailers are failing to meet
users' demand for pages that load in 4 seconds or less.

While mobile sales are on the rise, they still fall far short of their
potential," says Tammy Everts, web performance evangelist, Radware. "More than
half of all time spent with online retail sites occur on a mobile device, and
we're investigating why there is such a massive gap between how much time
consumers spend on mobile retail versus how much money they spend on mobile
retail. Slow pages are the number one user complaint around mobile sites,
ranking even higher than site crashes. Our findings are a wake-up call for
online retailers to closely examine mobile web performance and optimize in
anticipation of the holiday shopping season."

Radware's "Mobile Ecommerce Performance" study measured and tracked the
performance of the top 100 U.S. retail websites (as ranked by Alexa.com) –
both the full and mobile versions – across several popular mobile devices.
Conducted over a over a four-week period, the study subjected the home page of
each site to a series of page speed tests over 4G and Wifi networks, and
calculated the median results for metrics such as load time and number of

Key findings from the "2013 State of the Union: Mobile Ecommerce Performance"

1.The median page loads in 7.84 seconds (full site) – Only 2 out of 100
    sites loaded in less than 4 seconds, while 20 sites took 10+ seconds to
2.The median mobile site took 4.33 seconds to load – While this was 44%
    faster than the full site, it falls somewhat short of mobile users' stated
    load time threshold of 4 seconds.
3.Mobile sites are on the rise, but 1 in 5 don't allow visitors to access
    the full site – 80% of companies have a mobile-specific site, up from 76%
    in 2012. Of these mobile sites, 79% offer a link that allows users to view
    the full site, while 21% do not offer full site access.
4.Even tablet-using shoppers get sent to the mobile site – Most sites serve
    the full site to the iPad, and the few don't offer a link to the full
    site. However, almost one-third of sites serve the mobile site to the
    Android tablet, and 3% do not allow Android tablet shoppers to access the
    full site at all.
5.Android smartphones outperformed iOS* – Performance varied widely among
    smartphones. Median load times across the five devices tested ranged from
    3.06 seconds for the Samsung Galaxy Note to 11.35 seconds for the iPhone
6.The Android tablet outperformed the iPad* – The Samsung Galaxy Tab 2
    served pages 33% faster over Wifi than the iPad 2. This finding was
    consistent across most of the sites tested.

(*Note: Indicates website performance and not actual device performance)

"The mobile web is a difficult environment for retailers to navigate," says
Everts. "Building web pages that perform well across all devices, browsers and
connection types remains a significant challenge for site owners, and serving
an ideal experience to all visitors is difficult. Fortunately, there are tools
available that accelerate and optimize web performance, as well as automate
the implementation of advanced performance best practices across multiple
platforms. Site owners should consider web performance solutions that offer
acceleration gains and accelerates performance for both fixed and mobile

In Radware's "2013 State of the Union: Mobile Ecommerce Performance," mobile
devices were tested over a 4G connection using their native browsers. Devices
tested include: iPhone 4, iPhone 4s, Samsung Galaxy Nexus, Samsung Galaxy S3
and Samsung Galaxy Note 2. The iPad 2, iPad 3 and Samsung Galaxy Tab 2 were
tested over a Wifi connection using their native browsers.

For recommendations on best practices that site owners should consider when
developing sites for today's multi-screen universe, and/or to access the
complete version of "2013 State of the Union: Mobile Ecommerce Performance,"
visit: http://www.radware.com/mobile-sotu2013/

An infographic illustrating the report's key findings can be accessed here:

About Radware

Radware (Nasdaq:RDWR), is a global leader of application delivery and
application security solutions for virtual and cloud data centers. Its
award-winning solutions portfolio delivers full resilience for
business-critical applications, maximum IT efficiency, and complete business

Radware's solutions empower more than 10,000 enterprise and carrier customers
worldwide to adapt to market challenges quickly, maintain business continuity
and achieve maximum productivity while keeping costs down. For more
information, please visit www.radware.com.

Radware encourages you to join our community and follow us on; LinkedIn,
Radware Blog, Twitter, YouTube and the Radware Connect app for iPhone^®.

©2013 Radware, Ltd. All rights reserved. Radware and all other Radware product
and service names are registered trademarks or trademarks of Radware in the
U.S. and other countries. All other trademarks and names are property of their
respective owners.

This press release may contain statements concerning Radware's future
prospects that are "forward-looking statements" under the Private Securities
Litigation Reform Act of 1995. Statements preceded by, followed by, or that
otherwise include the words "believes", "expects", "anticipates", "intends",
"estimates", "plans", and similar expressions or future or conditional verbs
such as "will", "should", "would", "may" and "could" are generally
forward-looking in nature and not historical facts. These statements are based
on current expectations and projections that involve a number of risks and
uncertainties. There can be no assurance that future results will be
achieved, and actual results could differ materially from forecasts and
estimates. These risks and uncertainties, as well as others, are discussed in
greater detail in Radware's Annual Report on Form 20-F and Radware's other
filings with the Securities and Exchange Commission. Forward-looking
statements speak only as of the date on which they are made and Radware
undertakes no commitment to revise or update any forward-looking statement in
order to reflect events or circumstances after the date any such statement is
made. Radware's public filings are available from the Securities and Exchange
Commission's website at www.sec.gov or may be obtained on Radware's website at

CONTACT: Corporate Media Relations:
         Brian T. Gallagher
         (201) 785-3206 (office)
         (201) 574-3840 (cell)

Radware Logo
Press spacebar to pause and continue. Press esc to stop.