Rentrak Signs Four TV Stations In Corpus Christi, Texas With The Addition Of
PORTLAND, Ore., Nov. 5, 2013
PORTLAND, Ore., Nov. 5, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in precisely measuring movies and TV everywhere, today announced a
multi-year local TV ratings contract with Cordillera Communications for its
four stations in Corpus Christi, which include KRIS (NBC), KRIS 2 (CW), KAJA
(Telemundo-TV) and KDF (Independent).
The new agreement makes Corpus Christi the 12^th client market in Texas to
adopt Rentrak's TV ratings currency, joining subscribers in Dallas, Houston,
San Antonio, Austin, Tyler, Beaumont, Lubbock, Odessa, Abilene, Victoria and
"Rentrak's advanced demographic ratings available every day of the year give
our stations a significant competitive advantage in this dynamic marketplace,"
said Greg McAlister, president and general manager of KRIS Communications.
"Our advertising partners will be the clear winners as we share more accurate,
precise and timely viewing measurement. Real viewership data, from thousands
of Corpus Christi homes measured 24/7/365, is a giant leap from the outdated
diary system. The diaries just don't deliver what Rentrak provides. We are
putting a full-court press on our competition and Rentrak is an incredible
strategic weapon to help make smart and impactful news, programming and
"We are excited to be working together with Cordillera Communications," said
Steve Walsh, executive vice president of local television at Rentrak. "They
are helping lead the Corpus Christi market into a new era of audience
measurement. Our local market station and agency momentum continues in the
great state of Texas, as it does across the entire country."
Rentrak's television ratings service is the only fully-integrated system of
detailed satellite, telco and cable TV viewing information from more than 25
million TVs nationwide including granular information for TV programming in
all 210 local markets. More than 235 stations currently subscribe to
Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced Demographics, only Rentrak
is the census currency for VOD and movies.Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
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