ING DIRECT to change its name to Tangerine

New name and visual identity to officially launch in spring 2014 
TORONTO, Nov. 5, 2013 /CNW/ - ING DIRECT announced today that, effective 
spring 2014, it will operate under the new name Tangerine. The Bank also 
revealed its new visual identity at a unique unveiling event held today at the 
Toronto Centre for the Arts for employees, partners and media, and via live 
stream for clients. 
"Tangerine and the new visual identity exemplify everything ING DIRECT has 
represented since its start in Canada in 1997, specifically its continued 
focus on being an innovative and progressive alternative for Canadians who 
embrace forward banking and banking in a direct way," said Peter Aceto, 
President and CEO, ING DIRECT. "We're very excited about the new name because 
it reflects everything our clients love about us and what everyday banking can 
be: simple, flexible, accessible, progressive and innovative." 
When Tangerine launches next spring, clients and all Canadians will continue 
to experience all they have come to love about ING DIRECT: legendary customer 
service, leading savings products and a no-fee daily chequing account. Over 
the next several years the Bank plans to develop new products and services to 
further its mission to simplify everyday banking. 
Tangerine is the result of the culmination of a 12 month process whereby ING 
DIRECT consulted with more than 10,000 Canadians, employees and clients, 
through qualitative and quantitative research. The process was focused on a 
fundamental need to stay true to ING DIRECT's simple, progressive and 
transparent approach to banking, while also reinforcing to clients and 
employees a continued focus on innovation. 
"This marks a very exciting milestone for the ING DIRECT team as they embark 
on readying Tangerine for its formal rollout in spring 2014," said Anatol von 
Hahn, Scotiabank's Group Head, Canadian Banking. "Tangerine is a bold name for 
a bold business, and we look forward to supporting Tangerine as they grow and 
offer innovative solutions for customers." 
ING DIRECT was acquired as a wholly-owned subsidiary of Scotiabank in 2012, 
and is required to change its name and visual identity in 2014. Although ING 
DIRECT will continue to operate under its current name in the interim, the 
public is encouraged to visit to watch a behind-the-scenes 
video of The Making of Tangerine, as well as other information related to the 
ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly 
owned subsidiary of Scotiabank. INGDIRECT is Canada's leading direct bank 
with over 1.8 million Clients and close to $40 billion in total assets. 
INGDIRECT is a bright way forward in everyday banking for Canadians, 
offering value added, simple products such as high interest savings accounts, 
including TFSAs, GICs and RSPs with no fees or service charges, mutual funds, 
low rates on mortgages and a no-fee, daily chequing account that actually pays 
interest. INGDIRECT has been operating in Canada since 1997, and has paid 
more than $6 billion in interest to Clients. INGDIRECT is open for banking 
24 hours a day, 7 days a week, at, on mobile devices at or by calling 1-800INGDIRECT (1-800-464-3473).

Lisa Naccarato ING DIRECT 416-885-0348 
Michelle Henderson Scotiabank 416-402-2178 
Daina Astwood-George APEX Public Relations 416-934-2104 
Video with caption: "Video: The Story of Tangerine.". Video available at:
Image with caption: "Tangerine (CNW Group/ING DIRECT)". Image available at: 
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ST: Ontario
-0- Nov/05/2013 19:14 GMT
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