Social Business Book TRANSFORM Debuts on New York Times Best Seller List
New Book by Jive's Christopher Morace Enters Top Ten in Coveted List
PALO ALTO, Calif., Nov. 5, 2013 (GLOBE NEWSWIRE) -- Only two weeks after its
initial launch,TRANSFORM: How Leading Companies Are Winning with Disruptive
Social Technology (McGraw-Hill Professional; October 15; Hardcover & eBook
formats: $30) has been named to the New York Times Best Seller
List.Co-authored by Jive Software's (Nasdaq:JIVE) chief strategy officer
Christopher Morace and Sara Gaviser Leslie, TRANSFORM focuses on the
collaboration and communication best practices that help companies build
winning business strategies in today's ever competitive environment.
TRANSFORM, which hit the New York Times Advice, How-To & Miscellaneous
bestseller list , demonstrates the growing demand for social business as this
technology moves into the mainstream.Morace, who brings years of first-hand
experience in blending social technology and business strategy, provides
structured guidance and outlines the steps companies and business leaders can
and must take in order to compete.
"The question is not if companies will embrace social technology but
when.There is a growing thirst for knowledge in this arena as business
leaders look to increase productivity and realize greater business value for
the most important assets – their employees," said Morace."But that is only
half the equation.The way a company implements these technologies and enacts
behavioral changes ultimately determines their success rate and if they can
remain competitive.I wrote this book to provide companies and their
leadership teams with the tools needed to do just that."
TRANSFORM is packed with firsthand accounts of companies that have taken these
very steps to drive positive change, increase profits, and experience
measurable growth. Morace provides an inside look at how Chubb Insurance,
McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and
others have applied these methods. He also offers valuable commentary from
industry professionals such as Marc Andreessen and academics from Stanford's
Graduate School of Business and Dartmouth's Tuck School of Business.
"We are delighted that TRANSFORM is a national bestseller and we congratulate
Christopher Morace on this achievement," said Mary Glenn, associate publisher
of Business at McGraw-Hill Professional."Christopher's insights on how social
technology is changing the way businesses operate and how successful companies
are leveraging it is vital information for business leaders."
ABOUT THE AUTHOR:
Christopher Morace is the chief strategy officer for Jive Software, where he
built one of the first social platforms specifically tailored to the needs of
large enterprises. Hundreds of leading brands, including SAP, T-Mobile, Avon,
Genentech, and World Bank, now use Jive. Under Morace's leadership, the top
two industry analyst firms have recognized Jive as a leader in the social
business category for five straight years.
ABOUT JIVE SOFTWARE:
Jive (JIVE) is the communication and collaboration platform for modern, mobile
business. Recognized as a leader in social business by the industry's top
analyst firms, Jive's cloud-based platform connects employees, customers and
partners – transforming the way work gets done and unleashing productivity,
creativity and innovation for millions of people inthe world's largest
businesses. More information can be found atwww.jivesoftware.comor the Jive
CONTACT: Lydia Rinaldi
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