MAZDA CONCEPTS BLEND HERITAGE WITH CONTEMPORARY, COUTURE DESIGNS AT 2013 SEMA SHOW

MAZDA CONCEPTS BLEND HERITAGE WITH CONTEMPORARY, COUTURE DESIGNS AT 2013 SEMA
                                     SHOW

- All-New 2014 Mazda3 Accessory Aero Kit Also Makes Global Debut -

PR Newswire

LAS VEGAS, Nov. 5, 2013

LAS VEGAS, Nov. 5, 2013 /PRNewswire/ --Motorsports and Mazda are so
synonymous one seemingly cannot live without the other, less yin-and-yang and
more peas-and-carrots. And while the brand may never disconnect from its
Zoom-Zoom roots (nor want to), competitive aggression on the race track need
not translate into gritty, abrasive design. There can be finesse in fire,
beauty in brawn. This was the inspiration behind the latest concepts from
Mazda North American Operations' (MNAO) Irvine, Calif.-based design team. The
four vehicles made their official debuts today at the annual Specialty
Equipment Market Association (SEMA) Show. All-new 2014 Mazda3 and Mazda6
vehicles were utilized to showcase distinctively fresh designs paying homage
to the brand's racing heritage and awakened design direction.

"It's no secret Mazda is going through a design evolution," said Derek
Jenkins, design director, MNAO. "With bolder lines and stronger character
features stemming from the 'KODO – Soul of Motion' design language, Mazda's
inherent driving dynamics are becoming more and more visually clear. Instead
of only being a behind-the-wheel experience, the Zoom-Zoom genetic code is
further being embraced, not buried, through increasingly expressive vehicle
design."

Club Sport Concepts
Both a Mazda3 and Mazda6 were given "Club Sport" treatments, a
motorsports-inspired motif of neutral grays, blacks and reds represented in
not-so-subtle angular lines reminiscent of a car speeding past your line of
sight. Featuring a Mazda Design-exclusive Composite Grey finish and Brilliant
Black rooftop, the Club Sport 6 Concept is outfitted with a 14.0:1
low-compression SKYACTIV-D 2.2-liter clean diesel engine. Although this
vehicle features a European-specification engine with an output of 129 kW at
4,500 rpm and 420 nM of torque at 2,000 rpm, the North American clean diesel
will be available in late spring of next year. The SKYACTIV-D 2.2L engine was
most recently seen on U.S. shores during the final season of the GRAND-AM
Rolex GX Series, where the rookie Mazda6 took the checkered flag nine straight
times and finished the year with manufacturers and rookie-of-the-year driver's
championship honors.

The exterior surface is painted with custom Club Sport graphics, featuring
varying line frequency and width to create a sense of movement. A Mazda
Design custom accessory aero kit was installed, which features front, rear and
side diffusers as well as a rear spoiler – all in a contrasting Brilliant
Black gloss. The Club Sport 6 sits on Rays 57 Motorsport G07FXX 20-inch Black
and Machining-colored 10-spoke wheels wrapped in sticky Yokohama S.drive®
245/35R20 tires. Suspension is courtesy of an H&R spring kit while custom
Brembo two-piece, six-piston 380x32 drilled brake rotors and a Racing Beat
exhaust add the final sporty touches.

The Club Sport 3 Concept features many similarities with its Mazda6 big
brother but with a few extra robust features. With a Mazda Design-exclusive
Slate White exterior finish, this five-door is furnished with a more ambitious
Club Sport paint scheme. Metallic Silver lines trace along the arches of the
wheels, the base of the side skirts and the contours of the doors and
C-pillars. Glossy Light Gray and matte Black Mica mimic some of these
patterns but with louder, wider direction. Vibrant Red vinyl follows along
with thin lines, providing contrasting texture and dynamic flow. The only
other non-painted surfaces are the dramatic alpha and numeric Black vinyl
call-outs of the fuel door, tire size and SKYACTIV®[1] TECHNOLOGY pronounced
across the hood.

Like the Club Sport 6, the Mazda3 variant features a Mazda Design-developed
accessory aero kit which adds the body color-contrasting Brilliant Black
front, rear and side diffusers along with a new rear spoiler style. Designed
in North America, this aero kit will be made available for all 2014 Mazda3
vehicles sold worldwide. Pricing will be announced closer to its on-sale
date.

Equipped with a SKYACTIV-G 2.5-liter gasoline engine, the Club Sport 3
features a modified SKYACTIV-Drive six-speed manual transmission derived from
Mazda's CX-5 compact SUV. Using a short 4.7:1 final drive ratio, the gearing
is 20 percent shorter than in a SKYACTIV-G 2.0-liter-equipped Mazda3. The
Club Sport 3 also utilizes a Wavetrac® helical limited-slip differential for
additional torque. Added performance features include a CUSCO coilover kit, a
Racing Beat performance exhaust and Brembo two-piece, six-piston 380x32
drilled brake rotors. Rays 57 Motorsport G07FXX 20-inch Black and
Machining-colored 10-spoke wheels are packaged with Bridgestone Potenza™ RE-11
235/35R19 road-gripping performance tires.

Not to be outdone, the Club Sport 3's interior offers its own "pop" with Red
aniline leather throughout – seat trim, door panel inserts, center console, IP
decor and a steering wheel stripe. Premium Black leather is reserved for the
steering wheel, arm rest, emergency brake and shifter boot. The front seats
feature perforated leather within the seat bolsters with a diffusing line
pattern in the seat back creating a "3," identical to the Metallic Silver
numeral painted onto the vehicle's driver's side door. Stitching patterns
also spared no expense with trapezoidal Momo-inspired contrast-Red stitching
on the steering wheel and double-stitched tonal deck seams on the doors, seats
and IP. The steering wheel features a single Red aniline leather strip at the
minimalist but top-of-mind high-noon position.

Vector 3 Concept
Shifting gears from fast to fashion, the Vector 3 Concept offers a different
take on controlled aggression. First on the exterior, the base color is Soul
Red, a stock Mazda hue as sultry and intense as the certain little black dress
that takes your breath away. Derived from Soul Red is a Mazda Design custom
blend of Deep Crimson in varying shades of depth to highlight the "fractured
line" treatment of the paint finish's vector pattern. Following the form in
which reflections bounce off the vehicle's KODO design facets, the vector
shapes of variable length and width are identical on other side of the concept
car. Although a pattern inspired from the runways of the fashion elite, the
Vector 3 hones its attitude from the world of active lifestyle and performance
wear. Fitting like a stylish pair of cross-trainers, the Vector 3 offers
little fuss but commands plenty of attention.

A set of Rays Volk Racing Original G25 19-inch wheels are encased in
road-hugging Yokohama S.drive® 225/40R19 performance tires. Other performance
features include an H&R spring kit and Brembo two-piece custom four-piston
365x29 drilled rotors.

Ceramic 6 Concept
Continuing on the theme of uncompromised performance draped with
unconventional yet beautiful design enters the Ceramic 6 Concept. While
similar to the Vector 3 in that its design pattern is identical on either
side, this also is where the likeness ends. And where the Club Sport concept
vehicles emphasized their racing heritage, the Ceramic 6 focuses on racing
patterns.

The Ceramic 6's exterior finish is an eponymous Ceramic White littered with
Taupe Silver accent stripes. Such as the linear frequency patterns found on
the likes of couture dresses and flowing fabrics, Ceramic 6's garb radiates a
presence of serenity and pureness. Using a base metallic followed by a satin
quality clear paint, the vehicle's matte white finish was achieved.

Matching its accent lines Ceramic 6 rides on Rays Volk Racing Original G25
10-spoke, 20-inch wheels finished in Taupe Silver. Performance accessories
include an H&R spring kit, a Racing Beat custom dual-exhaust and custom Brembo
two-piece, six-piston 380x32 drilled rotors.

The interior resembles something out of a Milan fashion studio with premium
soft leathers, intricate stitching and overlapping weave patterns. Easily an
outfit that can be presented on the runway, the Ceramic 6 further distances
itself from the Club Sport 6. Where the Club Sport represented motorsports
and historical drives, the Ceramic 6 is reminiscent of Rodeo Drive. Yet as
dissimilar in design as the two mid-size sedans are, no one can deny that they
remain genetic twins – built to perform and handle roads with prowess,
regardless the exterior's cloak.

Featuring supple full-grain leather all around, the White presents a canvas
clean in appearance that boldly complements the dark interior features such as
the premium Black leather of the steering wheel, arm rests, emergency brake
and center console. Accented metallic details provide a warm transition
between the tones. Wrapped in Black leather, the steering wheel displays
Light White Momo-style stitching and finished with a matching leather strip at
the high-noon position.

Comprising the front and rear seat inserts are interwoven light and dark White
leather while hand-sewn Burgundy stitching further highlights the dynamic
contrasting design. Light White leather inserts featuring the same hand-sewn
Burgundy stitching pattern adorn the doors and is featured along the
instrument panel decor in the same fashion.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
www.mazdausamedia.com.

[1] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC). 

SOURCE Mazda North American Operations

Website: http://www.mazdausamedia.com
Contact: Beverly Braga, Mazda North American Operations, (949) 727-6751, or
Eric Booth, Mazda North American Operations, (949) 727-6144
 
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