ING DIRECT to change its name to Tangerine
TORONTO, Nov. 5, 2013
New name and visual identity to officially launch in spring 2014
TORONTO, Nov. 5, 2013 /PRNewswire/ - ING DIRECT announced today that,
effective spring 2014, it will operate under the new name Tangerine. The Bank
also revealed its new visual identity at a unique unveiling event held today
at the Toronto Centre for the Arts for employees, partners and media, and via
live stream for clients.
"Tangerine and the new visual identity exemplify everything ING DIRECT has
represented since its start in Canada in 1997, specifically its continued
focus on being an innovative and progressive alternative for Canadians who
embrace forward banking and banking in a direct way," said Peter Aceto,
President and CEO, ING DIRECT. "We're very excited about the new name because
it reflects everything our clients love about us and what everyday banking can
be: simple, flexible, accessible, progressive and innovative."
When Tangerine launches next spring, clients and all Canadians will continue
to experience all they have come to love about ING DIRECT: legendary customer
service, leading savings products and a no-fee daily chequing account. Over
the next several years the Bank plans to develop new products and services to
further its mission to simplify everyday banking.
Tangerine is the result of the culmination of a 12 month process whereby ING
DIRECT consulted with more than 10,000 Canadians, employees and clients,
through qualitative and quantitative research. The process was focused on a
fundamental need to stay true to ING DIRECT's simple, progressive and
transparent approach to banking, while also reinforcing to clients and
employees a continued focus on innovation.
"This marks a very exciting milestone for the ING DIRECT team as they embark
on readying Tangerine for its formal rollout in spring 2014," said Anatol von
Hahn, Scotiabank's Group Head, Canadian Banking. "Tangerine is a bold name
for a bold business, and we look forward to supporting Tangerine as they grow
and offer innovative solutions for customers."
ING DIRECT was acquired as a wholly-owned subsidiary of Scotiabank in 2012,
and is required to change its name and visual identity in 2014. Although ING
DIRECT will continue to operate under its current name in the interim, the
public is encouraged to visit www.tangerine.ca to watch a behind-the-scenes
video of The Making of Tangerine, as well as other information related to the
About ING DIRECT
ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly
owned subsidiary of Scotiabank. INGDIRECT is Canada's leading direct bank
with over 1.8 million Clients and close to $40 billion in total assets.
INGDIRECT is a bright way forward in everyday banking for Canadians, offering
value added, simple products such as high interest savings accounts, including
TFSAs, GICs and RSPs with no fees or service charges, mutual funds, low rates
on mortgages and a no-fee, daily chequing account that actually pays interest.
INGDIRECT has been operating in Canada since 1997, and has paid more than $6
billion in interest to Clients. INGDIRECT is open for banking 24 hours a day,
7 days a week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by
calling 1-800INGDIRECT (1-800-464-3473).
SOURCE ING DIRECT
Video with caption: "Video: The Story of Tangerine.". Video available at:
Image with caption: "Tangerine (CNW Group/ING DIRECT)". Image available at:
APEX Public Relations
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