Hanes And Tedy Bruschi Unveil America's Toughest Football Fans And Embark On A Mission To Soften Up Fans Everywhere With Hanes

Hanes And Tedy Bruschi Unveil America's Toughest Football Fans And Embark On A
    Mission To Soften Up Fans Everywhere With Hanes ComfortBlend T-Shirts

Bruschi and Hanes Team Up to Give Away Hanes ComfortBlend T-Shirts to Tough
Football Fans Who Tweet @Hanes and #AmericasToughest

PR Newswire

WINSTON-SALEM, N.C., Nov. 5, 2013

WINSTON-SALEM, N.C., Nov. 5, 2013 /PRNewswire/ -- Hanes, America's No. 1
Apparel Brand¹, scoured the country for the toughest football fans and the
results are in. Oakland has the toughest, most intimidating fans, followed by
Green Bay and Philadelphia, according to a recent survey commissioned by Hanes
and conducted by Harris Interactive^®. In an effort to reward tough fans
everywhere who have a soft spot for their favorite teams, football analyst and
former player Tedy Bruschi and Hanes are teaming up to give away thousands of
Hanes ComfortBlend t-shirts, the brand's softest ever, online to those who
tweet @Hanes with #AmericasToughest and say why they think their city is the
toughest during this 14-week program.

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"Being a professional football player for 13 years, I've seen my share of
tough fans in many different cities," said Bruschi. "And, we all know a tough
guy who could use some softening up in his life. Hanes and I are going to have
some fun this season and soften up these fans with Hanes ComfortBlend

America's Toughest Football Fans
After surveying more than 6,000 professional football fans online in early
October, the results include the following top 10 cities:

  1 Oakland      6  Dallas
  2 Green Bay    7  New York
  3 Philadelphia 8  New England
  4 Pittsburgh   9  New Orleans
  5 Chicago      10 Cleveland

Disagree with the list? Let the debate begin on #AmericasToughest with @Hanes
and for a chance to receive Hanes ComfortBlend t-shirts! 

What Defines a Tough Fan?
Fans agreed that tough fans can be characterized with five traits:

  oRespects the tailgate

       oMore than four in five professional football fans (84 percent) agree
         that the toughest fans tailgate in the parking lot hours before AND
         after home games
       oSan Diego and Kansas City fans are the most likely to link tough fans
         and tailgating

  oTakes to the stands in the coldest of weather conditions

       oAlmost all (93 percent) professional football fans agree that the
         toughest fans head to the stadium even in some of the worst weather
         conditions to support their teams
       oSeven of the 10 cities with the toughest football fans can be found
         in cold climates

  oHas undying loyalty

       oAlmost all (97 percent) professional football fans agree that the
         most loyal of fans continue to stand by their team even after a
         losing season
       oThree in five professional football fans (62 percent) consider
         themselves die-hard fans of their favorite teams

  oIs willing to travel the distance to away games

       oMore than four in five professional football fans (82 percent) agree
         that the toughest fans hit the road to support their teams at away
       oSan Diego, Carolina and Tampa Bay fans are more likely to agree that
         away game support is linked to tough football fan status

  oHolds nothing back

       oFour in five professional football fans (79 percent) agree that the
         toughest fans open up their wallets to buy team merchandise and
         tickets regardless of the economic conditions

What's the Most Interesting Result?
Surprisingly, city rivalries did not play a role in the voting. Many fans
picked the rival of their city as the toughest:

  oSan Francisco picked Oakland as the toughest
  oMinnesota picked Green Bay as the toughest
  oWashington picked Philadelphia as the toughest
  oNew Orleans had the highest percentage of fans (34 percent) that identify
    themselves as die-hard.
  oBoth Philadelphia and Pittsburgh are in the top four, making Pennsylvania
    the state with the toughest football fans.

About Methodology
This survey was conducted online within the United States between Sept. 30 and
Oct. 3, 2013, among 6,111 adults aged 18+ by Harris Interactive on behalf of
Weber Shandwick via its Quick Query omnibus product. Figures for age, sex,
race/ethnicity, education, region and household income were weighted where
necessary to bring them into line with their actual proportions in the
population. Propensity score weighting was used to adjust for respondents'
propensity to be online.

About Harris Interactive
Harris Interactive is one of the world's leading market research firms,
leveraging research, technology, and business acumen to transform relevant
insight into actionable foresight. Known widely for the Harris Poll® and for
pioneering innovative research methodologies, Harris offers proprietary
solutions in the areas of market and customer insight, corporate brand and
reputation strategy, and marketing, advertising, public relations and
communications research. Serving clients worldwide through our North American
and European offices, Harris specializes in delivering research solutions that
help us - and our clients—stay ahead of what's next. For more information,
please visit www.harrisinteractive.com.

About Hanes
Hanes, America's No. 1 Apparel Brand, is a leading brand of intimate apparel,
underwear, sleepwear, socks and casual apparel. Hanes products can be found at
leading retailers nationwide and online direct to consumers at www.Hanes.com.
Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).

¹ The NPD Group / Consumer Tracking Service, R12 Dec. 12, Units

Related Links
Hanes Facebook Page
Hanes Twitter Page

Video with caption: "Tedy Bruschi Hanes ComfortBlend Commercial." Video
available at: http://www.youtube.com/watch?v=TBAXz28C1do

PDF available at:


Website: http://www.Hanes.com
Contact: Tim Mambort, Weber Shandwick, 212-546-7848,
tmambort@webershandwick.com; Bernadette Wallace, Hanes, 336-519-6250,
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