‘Lots of Choices. Calories Optional’; Coca-Cola Consolidated Partners With Medical University of South Carolina to Raise

  ‘Lots of Choices. Calories Optional’; Coca-Cola Consolidated Partners With
  Medical University of South Carolina to Raise Awareness, Promote Health and

  *‘Lots of Choices. Calories Optional’ Consumer Messaging
  *Clear on Calories Transparency
  *‘Health Disks ‘inform consumers make right choices for their lifestyles
  *Promoting healthy balance and physical activity

Business Wire

CHARLESTON, S.C. -- November 5, 2013

As part of Coca-Cola Consolidated’s ongoing commitment to health and wellness,
the company is expanding its partnership with South Carolina hospitals to
encourage consumers to make beverage choices that fit their lifestyles.

“Coca-Cola Consolidated is excited to have a partnership with South Carolina
hospitals to raise awareness and educate consumers around beverage choice and
the importance of physical activity,” said Alison Patient, senior director of
corporate affairs at Coca-Cola Consolidated. “We are taking proactive steps to
promote physical activity and ensure hospital employees, patients and family
members can make beverage decisions that fit healthy lifestyles. We are
pleased that the Medical University of South Carolina (MUSC), the leader in
health and wellness in the state agreed to lead the initiative in South

As part of a collaborative beverage strategy, Coca-Cola Consolidated is
introducing new messaging on beverage equipment in South Carolina hospitals to
inform consumers they have ‘Lots of Choices. Calories Optional.’ In addition
to traditional regular and zero-calorie soft drinks, consumers will be able to
choose from a wide portfolio of beverage choices, including juices,
vitamin-fortified waters, regular and zero-calorie sports drinks, teas and
purified water.

Through its Clear on Calories initiative, Coca-Cola Consolidated is providing
calorie information on the front of every package. Beverage equipment and
dispensers will feature ‘health disks’ informing consumers about zero or low
calorie beverage options, and plans are being developed to partner with
hospitals to promote nutrition education and physical activity programs for
hospital employees.

“We are pleased that Coca-Cola Consolidated is looking for additional ways to
educate consumers on healthy beverage decisions, and we are excited about the
goals they have in store for South Carolina hospitals,” said Dr. Susan
Johnson, Director of Health Promotion at MUSC.“It is important for all
consumers, in the health care setting and beyond to understand how each food
and beverage they consume fits into a healthy, balanced lifestyle. We don’t
want to promote any particular choice but rather educate consumers and provide
incentives through access, pricing and marketing to make the healthy choice
the easy choice.”

Coca-Cola Consolidated has partnered with MUSC through their participation in
the Working Well initiative and other innovative programs to promote healthy
and active lifestyles. One such program, the Cooking Well Invitational hosted
by the South Carolina Hospital Association, sponsored by Sodexo and in
partnership with the Culinary Institute of Charleston and MUSC brought
hospital and business wellness professionals together to share strategies on
preparing healthy and delicious food in their facilities. The company is
exploring other health and wellness partnerships with the hospital and
throughout the Palmetto State.

“Obesity is a complex problem with many societal causes,” Patient said. “As a
society, we generally eat too much and don’t get enough exercise, thus leading
to weight gains that can cause health problems. At Coca-Cola Consolidated, we
are dedicated to educating our consumers and offering beverages that fit in
their lifestyles. All foods and beverages can be a part of a healthy diet if
consumed in moderation and coupled with physical activity. That’s why we offer
‘Lots of Choices—Calories Optional’.”

Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation’s largest
independent Coca-Cola bottler. Headquartered in Charlotte, NC, the company’s
nearly 7,000 employees make, sell and deliver Coca-Cola products in franchise
sales territories across the Southeast. For more information, visit
www.CokeConsolidated.com or www.LivePositively.com.

The Medical University of South Carolina (MUSC) is South Carolina’s only
comprehensive academic health science center. Their purpose is to preserve and
optimize human life in South Carolina and beyond. MUSC provides an
interprofessional environment for learning, discovery, and healing through (1)
education of health care professionals and biomedical scientists, (2) research
in the health sciences, and (3) provision of comprehensive health care. As a
public institution of higher learning, MUSC provides a full range of
educational programs in the biomedical sciences and actively engages in
community service and outreach. The campus is located on more than 50 acres in
the city of Charleston. For more information visit www.muschealth.com.

Photos/Multimedia Gallery Available:



Coca-Cola Bottling Co. Consolidated
Alison Patient, 704-557-4508
Medical University of South Carolina
Dr. Susan Johnson, 843-792-1245
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