Drinks Americas (DKAM) New Industry Hire Supports Strategic Focus on Craft Beer

  Drinks Americas (DKAM) New Industry Hire Supports Strategic Focus on Craft
                                     Beer

PR Newswire

LOS ANGELES, Nov. 5, 2013

LOS ANGELES, Nov. 5, 2013 /PRNewswire/ -- Drinks Americas (OTN: DKAM) a
leading U.S. broker for authentic Mexican craft beer proves to be right on
trend with the roll out of Day of the Dead™ Craft Beer. Just six months ago
DKAM decided to focus resources on the growing category of specialty craft
beer and within that short period of time they are now available in over 20
U.S. chain retailers (such as Cost Plus World Market, Walgreens, Sprouts,
Total Wines) represented by over 40 distributors and available in over 32
states. This positive response is a true indicator that Drinks Americas has
the right brand at the right time and momentum is building.

The Company is demonstrating full support to this strategic focus by retaining
Beverage Industry marketing specialist Erin Heit. Ms. Heit has been
instrumental in the successful roll out of beverage brands including Glaceau
Vitaminwater, FUZE and Celsius. "As soon as I saw Drinks Americas brand
portfolio of authentic Mexican craft beers, with eye catching packaging,
brilliant marketing and proven sales I recognized them as the leader of this
movement and wanted to be involved," said Erin Heit.

According to the Brewers Association craft beer in the U.S. is growing at 14%
and furthermore according to the Global Agricultural Information Network, June
2013, Mexican craft beer is growing at 60%.

Drinks Americas mission is to identify and invest the majority of our
brand-building resources on those with the greatest growth potential such as
Day of the Dead™.

About Drinks Americas Holdings (OTN: DKAM)

Drinks Americas is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states and is on target
to be the leading broker for this growing category in each of the markets in
which it operates. All the beers are brewed in Mexico's third largest brewery,
Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art
filtration, fermentation and aging systems. Drinks Americas leading premium
authentic Mexican beer brands includes specialty craft beer Day of the Dead™,
Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM)
brands continues to forge strong connections with consumers through some of
the largest retailers and restaurants in the country.

Drinks Americas is a publicly traded company (OTN: DKAM) based in Los Angeles,
CA.

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: Tim Owens – 714-310-8102

SOURCE Drinks Americas
 
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