Public Relations And Marketing Firm RockOrange Adds Marquee Clients,
Burgeoning Firm Expands, Opens Chicago Office
MIAMI, Nov. 5, 2013
MIAMI, Nov. 5, 2013 /PRNewswire/ --Ten months after opening its doors with
two key clients and a small, dedicated team, booming demand for RockOrange's
creative thinking and innovative approach has led the Miami-based
communications, branding and marketing agency to quadruple its team and open a
Founded in January by Miguel Piedra, the former chief communicator for Burger
King Worldwide, Inc., and David Naranjo, former head of marketing and public
relations for Emilio and Gloria Estefan's Estefan Enterprises, RockOrange's
growing client roster includes marketing, public relations and corporate
communications work for several global and national brands.
Current client list includes:
oBurger King Worldwide, Inc. — Global corporate communications, agency of
oSeven-time Grammy Award winner Gloria Estefan — Publicity and talent
oEstefan Enterprises — Marketing and public relations, AOR
oEstefan Hospitality Group — Marketing and public relations, AOR
oDriven Brands, parent company of Meineke Car Care Centers and Maaco —
Internal communications, AOR
oMeineke Car Care Centers — Public relations, AOR
oMaaco — Public relations, AOR
oThe Mottola Company and international superstar Thalia — Public relations,
branding, partnerships and endorsements
oRichard Sandoval Restaurants — Marketing, national public relations,
digital and branding creative
oAARP, "Life Reimagined" campaign — National PR Launch
oGreater Miami Convention and Visitors Bureau, "Temptations" program —
oZumba Fitness — Talent management
oBurger King McLamore Foundation — Public relations, AOR
oI am Second/Yo Soy Segundo — National public relations
"In just a few short months we have seen incredible demand for our solid,
fresh ideas," said Piedra, principal and managing partner of RockOrange. "We
are excited about the possibilities we see for the growth of our agency and
believe we now have the right team in place to help deliver exceptional work
for our clients."
Diverse talent lineup joins leadership team
RockOrange's expanded team brings more than just decades of public relations,
marketing and branding experience to the table — they bring a passion for
innovative thinking and an impressive collection of multicultural and
Anchoring the firm's senior leadership team are consumer marketing and public
relations veteran Alix Salyers; award-winning creative director and brand
strategist Johanne Pradel Wilson; media relations and culinary expert Paulina
Naranjo; consumer public relations expert and crisis communicator Bryson
Thornton; and corporate communications and multicultural strategist Julissa
Alix Salyers, vice president, general manager, Chicago
With more than 25 years of consumer marketing and public relations experience,
Salyers brings a keen strategic sensibility, along with a solid integrated
marketing and corporate communications background.
An attorney turned retail executive and public relations strategist, she has
managed programs for a wide range of global blue-chip clients, including:
Microsoft, Seattle's Best Coffee, Mexico Tourism, Kraft, KFC, Butterball
Turkey, Visa and Purina.
A PRSA Silver Anvil recipient, Salyers has a proven track record leading
award-winning teams and integrating multi-channel communications programs
involving multiple agencies from disciplines including advertising,
promotions, digital and social media, as well as issues and crisis management,
litigation support, integrated marketing and reputation management.
Previously, Salyers served as an executive vice president of consumer
marketing at Edelman, in Chicago.In addition to managing the Chicago office,
Salyers is responsible for the agency's consumer marketing practice.
Johanne Pradel Wilson, chief creative strategist
Throughout her career, Pradel Wilson has created award-winning creative for
advertising campaigns, packaging, corporate identities, online media and
non-traditional interactive, and brand engagement programs.
Pradel Wilson joins us from Starmark, where she worked on a variety of
projects, including: Broward Center for the Performing Arts; SeaWorld; Greater
Fort Lauderdale Convention & Visitors Bureau; Silver Airways and MSC Cruises.
Previously, she worked on global consumer brands for Procter & Gamble.
In addition to managing the agency's creative services and branding practice,
Pradel Wilson will also focus on new business development.
Paulina Naranjo, vice president of media relations
Naranjo has worked with some of the most celebrated international culinary
stars for nearly a decade as a key member of the team behind the Food
Network's South Beach Wine & Food Festival and culinary publicist for
award-winning restaurants and chefs in North America and abroad.
Her work also includes the launch of blockbuster films for Warner Bros., Sony
and Pixar, establishing a rapport with some of the most important media and
digital influencers, which she leverages to increase market value and
visibility for her clients.
Bryson Thornton, senior account director
Thornton has served as communications counsel and media spokesperson for some
of the world's most admired brands. From talking ketchup bottles for Heinz to
the world's largest doghouse for Milk-Bone, walking the red carpet with
StarKist's Charlie the Tuna, and even a cat game show for Meow Mix.
Thornton has an outstanding record of helping his clients protect their brand
equity while navigating complex issues, and the industry has taken notice.
Thornton has received a long list of accolades that include PRWeek's"40 Under
40," "15-to-Watch" byPR Newsmagazine and "Rising Star" by the Public
Relations Society of America. Most recently, he served as director of global
communications for Burger King Worldwide, Inc.
Julissa Bonfante, account director
Bonfante has a strong track record in both corporate and agency settings. Her
work has ranged from designing strategic communications programs for
multinational companies to launching a digital media start-up. Her experience
also includes being a regular contributor to Mamiverse, The Huffington Post
and HuffPost Live.
She comes to RockOrange with solid experience and a fresh perspective. Past
work includes her time at BBVA, first serving as manager of investor
relations, then as vice president of group communications. In addition, she
served as director of communications for Republica, where she executed
national PR campaigns and events for brands like Goya Foods, Univision and the
Bonfante brings her extensive experience in everything from media relations
and employee communications to brand management and digital media.
RockOrange is a full-service communications firm specializing in traditional
PR, digital and social media, corporate communications, brand building and
talent management, targeting both general market and Hispanic audiences.
Experience includes work with some of the world's most iconic brands in a
variety of industries, including franchising businesses, music and
entertainment, cruise lines, hotels/resorts, resort destinations, culinary,
automotive, pharmaceuticals, banking/financial institutions and not-for-profit
For services offered and contact information, visit www.RockOrange.com.
Media Contact: Rosie Castro firstname.lastname@example.org, 305-731-2417
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