Freescale i.MX 6Quad Processor Enables Breakthrough OrCam Eyeglass-Mounted Device for the Visually Impaired

  Freescale i.MX 6Quad Processor Enables Breakthrough OrCam Eyeglass-Mounted
  Device for the Visually Impaired

Designing with Freescale seminar in Israel includes product demonstration and
keynote by OrCam co-founder, professor Amnon Shashua

Business Wire

TEL AVIV, Israel -- November 5, 2013

Freescale Semiconductor (NYSE: FSL) is powering a compelling new application
from Israeli startup, OrCam, that helps people with visual impairments
interact more easily with the world around them. The OrCam solution is a
compact, eyeglass-mounted device that employs sophisticated computer vision
algorithms running on Freescale’s high-performance, energy-efficient i.MX
6Quad applications processor to interpret visual inputs and communicate their
meaning in real time to the person wearing the device.

OrCam device powered by i.MX technology from Freescale. (Photo: Business Wire)

OrCam device powered by i.MX technology from Freescale. (Photo: Business Wire)

Freescale’s i.MX 6Quad processor provides the OrCam product with the
processing power required to execute highly advanced computer vision
algorithms. The processor’s integrated camera interface reduces the
end-product form factor by eliminating the need for additional components, and
the chip’s advanced power management capabilities provide exceptional power
efficiency for long battery life.

“The i.MX 6Quad processor delivered outstanding performance well within the
power envelope we needed to design a wearable, affordable and intuitive
solution for people whose visual impairments prevent them from easily
interacting with the world around them,” said Amnon Shashua, co-founder of
OrCam and the Sachs professor of computer science at the Hebrew University.
“With Freescale’s highly advanced i.MX 6Quad device, OrCam is able to help
compensate for lost vision and dramatically improve quality of life for the
visually impaired.”

The OrCam product is comprised of a small unit mounted on the wearer’s
eyeglasses and includes a small camera, microphone and bone conduction
headphone. Designed with an intuitive user interface, the wearer simply points
at an object or text with his or her finger, and the device then interprets
and reads it.

The i.MX 6Quad processor integrates four ARM^® Cortex™-A9 cores running up to
1.2 GHz, delivering the processing performance to handle the massive amounts
of data captured by the OrCam product’s visual sensor. This performance allows
execution of all processing algorithms and software speech codecs on a single
chip. i.MX 6Quad processors support computer vision algorithms that allow
OrCam to recognize a broad range of inputs, from the faces of friends who walk
into a room, to text in newspapers and books, to transit signs, traffic
signals and everyday objects of all sorts.

“This design win underscores Freescale’s role as a premier provider of
embedded intelligence for the fast-growing wearables and intelligent
healthcare markets,” said Shmuel Barkan, joint general manager and director of
Sales and Marketing for Freescale Israel. “The i.MX 6Quad applications
processor is fueling new categories of applications and, in this instance, is
providing the processing power to enable a novel and extremely compelling
product that is profoundly transforming the lives of people with visual
impairments.”

Tweet This:  @Freescale’s i.MX 6Quad helps the visually impaired see by
enabling the OrCam. See it in action: http://bit.ly/ZNFaXA

OrCam demonstration and keynote at DwF Israel seminar

A demonstration of the OrCam device will be given at the Designing with
Freescale (DwF) seminar in Tel Aviv, Israel, on Nov. 6. In addition, OrCam’s
co-founder, professor Amnon Shashua, will be the keynote speaker at the event.
To learn more about how OrCam is powered by Freescale technology, visit
freescale.com/orcam.

About i.MX 6 series applications processors

The i.MX 6 series of quad-, dual- and single-core applications processors are
designed to deliver outstanding performance and scalability to manufacturers
targeting a range of applications. Based on 40-nm process technology, the i.MX
6Quad processors integrate four ARM Cortex-A9 cores running at up to 1.2 GHz
each with an array of integrated IP and dynamic power management capabilities
to deliver outstanding performance, scalability and energy efficiency. For
more information about the i.MX 6 series of processors, please visit
www.freescale.com/imx6series.

About Freescale Semiconductor

Freescale Semiconductor (NYSE:FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based in
Austin, Texas, and has design, research and development, manufacturing and
sales operations around the world.www.freescale.com

Freescale and the Freescale logo are trademarks of Freescale Semiconductor,
Inc., Reg. U.S. Pat. & Tm. Off. All other product or service names are the
property of their respective owners. ARM is the registered trademark of ARM
Limited. Cortex is the trademark of ARM Limited. © 2013 Freescale
Semiconductor, Inc.

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Contact:

Freescale Semiconductor
Americas
Jack Taylor, 512-560-7143
jack.taylor@freescale.com
or
Asia-Pacific
Gloria Shiu, (85-22) 666-8237
gloria.shiu@freescale.com
or
Europe, Middle East and Africa
Laurent Massicot, +33 (0)1 69 10 48 05
laurent.massicot@freescale.com
or
India
Anjali Srivastava, (91-120) 395-0000
anjali.srivastava@freescale.com
or
Japan
Kiyomi Masuda, (81-3) 5437-9128
kiyomi.masuda@freescale.com