[TodayIR] ANTA SPORTS: ANTA Sports Named "Best Brand in China

 [TodayIR] ANTA SPORTS: ANTA Sports Named "Best Brand in China" by Interbrand
for 4th Consecutive Year Becomes the Most Valuable Chinese Sportswear Brand -
Engages in Corporate Social Responsibility and Participates in "Sport-All for
        All" Charity Project to Support Development of Sports in China

(Hong Kong, 4 November 2013) ANTA Sports Products Limited ("ANTA Sports" or
the "Company", stock code: 2020), a leading branded sportswear enterprise in
China, is pleased to announce that it has been named "Best China Brand 2013"
for the fourth consecutive year by the leading brand consultancy Interbrand.
According to the ranking, ANTA, with a brand value of RMB7.037 billion, has
been ranked 24th in terms of brand value, once again leading its peers to
remain the most valuable sportswear brand in China. This not only highlights
ANTA's brand strengths and competitive edges, but also reflects the public's
recognition and praise of ANTA and its products.

This year is the sixth year in which Interbrand has announced the Best China
Brands, one of the most recognised brand equity ranking charts in China, which
is an indicator of the brand equity development of various industries in
China, as well as an important source of reference for various brands to study
their own brand equity development. Over the past few years, ANTA Sports has
strengthened its brand equity by means of sponsoring star athletes,,
professional competitions and sporting teams. ANTA's unique brand image as the
"representative of China's sports essence" has taken root yet further through
cooperation with the Chinese Olympic Committee ("COC") for two consecutive
Olympic cycles along with a series of spectacular marketing campaigns. Earlier
this year, ANTA Sports has also ranked first in China in terms of market share
in travel and sports footwear for 12 consecutive years, which is not only an
evidence of recognition from the market and consumers of ANTA's branding
strategies and highly differentiated products, but is also a shot in the arm
for the Company's mass market-oriented branding strategy.

Apart from continuously consolidating its brand equity and brand recognition,
ANTA Sports also proactively engages in corporate social responsibility with a
long-time emphasis on sports charities, particularly the development of sports
industry and the popularisation of sports in schools in China. In January
2013, ANTA Sports joined hands with the COC, the Champion Fund and the Juan
Antonio Samaranch Foundation to establish the "Olympic Charity Collaboration
Alliance". The Company then initiated the first "Sport-all for All" charity
project in April to donate RMB20 million worth of sportswear to around 200
schools in over 31 provinces and municipalities. This month, ANTA Sports acted
again and worked with the COC and the China Football Association to hold the
"Bringing Elite Football Coaches to Schools—Charity Services by Olympic
Athletes" cum "ANTA and Sport-All for All" charity project in Ya'an, Sichuan

This event is not only a part of "Charity Services by Olympic Athletes" of the
COC, but is yet another on-site activity of the "Sport-All for All" charity
project organised by ANTA Sports which brings joy to children to remote areas
of China by sharing the Olympic spirit and joy of sports through charitable
donations and volunteer service by Olympic champions. Mr. Ding Shizhong,
Chairman and CEO of ANTA Sports, personally participated in the activity,
visiting Anshunchang Bayi Elementary School in Shimian County, Ya'an city,
together with representatives from the COC and the China Football Association,
as well as Chinese Olympic champions and coaches, played sports with the
children and donated ANTA sportswear with a total value of RMB 600,000 to two
local schools. In addition, as 2013 marks the 60th anniversary of Beijing
Sport University, ANTA Sports specially manufactured a series of sportswear as
a gift to the prestigious national sports institution, which has nurtured
numerous outstanding athletes, to promote the development of sports and
physical education in China.
Press spacebar to pause and continue. Press esc to stop.