Fall In Love Again: New Df D-SLR Is Undeniably A Nikon With Legendary Performance And Timeless Design

    Fall In Love Again: New Df D-SLR Is Undeniably A Nikon With Legendary
                       Performance And Timeless Design

Photo Pros and Enthusiasts Alike Will Embrace the Lightweight FX-Format Df
D-SLR, Which Strikes the Ideal Balance of Classic Iconic Style and Advanced
Imaging Technology

PR Newswire

MELVILLE, N.Y., Nov. 5, 2013

MELVILLE, N.Y., Nov.5, 2013 /PRNewswire/ --The new Nikon Df is a modern
classic designed for those who have felt a connection to their camera, who
revel in the idea of going out to photograph an unfamiliar location, and who
know the effort and ultimate satisfaction that is part of getting the shot.
Announced today, the Nikon Df is a unique, advanced-level D-SLR that
harmonizes Nikon heritage and modern performance in a lightweight and very
capable FX-format camera. The new Df pays homage to the enduring style and
controls of Nikon's distinguished "F" series of 35mm film cameras, yet
features technology similar to Nikon's professional flagship D4 D-SLR.
Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special
Edition lens, Nikon's newest FX-format D-SLR presents a versatile and reliable
option to help passionate photographers truly achieve their creative vision.

"Nikon cameras have played an important role in documenting world history for
the better part of 50 years, and have earned their position as a reliable tool
that pros and enthusiasts can count on. The Nikon Df represents much more
than a storied legacy of cameras; it's more about giving the user a chance to
truly enjoy the experience of taking amazing images," said Masahiro Horie,
Director of Marketing and Planning, Nikon Inc. "The design is unwavering, and
the features are the latest in Nikon imaging technology. The Df brings
together the best of yesterday and today for advanced full frame

A Classically Styled, Thoroughly Modern Masterpiece
From a robust feel, to mechanical dials and finely detailed craftsmanship, the
Df embodies the very best of Nikon's photographic legacy. The classically
styled camera recalls design cues such as a recognizable pentaprism and top
cover, which is now constructed of durable, lightweight magnesium alloy. The
top of the camera features elegant yet sophisticated mechanical controls for
settings, letting users feel the tactile reassurance of adjustments, such as a
familiar click stop for shutter speed adjustment. Additional dedicated dials
also control ISO, exposure compensation, release mode and exposure mode, while
modern controls are also easily accessible. The intuitive control layout
allows for quick and confident setting adjustment, yet retains a solid
operational experience that "feels like a Nikon camera."

The Df has been designed with an emphasis on familiar intricate details made
famous from previous generations, including the leather-textured top and grip,
along with the body mounted shutter button with a threaded release port. The
design also recalls the slenderness of the previous generation's cameras,
making this the smallest and lightest FX-format camera in Nikon's lineup.

It isn't all about good looks though, as this enduring design is coupled with
legendary performance to create a very capable and extremely appealing
FX-format offering for professionals and enthusiasts. The 16.2-megapixel
FX-format CMOS sensor of the Df is inherited from Nikon's professional
flagship D-SLR, the D4. The large 36 x 23.9mm CMOS sensor is praised for its
ability to produce amazing image quality in a wide variety of lighting
conditions. Whether shooting landscapes, wildlife or weddings, the frames
captured with the Df exhibit amazing clarity, accurate color and a broad
dynamic range. In addition, Nikon's exclusive EXPEED 3 image processing engine
helps propel image quality, yielding images with a natural color and depth,
all while enhancing subtle and nuanced tones.

Additionally, like the professional Nikon D4, the Df performs well in a wide
variety of challenging lighting conditions with an exceptionally wide ISO
range from 100 to 12,800, expandable to a staggering ISO 204,800. The
combination of low noise and wide range make this an appealing camera to take
on the challenges faced by photojournalists and event photographers, as well
as those who enjoy the pursuit of extracting otherwise impossible images using
natural light.

A Feature Set for Passionate Photographers
The Nikon Df is engineered to enhance the experience of taking photos and
represents a culmination of decades of experience and feedback from
photographers in the field, the studio and the sidelines. From its proven AF
system to modern connectivity and legacy lens compatibility, the Df contains
the century's best photographic features for an enjoyable all-day shooting

  oAF System: The convenience and precision of Nikon's 39-point AF system is
    proof-positive of the benefits of modern technology. With 39 selectable AF
    points throughout the frame for precise focus, the Df also features nine
    cross-type sensors, and seven AF points capable of working down to f/8.
    Users can also choose from a variety of AF area modes to match their
    shooting style: 9-point, 21-point, 39-point, 39-point with 3D Tracking and
    Auto Area AF.
  oGet the shot with 2016-Pixel 3D Matrix Metering and Scene Recognition
    System: This Nikon system analyzes each shooting scenario and determines
    proper camera settings, resulting in even exposures, accurate white
    balance and precise AF. To capture action sports, wildlife and other fast
    moving subjects, the Df has a continuous burst shooting rate of up to 5.5
    frames-per-second (fps).
  oCompose with a 3.2-inch LCD Display and Glass Pentaprism Viewfinder: Users
    can easily compose through the high-resolution LCD screen or the bright
    optical viewfinder. The LCD screen has 921K-dot resolution, making it easy
    for users to adjust additional settings, review images or compose using
    Live View. Using the glass optical viewfinder, users will enjoy 100
    percent accuracy and a bright field of view. What's more, the shooting
    data presented through the viewfinder has also been updated and digitized.
  oConnect and Share Instantly: Another modern touch allows users to connect
    and share their images instantly using the optional WU-1a Wireless Mobile
    Adapter^1. By connecting to a mobile device, users can download and share
    images or remotely fire the camera.
  oFeatures for Creativity: Photographing dramatic monochrome or vivid
    landscapes is easier with Nikon's Picture Controls, which allow for the
    customization of color, saturation and tone. The Df also features built-in
    High Dynamic Range (HDR) to combine multiple shots with enhanced tonal
    range, and two to five-frame auto-bracketing. For maximum control, images
    can also be captured in JPEG, TIFF or RAW file formats.
  oSupport for a Storied NIKKOR Legacy: In addition to being compatible with
    all current AF, AF-S, DX and AF-D NIKKOR lenses, the Df is also compatible
    with classic Ai and non-Ai NIKKOR glass. Thanks to a new metering coupling
    lever located on the bayonet, the user has the ability to once again enjoy
    their lens collections with renewed functionality. Full-aperture metering
    is also supported.
  oAccessory System Support: The Df is compatible with Nikon's Creative
    Lighting System (CLS), letting users take advantage of i-TTL exposure or
    fire multiple units remotely using a Speedlight commander. To remotely
    trigger the shutter, the camera also supports the new WR remote system, as
    well as the threaded AR-3 cable release, which screws in to the shutter
    button in the traditional style.

A Classic FX-Format Special Edition NIKKOR Prime
The new AF-S NIKKOR 50mm f/1.8G Special Edition lens is the result of classic
NIKKOR styling combined with today's optics to create the ideal focal length
companion lens for the Df. The design honors original NIKKOR Ai lenses, with
colors, texture, and an aluminum mounting ring that is mated to the style of
the Df. This lens is ideal for everyday portraiture, landscapes and casual
photography, but offers a wide aperture and seven-blade diaphragm for natural
image blur and a dramatic depth of field. Despite the timeless design, the
50mm f/1.8G is created with modern AF-S design benefits to give photographers
rapid response, quiet operation and excellent sharpness and clarity throughout
the frame.

Price and Availability
The Nikon Df will be available in late November 2013, invoking classic Nikon
silver and black color schemes. The suggested retail price (SRP) of the Df
(body only) will be $2,749.95*, while the Df and 50mm f/1.8 Special Edition
lens kit will have a SRP of $2,999.95*. The AF-S NIKKOR 50mm f/1.8G lens will
be sold separately for a SRP of $279.95*. For an additional flair of nostalgic
style, Nikon is also offering black or brown leather carrying cases, the
CF-DC6B and CF-DC6S (pricing and availability to be announced).

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths,
from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon
photographers have come to rely upon the NIKKOR core technologies that
contribute to their optical superiority. NIKKOR is the brand name for Nikon's
photographic lenses, which are precision crafted to the most exacting
standards in Nikon's own glassworks. In 1933, Nikon marketed its first camera
lens under the NIKKOR brand name, the "Aero-NIKKOR" for aerial photography
applications. Since then, NIKKOR has been used as a brand name for Nikon's
lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heartof the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of the
Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and
announced the production of over 80 million NIKKOR lenses in 2013, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

^1The Wireless Mobile Adapter Utility Application must be installed on the
smart device before it can be used with the WU-1a Wireless Mobile Adapter
connected to the Nikon Df The application can be downloaded free of charge
from Google Play™ or the Apple App Store. For use with Android or iOS mobile
devices, please refer to mobile device compatibility and available features at
(Android) or
Android and Google Play are trademarks of Google, Inc.
iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW GROUP, Geoff Coalter, E: gcoalter@mww.com, or Alex Kruse, E:
akruse@mww.com, P: 201.507.9500, press.nikonusa.com
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