The 4-24 Project: Rekindling Curiosity One Question at a Time Innovation Guru Hal Gregersen Creates Community to Encourage Questioning, Unlock Creativity for Future Leaders Business Wire BOSTON -- November 5, 2013 As the layers of 21^st century challenges and global uncertainty multiply, tomorrow’s leaders face even more profound complexities than their predecessors. To navigate these future challenges, upcoming frontrunners will need more than a strategy: They’ll need creative solutions that truly disrupt the status quo. But how can they ignite this kind of creativity – and keep it alive for a lifetime of significant service? Answering this question is Hal Gregersen – cutting-edge innovation and leadership expert, and co-author of “The Innovator’s DNA” (with Clayton Christensen and Jeff Dyer) with the introduction of The 4-24 Project, a community dedicated to inspiring individuals to conquer key challenges by setting aside four minutes every 24 hours to ask better questions in search for the right questions that unlock new insights into age-old problems. The 4-24 Project aims to rekindle this crucial creativity skill in today’s leaders so they can pass its provocative power onto the next generation. “Questioning is a vital skill for powering disruptive innovation,” said Gregersen, Professor of Innovation and Leadership at INSEAD. “Yet, research shows the average student between six and 18 years old asks only one question per month in a one hour class – a stunning disparity compared to the innate daily curiosity of a four-year-old. I created The 4-24 Project to keep this childlike curiosity alive and ensure future leaders are fully prepared to navigate the multi-layered chessboard of challenges before them.” Gregersen, who will be presenting at FT Innovate 2013 in London (Nov. 6-7) and has recently been shortlisted by Thinkers 50 for the 2013 Innovation Award, embodies a lifelong commitment to building leaders who think differently, act differently, and ultimately, make a difference.While his innovation expertise transcends all silos, questioning – one of five innovation skills identified by Christensen, Dyer and Gregersen’s research – is a key area of focus. In addition to The 4-24 Project, Gregersen has interviewed more than 50 renowned global leaders, from Amazon’s Jeff Bezos to P&G’s A.G. Lafely, to understand how great leaders build better questions to unlock game-changing solutions. Today, he’s using these questioning insights to inspire a brighter, more innovative future. “By embedding creativity and curiosity deeper into the DNA of the world’s 1.85 billion children through questioning, we can help the next generation improve our organizations, our communities and our global society,” said Gregersen. Keep questioning alive by visiting www.4-24project.com or connecting with the community on Twitter @the424project (hashtag #livethequestion). About The 4-24 Project The 4-24 Project (www.4-24project.com) is dedicated to helping us remember – and maintain – the significance of questioning in order to improve our global society today and nurture the next generation of innovators tomorrow. Founded by Hal Gregersen, a cutting-edge innovation and leadership guru, co-author of “The Innovator’s DNA” (with Clayton Christensen and Jeff Dyer), Abu Dhabi Commercial Bank (ADCB) Chaired Professor of Innovation and Leadership at INSEAD, and co-creator of “The Innovator’s Accelerator” (an online learning course), the 4-24 Project provides the tools and inspiration needed to set aside 4 minutes every 24 hours (totaling one full day each year) to strengthen our questioning capacity and instill this ability in the world’s 1.85 billion children for a lifetime of significant service. Contact: Stern + Associates Ashley Glowinski, 908-276-4344 x245 firstname.lastname@example.org
The 4-24 Project: Rekindling Curiosity One Question at a Time
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