The 4-24 Project: Rekindling Curiosity One Question at a Time

  The 4-24 Project: Rekindling Curiosity One Question at a Time

  Innovation Guru Hal Gregersen Creates Community to Encourage Questioning,
                     Unlock Creativity for Future Leaders

Business Wire

BOSTON -- November 5, 2013

As the layers of 21^st century challenges and global uncertainty multiply,
tomorrow’s leaders face even more profound complexities than their
predecessors. To navigate these future challenges, upcoming frontrunners will
need more than a strategy: They’ll need creative solutions that truly disrupt
the status quo. But how can they ignite this kind of creativity – and keep it
alive for a lifetime of significant service?

Answering this question is Hal Gregersen – cutting-edge innovation and
leadership expert, and co-author of “The Innovator’s DNA” (with Clayton
Christensen and Jeff Dyer) with the introduction of The 4-24 Project, a
community dedicated to inspiring individuals to conquer key challenges by
setting aside four minutes every 24 hours to ask better questions in search
for the right questions that unlock new insights into age-old problems. The
4-24 Project aims to rekindle this crucial creativity skill in today’s leaders
so they can pass its provocative power onto the next generation.

“Questioning is a vital skill for powering disruptive innovation,” said
Gregersen, Professor of Innovation and Leadership at INSEAD. “Yet, research
shows the average student between six and 18 years old asks only one question
per month in a one hour class – a stunning disparity compared to the innate
daily curiosity of a four-year-old. I created The 4-24 Project to keep this
childlike curiosity alive and ensure future leaders are fully prepared to
navigate the multi-layered chessboard of challenges before them.”

Gregersen, who will be presenting at FT Innovate 2013 in London (Nov. 6-7) and
has recently been shortlisted by Thinkers 50 for the 2013 Innovation Award,
embodies a lifelong commitment to building leaders who think differently, act
differently, and ultimately, make a difference.While his innovation expertise
transcends all silos, questioning – one of five innovation skills identified
by Christensen, Dyer and Gregersen’s research – is a key area of focus. In
addition to The 4-24 Project, Gregersen has interviewed more than 50 renowned
global leaders, from Amazon’s Jeff Bezos to P&G’s A.G. Lafely, to understand
how great leaders build better questions to unlock game-changing solutions.
Today, he’s using these questioning insights to inspire a brighter, more
innovative future.

“By embedding creativity and curiosity deeper into the DNA of the world’s 1.85
billion children through questioning, we can help the next generation improve
our organizations, our communities and our global society,” said Gregersen.

Keep questioning alive by visiting or connecting with the
community on Twitter @the424project (hashtag #livethequestion).

About The 4-24 Project

The 4-24 Project ( is dedicated to helping us remember –
and maintain – the significance of questioning in order to improve our global
society today and nurture the next generation of innovators tomorrow. Founded
by Hal Gregersen, a cutting-edge innovation and leadership guru, co-author of
“The Innovator’s DNA” (with Clayton Christensen and Jeff Dyer), Abu Dhabi
Commercial Bank (ADCB) Chaired Professor of Innovation and Leadership at
INSEAD, and co-creator of “The Innovator’s Accelerator” (an online learning
course), the 4-24 Project provides the tools and inspiration needed to set
aside 4 minutes every 24 hours (totaling one full day each year) to strengthen
our questioning capacity and instill this ability in the world’s 1.85 billion
children for a lifetime of significant service.


Stern + Associates
Ashley Glowinski, 908-276-4344 x245
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