ExxonMobil Brings Upper Zakum Project to Life With MultiTouch's Interactive Displays

ExxonMobil Brings Upper Zakum Project to Life With MultiTouch's Interactive 
Displays 
HUSH the First to Utilize the New Cornerstone 2 SDK to Tell Real-Time
Story of One of the World's Largest Oil Fields 
NEW YORK, NY -- (Marketwired) -- 11/04/13 --  MultiTouch Ltd. has
announced the use of its interactive displays by HUSH, ExxonMobil's
Design Agency, to present the history and plans for its Upper Zakum
oil field project. HUSH selected MultiTouch's MultiTaction
interactive touch displays for its Enriched Reality technology. 
The Upper Zakum field is located about 50 miles northwest of Abu
Dhabi and produces millions of barrels of oil daily. The interactive
installation encapsulates the real-time technical nature of
operations at Upper Zakum. New York-based design agency, HUSH,
leveraged MultiTouch's new Cornerstone 2 SDK to develop the
application to demonstrate environmental, financial and production
insights about the project. 
"We designed a visually-stimulating interactive installation to tell
ExxonMobil's complex story in a very simple way," said Erik Karasyk,
Creative Partner at HUSH. "Using MultiTouch's displays, we are able
to provide optimum touch and object recognition for an intuitive user
experience." 
MultiTouch's new Cornerstone 2 SDK utilizes the scalability and
advanced object tracking features of MultiTaction Cells to give users
the best interactive experience in the market. With MultiTouch's
Enriched Reality(TM) technology, users are able to move physical
acrylic lenses across the display to access information on different
locations of the oil field.  
"The Upper Zakum project attests to the excellent standards of
MultiTouch's Cornerstone 2 SDK," explains Timo Korpela, General
Manager of MultiTouch. "There are unlimited ways to use Enriched
Reality in corporate communication, education and retail applications
but this stunning application will surely lead the way in terms of
visual presentation." 
You can check out a video of the installation here,
http://vimeo.com/63931048  
For more information on MultiTouch, please visit
www.multitaction.com, as well as the MultiTouch YouTube channel at
youtube.com/multitaction, and twitter.com/multitouchfi for further
MultiTouch updates. 
About MultiTouch
 MultiTouch is a leading developer of interactive
display systems, based on proprietary software and hardware designs.
The company is headquartered in Helsinki, Finland, with U.S. offices
in Silicon Valley, California, New York City and an office in
Singapore. The company's systems are currently in use in more than 50
countries around the globe. For more information, please visit
www.multitaction.com. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2448431 
Media Contact:
Katie Blair
Vantage PR for MultiTouch
407.767.0452 x229
kblair@vantagepr.com  
 
 
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