Unilever Signs Sponsorship Agreement With Manchester United
*Unilever to become the Club’s first Official Personal Care and Laundry
Partner in South East Asia
MANCHESTER, England -- November 4, 2013
Unilever and Manchester United have today announced the signing of a
three-year regional partnership in South East Asia.
The new agreement will see Unilever become the Club’s Official Personal Care
and Laundry Partner in nine countries including Singapore, Malaysia,
Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.
A number of Unilever’s most popular personal care and laundry products (such
as Clear, Omo and Rexona - amongst many others) will now carry the Manchester
Peter ter Kulve, President of Unilever, South East Asia and Australasia said
the Manchester United partnership was an historic one for the company:
“Manchester United is one of the world’s most iconic football clubs, with a
passionate following in South East Asia. This is the first time Unilever has
undertaken a partnership of this scale in the region, spanning nine rapidly
“Both Unilever and Manchester United share a common belief in the importance
of promoting physical activity. Through this partnership we will bring
Manchester United Soccer Schools to the community in order to encourage not
only children, but also their parents, that ‘Dirt is Good’ and outdoor play is
vital to health, wellbeing and future development.”
Manchester United Group Managing Director, Richard Arnold commented:
“This is a very exciting partnership for Manchester United and we are
delighted to be teaming up with such a powerful and well-known brand.
“With its great portfolio of personal care and laundry products we are
confident that our partnership will bring more than 130 million followers we
have across these countries closer to the Club.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 135-year heritage we have won 62 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
Manchester United Ltd
+44 (0) 161 868 8221
+65 8222 3071
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