D.E MASTER BLENDERS 1753 N.V. announces filing of Form 15F to terminate SEC reporting obligations

 D.E MASTER BLENDERS 1753 N.V. announces filing of Form 15F to terminate SEC
                            reporting obligations

PR Newswire

AMSTERDAM, Oct. 24, 2013

AMSTERDAM, Oct. 24,2013 /PRNewswire/ --D.E MASTER BLENDERS 1753 N.V.
("DEMB") announces that it will file a Form 15F today with the United States
Securities and Exchange Commission (the "SEC") to terminate its SEC reporting
obligations under Section 13(a) and Section 15(d) of the United States
Securities Exchange Act of 1934, as amended.

Upon making the Form 15F filing, DEMB's reporting obligations with the SEC,
including its obligation to file reports on Form 20-F and furnish reports on
Form 6-K, will immediately be suspended. The termination of DEMB's reporting
obligations is expected to become effective no later than 90 days after such
filing if there are no objections from the SEC.

For more information

Contact  European Media: Hill+Knowlton            US Media: Abernathy McGregor
         Strategies                               Group
         Sabine Post or Frans van der Grint       Tom Johnson
         +31 20 404 47 07                         +1 212 371-5999

About DEMB

DEMB is a leading pure-play coffee and tea company that offers an extensive
range of high-quality, innovative products through well-known brands such as
Douwe Egberts, Senseo, L'OR, Pilao, Merrild, Moccona, Pickwick and Hornimans
in both retail and out of home markets. The company holds a number of leading
market positions across Europe, Brazil, Australia and Thailand and its
products are sold in more than 45 countries. DEMB generated sales of more than
EUR 2.7 billion in fiscal year 2012 and employs around 7,500 people worldwide.
For more information, please visit www.demasterblenders1753.com.

SOURCE D.E MASTER BLENDERS

Website: http://www.demasterblenders1753.com