A Magnificent Celebration: The 87th Annual Macy’s Thanksgiving Day Parade® Kicks Off the Holiday Season

  A Magnificent Celebration: The 87th Annual Macy’s Thanksgiving Day Parade®
  Kicks Off the Holiday Season

Business Wire

NEW YORK -- November 4, 2013

The nation’s most beloved spectacle returns for another year of magic as the
87^th Annual Macy’s Thanksgiving Day Parade^® kicks off the holiday season. On
Thursday, Nov. 28 at 9 a.m., more than 8,000 participants will set down the
streets of Manhattan at the sound of the time honored words Let’s Have a
Parade^™! Against a backdrop of more than 3.5 million spectators and more than
50 million viewers nationwide, Macy’s Thanksgiving Day Parade’s signature
elements including its giant balloons, floats of fantasy, performers and the
one-and-only Santa Claus, will ring in the holiday season with an unrivaled
celebration.

From its modest beginnings in 1924 with only about a dozen elements to the
grand spectacular we know today, the Macy’s Parade line up unfolds each year
with breathtaking pageantry. The 2013 line-up of wonder features 15 giant
character balloons; 37 large scale, novelty/ornament balloons, balloonicles,
balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900
clowns; 11 marching bands; and a host of celebrity performers.

“I’m pretty sure the magicians at Macy’s Parade Studio have once again made it
onto Santa’s nice list,” said Amy Kule, executive producer of Macy’s
Thanksgiving Day Parade. “As America’s best high school and college marching
bands, hundreds of dancers, cheerleaders, clowns, and balloon handlers make
their way down the streets of New York for our 87^th march, they will be
joined by four brand-new giant character balloons, five new intricately
designed floats and one spinning dreidel. These new entries join the already
stellar grouping of balloons, floats, performers and adorable kids that will
once again make Macy’s Thanksgiving Day Parade the perfect way for everyone to
begin their Thanksgiving holiday.”

No Macy’s Thanksgiving Day Parade would be complete without star power coming
from all sectors of the entertainment arena. Joining the festivities this year
are the Big Apple Circus; Kristin Chenoweth; Cherokee National Youth Choir;
Chica and the gang from Sprout; Cirque du Soleil^®; Gavin DeGraw; Brett
Eldredge; Fall Out Boy; Jimmy Fallon and The Roots with the cast of “Sesame
Street”; Fifth Harmony; Florida Georgia Line; Goo Goo Dolls; Ariana Grande;
Jack Hannah; Megan Hilty; Joan Jett and the Blackhearts; Sharon Jones and The
Dap Kings; Sandra Lee; Cher Lloyd; Austin Mahone; Mannheim Steamroller; Miss
America 2014 Nina Davuluri; NFL legends Joe Namath, Bart Oates, Amani Toomer
and Hines Ward; NHL legends Cam Neely and Mike Richter; Kellie Pickler; The
Robertson family from A&E^®’s hit series “Duck Dynasty^®”; Debby Ryan; Richard
Simmons; and The Summer Set.

Enhancing the Parade’s signature entertainment will be the world-famous Radio
City Rockettes^® helping to kick-off the holidays, along with performances
from Broadway’s best musicals including “Matilda,” “Motown,” and more. In
addition, the first hour of the national broadcast will feature a special
appearance by Carrie Underwood and members of the cast of NBC’s “The Sound of
Music Live!”

The Parade’s signature giant character balloons are one of the procession’s
most famous elements, each year drawing millions of cheers from spectators
young and old. Joining the line-up this year are two returning favorites with
brand new designs, and two never-before-seen characters set for their maiden
flights. Making their Thanksgiving Day debuts are pop culture sensations
Adventure Time with Finn and Jake; the world-famous beagle Snoopy with his pal
Woodstock; the eternal undersea optimist SpongeBob SquarePants; and the
loveable night fury dragon Toothless from “How to Train Your Dragon.”

Set to mark the 75^th Anniversary of The Wizard of OZ^™, a 47-foot tall, giant
hot air balloon emblazoned with the portraits of the characters from the
classic film, will also glide down the route carrying the Wizard of Oz^™
himself! Along for the ride below will be Dorothy^™ and special balloonhead
characters of the Scarecrow^™, Tin Man^™, Cowardly Lion™ and the Wicked Witch
of the West^™. In addition, to celebrate the first time in the Parade’s
history that Thanksgiving falls on the first night of Hanukkah, a special
spinning dreidel balloonicle will delight spectators as it spins its way down
the route.

Macy’s Parade’s signature floating stages will set the scene for worlds of
fantasy and delight that take spectators on magical journeys. New additions
include the scrumptious madness of Universal Home Entertainment’s “Despicable
Me 2” float, Despicably Delicious!; the fantastic flying ship and acrobatic
wonder of DREAMSEEKER by Cirque du Soleil^®; the delectable puppetry aboard
the Enchanting World of Lindt Chocolate; the undersea beauty of marine life on
SeaWorld^®’s A Sea of Surprises; and the adventurous activities aboard the
cruising vessel of Royal Caribbean International^®’s A World at Sea.

ROUTE, APP AND MORE…

The 87^th Annual Macy’s Thanksgiving Day Parade (NYSE:M) will step-off at
77^th Street and Central Park West. The procession will travel down to
Columbus Circle, turn onto Central Park South and march down via 6^th
Avenue/Avenue of the Americas to 34^th Street. At 34^th Street, the Parade
will make its final turn west and end at 7^th Avenue in front of Macy’s Herald
Square. Fans nationwide can kick-off their own Parade experiences early by
downloading the free Macy’s Thanksgiving Day Parade App. The App will give
fans the chance to interact with the famed march, learn more about the
elements and share content with their friends. From behind-the-scenes previews
to the exclusive Elf-o-matic feature, which allows fans to transform
themselves into an Elf balloon and share their high-flying debut with friends,
the App is a one-stop destination for all things Macy’s Parade. Free, the App
can be downloaded from the iTunes App Store or from Google Play. In addition
to the interactive app experience, this year Macy’s iconic characters will
take center stage in a series of animated spots featuring Tom Turkey, Artie
the Pirate, Happy Hippo, the rambunctious Elf trio and more. Catch the action
on macys.com/parade and watch how Macy’s star characters prep for the big day.

A Holiday Treat for Children Everywhere is the guiding motto of this national
tradition, which continues to this day. For more information on the Macy’s
Thanksgiving Day Parade, please visit www.macys.com/parade or call the Parade
hotline at 212-494-4495. Follow @macys and join the conversation at
#MacysParade on various social networks.

   EDITOR’S NOTE: Macy’s Parade Multimedia News Materials including images,
               B-roll, press releases and more can be found at:
                  http://mustacheagency.com/MNR/MacysParade/

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131104006108/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50743115&lang=en

Contact:

Macy’s Thanksgiving Day Parade
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Ansley Brown, 646-429-5243
Ansley.Brown@macys.com