Digby® Announces Upcoming Webinar on Location-Based Marketing Best Practices
AUSTIN, Texas -- November 4, 2013
Digby^®, the leader in location-based marketing and analytics for retailers
and brands, today announced it will host a webinar titled “Navigating
Location-Based Marketing: Best Practices From The Innovators,” on Wednesday,
November 6 at 2 p.m. EST (11 a.m. PST).
Emerging location technologies are transforming the ways retailers connect
with consumers. Using mobile location services, retailers can better pinpoint
consumers, and send relevant and timely messages directly to their personal
mobile devices. Although retailers are recognizing the value of location
services, they are still asking questions such as:
*“Which locations do you recommend geofencing?”
*“How can you leverage location awareness beyond offers?”
*“What mobile tactics promote in-store engagement?”
*“How can location analytics impact marketing strategy?”
During this upcoming webinar, executives from Digby, KDA, Punchcard and
SapientNitro will discuss the results-proven tools and best practices for
planning and implementing a mobile location-based marketing strategy.
Eric Newman, VP of Products and Marketing, Digby
Andy Steur, CEO, Punchcard
Antony Barran, President & CMO, KDA
Dan Israel, Digital Strategy Lead, SapientNitro
To register for the webinar, click here.
Digby leverages mobile and location technologies to help brands achieve their
strategic omni-channel goals – to drive store traffic through
location-relevant marketing, engage with consumers in the brick and mortar
store, and provide web-style analytics about consumer behavior in store
locations – all through their own branded mobile experience. Through the
Localpoint® Mobile Platform, Digby delivers hosted software, rich mobile
application SDKs and full-service, turnkey mobile solutions designed for
smartphones and mobile websites, allowing brands to attract, influence and
ultimately improve the relationship with their customers. Digby, powering
millions of apps in thousands of locations around the world, has been enabling
top brands since 2006 including Bed Bath and Beyond, HP, Cabela’s, RadioShack,
Orvis and many more. Learn more about Digby at www.digby.com.
Media Contact for Digby
Catherine Seeds and Caitlin New, 512-794-8876
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