Digby® Announces Upcoming Webinar on Location-Based Marketing Best Practices Business Wire AUSTIN, Texas -- November 4, 2013 Digby^®, the leader in location-based marketing and analytics for retailers and brands, today announced it will host a webinar titled “Navigating Location-Based Marketing: Best Practices From The Innovators,” on Wednesday, November 6 at 2 p.m. EST (11 a.m. PST). Webinar Summary: Emerging location technologies are transforming the ways retailers connect with consumers. Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices. Although retailers are recognizing the value of location services, they are still asking questions such as: *“Which locations do you recommend geofencing?” *“How can you leverage location awareness beyond offers?” *“What mobile tactics promote in-store engagement?” *“How can location analytics impact marketing strategy?” During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy. Moderator: Eric Newman, VP of Products and Marketing, Digby Guest Speakers: Andy Steur, CEO, Punchcard Antony Barran, President & CMO, KDA Dan Israel, Digital Strategy Lead, SapientNitro To register for the webinar, click here. About Digby Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-relevant marketing, engage with consumers in the brick and mortar store, and provide web-style analytics about consumer behavior in store locations – all through their own branded mobile experience. Through the Localpoint® Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and ultimately improve the relationship with their customers. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including Bed Bath and Beyond, HP, Cabela’s, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com. Contact: Media Contact for Digby Ketner Group Catherine Seeds and Caitlin New, 512-794-8876 digbyPR@ketnergroup.com
Digby® Announces Upcoming Webinar on Location-Based Marketing Best Practices
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