SAVO Launches CRM Opportunity Pro on's AppExchange, the World's Leading Business Apps Marketplace

SAVO Launches CRM Opportunity Pro on's AppExchange, the World's
                      Leading Business Apps Marketplace

Companies can now accelerate sales opportunities by enabling reps to be more
relevant at every stage of the buying cycle

PR Newswire

CHICAGO, Nov. 4, 2013

CHICAGO, Nov. 4, 2013 /PRNewswire/ --SAVO Group, the market leader in sales
enablement, today announced it has launched CRM Opportunity Pro on's AppExchange, empowering businesses to connect with customers,
employees and prospects in entirely new ways. Integrating with Salesforce, CRM
Opportunity Pro enables organizations to better leverage their customer data
to improve lead conversion, drive higher adoption rates and accelerate the
sales cycle. The application also provides a prescriptive process with
continuous coaching to revive stalled opportunities and quickly align sales
rep activities with the business goals of their customers and prospects.

(Logo: )

CRM Opportunity Pro is immediately available for a test drive and deployment
on the AppExchange.

Comments on the News

  o"Offering CRM Opportunity Pro through the AppExchange enables us to
    provide the market's broadest, completely embedded sales enablement
    solution to customers," said Mark O'Connell, president and
    CEO, SAVO. "We look forward to working closely with our customers who are
    already using Salesforce and other organizations to help them leverage
    their CRM investments to sell smarter and win more deals."
  o"The future of enterprise apps is social, mobile and connected," said
    Leyla Seka, vice president of AppExchange and Partner Operations, "SAVO is helping to drive customer success in sales
    enablement by harnessing the power of social and mobile cloud technologies
    within CRM Opportunity Pro."

Connect in Entirely New Ways with Social and Mobile Cloud Technologies
When combined with the power of Salesforce, SAVO's CRM Opportunity Pro
transforms the realm of CRM possibilities and delivers a unique sales
enablement platform that helps customers stand out from the competition and
sell smarter. By integrating CRM Opportunity Pro with Salesforce Sales Cloud,
a user's Salesforce environment becomes the single place that provides users

  oA system to manage customers, accounts and opportunities to improve
    conversions and deliver value to the individual seller
  oThe ability to leverage specific opportunity attributes to deliver
    enablement assets, tools and "guided selling" tips to sales reps without
    leaving Salesforce

Product Key Features
Specifically, CRM Opportunity Pro powers:

  oResource Connections – integrates coaching and lead-specific resources,
    from call scripts to next steps to subject matter experts, into the lead
    or opportunity record in Salesforce to help convert leads to opportunities
  oMarketing Automation – aligns conversations and marketing content with a
    lead's interests and goals
  oLead Conversion with Analytics – provides insight into what messages
    resonate with buyers to drive messaging consistency and overall deal
  oDynamic Coaching and Content – prescribes assets and advice in the
    opportunity record as deal characteristics evolve so reps can adapt and
    keep deals moving forward
  oStrategic Insights – dashboards provide executives with a view of what
    sales and marketing resources are directly tied to revenue, and which
    behaviors are most effective

Additional Resources

  oCRM Opportunity Pro −
  oCRM Opportunity Pro on AppExchange −

About the AppExchange
The Salesforce AppExchange is the world's leading business apps marketplace.
With more than 2,000 partner apps and 2 million customer installs it is the
most comprehensive source of social and mobile cloud apps for business. The
Salesforce Platform is the world's most trusted and comprehensive cloud
platform for building social and mobile cloud apps, powering Salesforce CRM,
and more than 3 million custom apps built by customers and partners. Apps
built on the Salesforce Platform can be easily distributed and marketed
through's AppExchange.

Salesforce, AppExchange and others are among the trademarks of,

About SAVO
Founded in 1999, SAVO is the leading provider of sales enablement solutions.
SAVO's on-demand sales enablement platform maximizes the sales team's ability
to communicate value and differentiation in clear, consistent and compelling
ways. Combining proven sales and marketing best practices with award-winning
technology, SAVO addresses all aspects of the sales enablement challenge —
spanning people, process, insight and technology. For more information,
visitwww.savogroup.comor follow us onFacebook,LinkedInorTwitter.

Media Contacts:
Pierce Smith               Sarah Otterstetter
SAVO                       Davies Murphy Group
630-269-9523               781-418-2416


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