Sustainable Seafood: Good For Our Oceans, Great On Your Menu

         Sustainable Seafood: Good For Our Oceans, Great On Your Menu

Peapod Introduces Verlasso® Salmon, First & Only Ocean-Raised, Farmed Salmon
Ranked as "Good Alternative" by Monterey Bay Aquarium® Seafood Watch® Program

PR Newswire

CHICAGO, Nov. 4, 2013

CHICAGO, Nov. 4, 2013 /PRNewswire/ --Peapod, the nation's leading online
grocer, has had a long-standing commitment to advancing sustainable grocery
options for shoppers. This fall, alone, Peapod has introduced Farmedhere
products (organic, aquaponic herbs and leafy greens) and celebrated its
ongoing relationship with Shedd Aquarium's "Right Bite" program (promoting the
best choices for sustainable seafood). Now, Peapod is bringing Verlasso®
salmon to its online grocery shelves.

Farm-raised in the Chilean ocean waters off the coast of Patagonia, Verlasso®
is a premium salmon, rich in taste and nutrients. The company's redefined
model of aquaculture, which emphasizes balance with nature, caught the
attention of the Monterey Bay Aquarium® Seafood Watch® program earlier this
year. The prestigious Seafood Watch® ranked Verlasso® salmon as a "Good
Alternative" buy, marking the first and only time an ocean-farmed salmon has
been named to this list.

"We are strong proponents of sustainable food options, and so are Peapod
consumers," said Tony Stallone, Peapod vice president of fresh markets. "With
the significant increase in demand for seafood in recent years, it's critical
that choices be sourced from responsible producers. Verlasso's model ensures
water purity, protects the salmon and the wildlife in the surrounding
environment, and prevents contaminants from entering into the food stream.
Because of these sustainable practices, it also delivers superior flavor and
isa great choice for Peapod," he said.

Verlasso® salmon will debut on on Nov. 9 at a special introductory
price of $10.99/lb. for two fresh filets (approximately six ounces each). The
introductory sale runs through Nov. 15. The product's regular price is

During the introductory special from Nov. 9 through Nov. 15, Verlasso® salmon
will also qualify for Peapod's donation program with the Shedd Aquarium. For
every package purchased during this period, Peapod and Verlasso® will donate
$1 to Shedd Aquarium's conservation programs.

Peapod donates $0.25 to Shedd Aquarium's sustainability programs for every
purchase of fresh or frozen sustainable seafood and $0.05 for every purchase
of sustainable canned seafood products. Since the partnership began in 2008,
Peapod has donated more than $45,000 to the aquarium.

To purchase Verlasso® salmon, go to and type Verlasso in the
search box.

Peapod – an Ahold USA company – is the country's leading Internet grocer,
serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland,
Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode
Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart
shopping option for busy households, today Peapod has delivered more than 23
million grocery orders. For more information on Peapod, call 1.800.5.PEAPOD
(1.800.573.2763), e-mail or visit

Verlasso^®, the world's first provider of harmoniously raised fish, is the
first and only ocean-raised farmed Atlantic salmon to receive the "Good
Alternative" buy ranking from the Monterey Bay Aquarium^® Seafood Watch^®
program. Committed to continuous improvement in its aquaculture practices,
Verlasso works in concert with some of the world's leading thinkers to sustain
people, fish and the planet. Verlasso was recently recognized by Seafood
International magazine as a "Best New Food of 2011", and as a "Top Food Trend
of 2012" by Specialty Food magazine.Verlasso salmon also is available from
coast to coast via retailers and restaurants and direct-to-retail
partnerships. If you would like more information about Verlasso, contact us at, join us on Facebook, follow us on Twitter @VerlassoSalmon,
or sign up for the Verlasso e-newsletter.

Verlasso is a brand and trademark of AquaChile.AquaChile and DuPont formed a
collaboration that will blend the collective innovation and aquaculture
expertise of the companies to identify how to raise fish sustainably to
provide nutritious protein for a growing population.


Contact: Christine Reimert, 610-639-2136,
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