Prilosec OTC® Empowers U.S. Hispanics to Enjoy This Holiday Season with Less Worry of Frequent Heartburn

  Prilosec OTC® Empowers U.S. Hispanics to Enjoy This Holiday Season with Less
  Worry of Frequent Heartburn

    Medical and Food Experts Provide Insights on How to Minimize Frequent

Business Wire

CINCINNATI -- November 4, 2013

Prilosec OTC celebrates the holiday season with helpful, bilingual education
about how to help minimize frequent heartburn, a common health issue in U.S.
Hispanic households. Celebrity chef and nutritionist, Chef LaLa, and medical
expert, Dr. Jorge Rodriguez, will share health and nutrition tips to help
families reduce the chances of heartburn, leaving more time for celebrating
the customs, traditions, people and flavors of Latin cuisine. Consumers can
request free samples and get information at

An internationally known chef and nutritionist, Chef LaLa is well known for
spotlighting healthy lifestyle tips. Having seen family and friends suffer
from frequent heartburn, she is now working with Prilosec OTC to develop
recipe tips that can help minimize the chances of heartburn without
compromising flavor.

“With so many fiestas throughout the holiday season, it is easy to enchilarte
(over do the chile) which can exacerbate the symptoms of frequent heartburn,”
said Chef LaLa. “Taking simple steps like reducing acidity and spices in foods
and taking Prilosec OTC as directed can help stop the acid that causes
heartburn before it starts.”*

A well-respected health advocate within the Latino community and
board-certified internist and GI specialist, Dr. Jorge Rodriguez is no
stranger to treating frequent heartburn. For over a decade, Dr. Jorge has been
treating patients who have suffered with heartburn and have done nothing about
managing the symptoms. He has partnered with Prilosec OTC to educate the
community about frequent heartburn, why it’s commonly misunderstood, and how
one pill of Prilosec OTC taken in the morning before breakfast can provide
24-hour relief.*

“I often recommend Prilosec OTC to my patients who suffer from frequent
heartburn, which is heartburn occurring 2 or more times a week,” said Dr.
Jorge. “Treating frequent heartburn with a 14 day regimen of Prilosec OTC is
better than dealing with multiple episodes of heartburn. I’m proud to partner
with Prilosec OTC to make the members of our community better aware of how to
treat their symptoms and allow them to do the activities they enjoy.”

“The Latino culture is filled with colorful, flavorful traditions and we want
families to continue celebrating their heritage without worrying about the
discomfort of frequent heartburn,” said Chris Vuturo, spokesperson for
Prilosec OTC. “We’re excited to partner with Chef LaLa and Dr. Jorge to help
Latino families begin taking action when it comes to heartburn relief. By
taking one Prilosec OTC pill each morning as directed,* sufferers can manage
their frequent heartburn and enjoy more time with family.”

To request a free sample and to learn about ways you can treat your frequent
heartburn visit


PRILOSEC OTC® is the #1 Doctor recommended†, #1 Pharmacist recommended‡, and
#1 Selling** OTC frequent heartburn medicine for 8 straight years. Prilosec
OTC can work for 24 hours with one pill a day by directly shutting down many
acid pumps in your stomach, when used as directed for 14 days in the treatment
of frequent heartburn. For more information about PRILOSEC OTC, visit PRILOSEC OTC is available over-the-counter through an
alliance between P&G and AstraZeneca.

*It’s possible while taking Prilosec OTC. Use as directed for 14 days to treat
frequent heartburn. Do not take for more than 14 days or more often then every
4 months unless directed by a doctor. May take 1-4 days to reach full effect,
although some people get full relief of symptoms in 24 hours. Not for
immediate relief.

† Symphony Health Solutions, Provoice™ Survey , Jan 2005- Mar 2013

‡ Pharmacy Times Survey, Acid Reducer/Heartburn Categories 2006-2013

** P&G calculation based on Nielsen Scan Track FD+, 2004-2013

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MSL Group
Jennifer Reza, 310-461-0383
Evelyn Barrios, 310-461-0383
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