Square Enix To Create New Experiences, Games With The Cloud
Announces a Technological Breakthrough in Cloud Gaming Called "Project FLARE"
SAN FRANCISCO, Nov. 4, 2013
SAN FRANCISCO, Nov. 4, 2013 /PRNewswire/ -- Today, Square Enix Holdings Co.
Ltd. ("Square Enix") announced that it will create new game experiences
through "Project FLARE," a technological breakthrough in cloud game
architecture. Square Enix is collaborating with companies such as Ubisoft on
this project and is seeking to team up with other cutting-edge developers and
partners to further the advances made possible by "Project FLARE."
Square Enix believes that cloud will revolutionize the way users will interact
with content, and the way that content is delivered to users. Square Enix
further envisions that a need for content that matches with these new methods
of interaction and distribution will increase considerably. To support this
vision, Square Enix is providing the technological basis by which developers
and distribution partners can seize the opportunity to provide games at their
full potential with the cloud.
New experiences to be offered with "Project FLARE" include Hollywood-quality
animation running in real time to deepen the player's immersion, uncapping AI
and physics processing to realize the extremes of realism and fantasy, and
video streams allowing even existing games to be enjoyed in new ways.
These new, supercomputer-like game experiences are possible with "Project
FLARE" by a unique, patented architecture enabling cost-efficient scalability
of processing power, through which images are streamed as video.
Square Enix has recently conducted live demonstrations of "Project FLARE"
technology; videos will be made publically available at the "Project FLARE"
These new experiences will be enjoyable to their full extent in fiber and
other broadband environments, to ensure high quality and low latency.
Square Enix has engaged Ubisoft as an early partner on "Project FLARE";
Ubisoft's "Arcus" technology and team at its Quebec studio are developing new
means of streaming "Project FLARE" games directly to players, in addition to
applications that connects the players' gaming platforms to infrastructure
running "Project FLARE."
"Ubisoft and Square Enix share a similar vision for how cloud gaming will
drive our industry forward," said Ubisoft CEO Yves Guillemot. "The technical
advances made by Square Enix and Ubisoft's growing expertise in cloud
computing infrastructure will eventually help us deliver gaming experiences
that are more accessible and immersive than anything available today."
"We are convinced that our "Project FLARE" will open the door for a new era in
gaming," said Square Enix Co. Ltd. Chairman Yoichi Wada. "In the game
industry, revolutions in both technology and business models have evolved
content, and growth has come from the new game experiences born of that
content. In recent years, growth has been driven entirely by the business
models such as F2P. Finally, the technological breakthrough has arrived."
Partners and developers inspired by the vision, technology and service plans
should contact Square Enix to learn more about working together at
About Square Enix Holdings Co., Ltd.
Square Enix Holdings Co., Ltd. with headquarters in Tokyo, Japan, is a holding
company leading the Square Enix Group with a diverse range of content and
service businesses. The Square Enix Group publishes, distributes and licenses
entertainment content around the world under its internationally renowned
brands including SQUARE ENIX®, EIDOS® and TAITO®. The Square Enix Group
includes a global network of leading development studios located in North
America, Europe and Japan. The Group boasts a valuable portfolio of
intellectual property including: FINAL FANTASY®, which has sold over 100
million units worldwide, DRAGON QUEST®, which has sold over 62 million units
worldwide and TOMB RAIDER®, which has sold over 35 million units worldwide,
and the legendary SPACE INVADERS®.
More information on Square Enix Holdings Co., Ltd. can be found at
DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, SQUARE ENIX, the SQUARE
ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of
the Square Enix Group. All other trademarks are the property of their
All other trademarks are the property of their respective owners.
SOURCE Square Enix Co., Ltd.
Contact: Reilly Brennan, SQUARE ENIX, firstname.lastname@example.org, 310.529.2637
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