Former Kelley Blue Book CEO Joins LotLinx Board of Directors

         Former Kelley Blue Book CEO Joins LotLinx Board of Directors

Paul Johnson, a recognized automotive Internet visionary, brings strategic,
operational and brand-building expertise to the recently launched LotLinx;
joins Board line-up that includes former AOL, Google Automotive, Dealix and
Autobytel executives

PR Newswire

SAN FRANCISCO, Nov. 4, 2013

SAN FRANCISCO, Nov. 4, 2013 /PRNewswire/ --LotLinx today announced the
appointment of Paul Johnson to its board of directors. Johnson spent 13 years
at Kelley Blue Book (KBB), leading the company's transition from a traditional
trade-publishing guide to a diversified technology-based information, media
and market research company. Under Johnson's leadership, KBB experienced
nearly 700 percent growth in revenue and profits.

"No one in our industry understands what both consumers and dealers want in
the automotive shopping process better than Paul – and delivering that
experience is at the core of LotLinx's mission," said LotLinx Founder Len
Short. "Plus, Paul's extensive background in building businesses and brands -
including one of the best known and most trusted brands, anywhere online -
across digital media, software and hardware services makes him an invaluable
addition to our board."

LotLinx launched this October with a mission to tear down the third-party wall
between auto dealers and their customers by replacing lead forms on
third-party sites with direct links that send consumers to a vehicle's detail
page (VDP) on the dealer's website. LotLinx already powers 125+ automotive
search sites, reaching over 85% of all auto shoppers.

"I'm thrilled to be working with a team that is dedicated to improving the
online shopping experience for both dealers and consumers," said Johnson. "I
believe LotLinx's goal of driving in-market shoppers directly to the dealer's
site, with no lead form in the middle, improves the user experience. This
results in greater conversion to sales, and it's clear that LotLinx is already
delivering increased ROI for dealers." Johnson notes that dealerships using
LotLinx have reported cost per unique shopper at $4 on average versus $25 or
more for SEM.

The founder of Paul Conrad LLC, a private investment fund and advisory service
for fast growth companies both on and offline, Johnson sits on the boardand
acts as an advisor for several companies, including Intellectual Technology,
Inc., a developer of software and hardware solutions for state motor vehicle
agencies, and Evox Images, supplier of digital imagery to auto manufacturers
and dealers.

Johnson joins a prestigious Board of Directors for LotLinx, all of whom are
automotive Internet visionaries in the search and lead space. The board
includes Len Short, Founder of LotLinx and former CMO of AOL; Mark Boyd,
Co-founder of Chrome, who also played a key role in the acquisition of Dealix
by Cobalt; Denise Chudy, former GM of the automotive group at Google; and Jim
Riesenbach, former CEO of Autobytel Inc. and GM of AOL Search.

About LotLinx
LotLinx is the auto industry's first direct-linking technology platform and
connects over 6.5 million consumers searching vehicle inventory online every
month directly to the dealership websites where that inventory resides.
Founded by a team of veteran automotive and digital innovators, the company's
mission is to tear down the third-party wall between dealers and their
customers, and provide a more positive and efficient experience for
dealerships and consumers alike. LotLinx's patent-pending technology replaces
lead forms on third-party sites with direct links that transport consumers
searching for inventory directly to the dealer's Vehicle Detail Page (VDP),
all at a higher conversion rate and fraction of the cost of other online
options.Powering 125+ automotive search sites, Lotlinx reaches over 85% of
all auto shoppers. LotLinx is based in San Francisco, CA.

Media Contacts
Melanie Webber, mWEBB Communications, 949-307-1723 /
Crystal Hartwell, mWEBB Communications, 714-987-1016 /


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